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whitepaper for promoting social media networking for business

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whitepaper for promoting social media networking for business

d_wathi
Our business are into real estate and construction but for the marketing activites we are still only following , news paper advertize ments , stalls but as a IT Manager want to initiate social media networking (face book, twitter, linked in and foursquare etc) but before taking this to the upper managent feel to prepare a white paper but i do not know how to can anybody help me in this, thanks in advance.