I read the article because I expected to get some tips on how to make my CRM experience a dream or how to avoid the CRM nightmare. The article has some generalities, but it contains no specifics on things to avoid nor any best practices. It sits on the fence and says, "Some companies had a CRM dream, some had mixed results, and some had a nightmare." Take a stand, pick a side, lean one way! I come to TechRepublic for your expertise. TR is not just objective journalism, it is the advice of experts.

When I read Dream/Nightmare, it said, "Plan better; some companies threw away money because they didn't plan." How? The mention of technology integration problems doesn't help me proactively solve the problem. Before I read the article, I knew integration is going to be huge. After I read the article, I'm still wondering what to do.