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BSA is absolutely an enforcement agency and has been responsible for the assessment and collection of millions of dollars in fines. BSA sponsors truces in selected locations to let companies know that they can bring their licensing into compliance without the threat of penalty during a specified time period. Unfortunately, Microsoft pushes a marketing campaign through their local dealers during this same time, through direct mail pieces. What should be presented as a serious effort to informthe public instead comes off as a cheesy marketing campaign.