Ik like the article, as Social media contains more and more information that may be potentially harmful to a company. To store, and even more important FIND information, from social media it's wise to look at archiving platforms that can support it. Example here is Symantec Enterprise Vault which can store social media information from various sources.
This extends the possibilities in your article to store and index it. Whenever you need to find stuff (legal case) speed is of an essence.
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