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The rise of Apple

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I see Apple as an O/S and hardware company. They appear to make more reliable hardware than their competitors, charge more for it, and have an operating system that appears to be more reliable than windows. However, their software offerings don't appear to embrace a larger audience, being mostly Mac focused, so the chances of someone using apple software on a windows machine (outside of Quicktime) is not often seen.

They want all the money for anything that they touch.

And to only allow one cell phone company to be able to work with the iPhone is a perfect example of how they have become just like the rest. Way to go Steve - afraid of freedom in the marketplace? If they really wanted market penetration they would allow the iPhone to work with other cellular carriers. They could still say "If you modify the software inside, the warranty is voided" and yet make lots more sales.