Shame is saying one thing and doing another. Shame is failing and pretending it's a success. Shame is blaming your customers for not wanting to buy, what you want to sell.
Like many techs I got into the consultant role during the boom. Sort of fell into it. It was easy. People were flying me to hotels in exotic locations so they could throw large wads of cash at me. I didn't have to look for work, work was looking for me.
The business side was just there, a given. My only real struggle was finding something to do in Amsterdam of an evening. All the art galleries and museums being closed.
When the business boys dropped their ball, they resolved their lack, by not giving me their spare one. If it was their only spare, they took it back. I never learned how to keep it.

Having a football, doesn't make you a footballer...