"Lee - YOH - dah" is my guess at pronunciation, but that's not important. What is important is the concept. I'm working on a start-up insurance brokerage where certain (limited) financial instruments can be sold over the phone. But the client data must still be taken and kept (for years!) and all other laws adhered to - like the USA PATRIOT Act, to name but one. We will require the use of company-purchased mobile devices (MDM) AND we will strictly control the apps available on each device (MAM)! In addition, all calls will be recorded and the recordings will become a part of the client or corporate records, as appropriate. No unauthorized devices will be allowed to connect to the corporate network, and all business related calls must be conducted from the approved devices, both as a client privacy issue and as a Dept of Insurance compliance issue. It's the only way to stay in business in this case.