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The rise of Apple

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mad tabby

Look at their ad campaign. You can be the cool Apple user, or the dorky pie chart loving PC user. Well, considering I used to be an accountant, and now I'm in IT, guess which side I land on :) I also think this calling everything iWhatever is a good strategy. if someone says iX you know exactly what company their talking about.

Plus I don't think I've actually seen a TV ad for any other brand of MP3 player.