I've already seen this in a manner of speaking
I live in an area where the local telephone company held a monopoly on broadband access, and for a short time the dial-up market. They did this by placing limits on the line access for dial-up bandwidth (throttleing data) and then later they refused to allow others into the market by denying them use of the local infrastructure for broadband. It was only when the local TV cable company had the foothold of television cable existing lines that any competition came to the area. The result was that during the monopoly period, if a client had a complaint about the QOS, the local telco would simply responed by saying"If you don't like our service, use a different one." There wasn't much you could do when there was only oe game in town, but for I while I simply did without internet service because I didn't like the attitude of the local telco. If Net neutrality were to enact higher fees for home users and/or reduce service for the same fee, then I would probably once again drop from the net and do without, after all if money is what the ISPs want the best thing to get their attention is to deprive them of that which they desire most.