How to Establish a Unique Brand in the Consulting ProfessionHow to Establish a Unique Brand in the Consulting Profession
Rick Freedman writes: "Alan Weiss, the prolific and ubiquitous author of numerous books and articles on this topic, is perhaps the best known expert in this niche. In this book, he presents outstanding advice on using seminars, articles, and other guerilla marketing techniques to differentiate yourself from the competition."
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Mary Weilage is a Feature Editor for CBS Interactive. She has worked for TechRepublic since 1999.