too many duplicative LinkedIn groups
Theres so many aspects of LinkedIn that I find irritating that its difficult to focus on one. But heres another Id like to add to the list: too many groups on the same topic.
Apparently the marketing gurus out there determined that every professional needs his own group as part of building a tribe.
For instance, I am a freelance writer specializing in the insurance industry. There are too many groups to count on insurance marketing, insurance professionals, insurance sales and variations on these themes.
This fragments participation on LinkedIn. It adds to the work required to track relevant groups. But worst of all, it tempts people to post the same thing over and over and over.
The best feature of LinkedIn is the profile. I use it to get a handle on what a person of interest is all about, similar to a resume. When someone is not on LinkedIn at all, I find it sort of strange and wonder what the person is up toor more likely, what they are not up to, such as not marketing (if they are self-employed).
-Diana
