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So I received this snail mail advertisement from Dell last week.

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I receive mailings from Dell, but from the business division since I own my own, or at least try to make payments on, my business! Last one I received about a month ago featured a nice looking Dell tablet, touchscreen, 10 inch, with Windows 8 for $299! I'm not really in the market for a tablet though. The other regular "PCs" listed came with Windows 8 Enterprise.
Conclusion...Dell has a few consumer line of goods to clear out, and is introducing new business lines. FWIW---the "business class" laptops all came equipped with touchscreens, as did the "convertible" thing.