+ 0 Votes Customers are given more influence. alexfrued 3 years ago Hi ! Justin... E-commerce allows for a faster and more open process, with customers having greater control.Customers are given more influence over what and how products are made and how services are delivered, thereby broadening consumer choices. E-commerce makes information on products and the market as a whole readily available and accessible, and increases price transparency, which enable customers to make more appropriate purchasing decisions. There are so many advantages for both consumer and owners.