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Internet and Retail Operations

By cyberiapolice ·
How can I increase the use of internet in retail operations and brand management ?

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Internet and Retail Operations

by academic In reply to Internet and Retail Opera ...

basically cut the time and space factors as far as retailing goes.
cut down on the publishing and advertising costs by effectively using the www as far as brand management is concerned. www is a great tool for customer service and it cuts down timeand space again. there is a lot more involved. any goo ecommerce site should fill you in.

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Internet and Retail Operations

by cyberiapolice In reply to Internet and Retail Opera ...

The question was auto-closed by TechRepublic

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Internet and Retail Operations

by ddavidson In reply to Internet and Retail Opera ...

I encourage you to restate your question. I think you want to ask "How can I use the Internet to more effectively service my customers?"

The relative strength of both your brand and your operations depend more on your customers perspective -- is the brand useful in attracting customers and retaining their loyalty? Are your operations providing superior customer service? Are they efficient?

Nobody's perfect. The deficiencies you'll find in answering those questions should lead to some conclusions. Use the Internet to improve brand management by using it as an alternative channel supporting your normal channels. Mirror "real world" promotions in the Internet space. Advertise. Produce solid content attached to your retail line and let the world know how to get to it.

Use the Internet as a new method of improving the way you communicate information about your brand today. Develop a "press room" to make it easy for the press to stay up to date on your company. Use cooperative relations

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Internet and Retail Operations

by cyberiapolice In reply to Internet and Retail Opera ...

The question was auto-closed by TechRepublic

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Internet and Retail Operations

by mark.l In reply to Internet and Retail Opera ...

The sky's the limit regarding retail operations. It can be your store window - advertising your wares, promotions, etc to a larger audience. It can be a simple on-line catalogue or an order entry system, order tracking, payment acceptance, bank interface, and much more.

Ask yourself a simple question when considering various aspects of e-commerce - put yourself in your customer's shoes and consider "of what value is this to me ?" Will they use it, do they trust it, does it save time, money or hold any other value for them. You're not implementing ecommerce for yourself, you're doing it for your customers.

The only caution is that you have your infrastructure in place first - and I mean that from both a technical and a process perspective.

Also, I'm not sure if brand management is an appropriate issue for e-commerce.

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Internet and Retail Operations

by cyberiapolice In reply to Internet and Retail Opera ...

The question was auto-closed by TechRepublic

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Internet and Retail Operations

by mtp In reply to Internet and Retail Opera ...

Allow me to concentrate on branding for a moment. I read a good comment recently, one that observed that it used to take 20 years to create a superbrand; now it takes four months. This is in part attributable to the Internet, but only in part.

You should research a technique known as "spiral marketing." It uses traditional media, Internet presence, and targeted email in a closed-circle process to build the brand. Traditional media (print, TV, etc.) make the claim; the web site delivers on the promise; email then closes the loop by referencing traditional media and building loyalty.

Commerce in the global economy will increasingly rest upon competition for brand impact. Start there and your overall strategy will emerge coherently and effectively. Good luck in your endeavors.

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Internet and Retail Operations

by cyberiapolice In reply to Internet and Retail Opera ...

The question was auto-closed by TechRepublic

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Internet and Retail Operations

by cyberiapolice In reply to Internet and Retail Opera ...

This question was auto closed due to inactivity

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