RE: Consulting business without coding expertise
Chip,
You can't have got the gist of this article so wrong.
I completely disagree with you.
The understanding of what is needed in terms of objectives, outcomes, and services is what is required by the "IT Consulting practice".
The construct of a good coding team and a team Lead you can trust and have done work with in the past. The experience will come with more accomplished projects.
Let me ask the question does a CIO understand the incremental detail at the coal face - NO, but they have the necessary checks and balances in place to provide the indications to them.
Ash