Answer for:

Upgrade existing website to HTML 5

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Your website can detect browsers as well as platform, so when it detects a mobile platform, it can redirect users to a mobile version of your site.

Some content management systems (I use Concrete5, a Bitnami LAMP stack), can automaticaly apply a mobile theme to the site content, so the site appears properly on a mobile device automatically.

While you can do some things to make your site more 'mobile friendly' (e.g. lose the full screen Flash intro), ultimately you need to either use a web content platform that can detect/reformat your site for a mobile device, or basically create a parallel site that is for mobile users.