"There are many benefits to what these tools (when properly deployed, meaning theres a strategy in place) can accomplish, employees will have the ability to:

Share their voice within the enterprise and become leaders and subject matter experts
Create communities of work, passion, and interest which in turn build trust and foster relationships
Get a better sense of how their contributions impact the team and the organization as a whole
Work more efficiently without such a heavy reliance on internal email
Find people and information when and where they need to
Receive and provide real-time feedback
Connect and collaborate across boundaries"

What strategy will get proto-zombie employees to actually exercise those abilities?