After all they pay a monthly fee for power,...
phone, internet etc. Why should software be any different?
And all are perfectly content with the way all of these entities gouge them every single pay check.
This mass exodus you speak of is in fact happening. Microsoft has no problem whatsoever with it. Why? Because there is a much larger cash cow on the horizon. Those who discovered the Internet on their phones! MS envisions a day when your primary device is your phone and all the rest are simply peripherals. And who knows, they may be spot on with that revelation. I just wonder how well their new money tree will flourish in the bitter water of those who have been kicked to the curb.
One thing is for certain. It sure makes for some interesting chatter.