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How IPhone App will be useful for the business

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How IPhone App will be useful for the business

d_wathi
Iam working as IT Manager in the real estate and construction company, we are in process of implementing the SugarCRM, roll out is happening in phases in a maxium one month will succeffully complete and will be on live using the same. At this moment IPhone App service provider have contacted our upper management and informed IPhone App will increase the productivity, for which management has asked me to look into this matter.

1. I think the IPhone App developer or service provider is talking about the App getting it developed for our business requirement , please suggest me is this what App developer will be doing.

2. All our users are with black berry service how can this work for these users or the App what developer is talking is to develop and place it in the store as a free App so that users can click and get the information of our business please suggest iam little confused.

3.As we are rolling out CRM instead of IPhone App getting developed the CRM for mobile will be a better idea and makes sense.