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The rise of Apple

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When Apple first came into being, it was viewed as an alternative to IBM. The hardware was not supported by anyone except Apple and parts were unavailable to anyone outside their small service system. These road blocks were circumvented simply by purchasing of whole units and breaking them down for parts inventories. A costly method but effective way of servicing a small number of units used by otherwise IBM oriented corporations. Had Apple joined with DEC or WANG they might have been able to rival the big providers but they stuck to the niche market and remains a small dog in big pound. Users who purport to be Apple dependant will continue to exist as long as Apple refuses to follow the mainstream users and providers leading edge.