We're all about respecting the women who gave us life, but when it comes to ads for the Palm Pre Plus, we've gotta wonder who greenlighted these tasteless, gendered "tributes." Sure, the ads that depict an 80's mom and her post-it calendar, and a sultry woman lauding her husband's Valentine's Day affections attempt to explode age-old sensibilities of traditional gender roles by saying mom's moved on.

What we can't help wondering is why Palm felt it necessary to target mothers in the first place, thus reducing the very good device and its lauded WebOS to a tool for women with kids, instead of as a smartphone for everyone.