A theft of names and email addresses like the recent one from marketing firm Epsilon doesn't sound that bad but that information is valuable for scammers to use in further attacks, notably in phishing scams.
If an attacker knows your name, the companies you deal with and your email, then it can craft some convincing emails that have a much better chance of fooling you.
ZDNet Australia's Darren Pauli presents some fabricated examples of phishing emails to illustrate what users need to watch out for in order to protect themselves.
The first one from Disney has mass appeal. The broad list of victims could be attractive for scammers.
Sonja Thompson has worked for TechRepublic since October of 1999. She is currently a Senior Editor and the host of the Smartphones and Tablets blogs.
could be worth circulating these. Even better would be a training set - a set of emails like this that organizations can send to employees at random - if they fall for it they get a "you almost got pwned" message, and some advice on what they should have been paying attention to, or what they should have avoided doing.