No, we're not ripping out and replacing your old PCs, creating havoc and breaking every application.
We're doing a 'Technology Refresh', which sounds like a nice drink of cold sparkly spring water....
We have a vendor that no longer uses the word "upgrade". Instead, they suddenly started about doing an uplift. "We need to uplift you to version 10.3.1". "How did your uplift go?"
All this with no explanation to us customers. Plus, the uplift failed, so there were all sorts of comments about the uplift being a let down. I imagine some consultant went in to them and said that uplift would sound more perky and make the customer think that this vendor is there to help them and give them a boost up.
Why does your nose run and your feet smell?
It boggles the mind to ponder such things.