Whether you're in sales, executive leadership, or working as a junior IT analyst, keeping up with competitive companies is a great idea. Most industries will have innovators, cost-cutters, vanguards, and upstarts, and watching these companies and comparing them to your own will give you a sense of where your company sits on the spectrum, as well as where the industry is headed.
Mobile devices are great tools for competitive analysis, allowing you to get a quick read on your industry during a morning commute or a sales call on a customer, where your chair might still be warm from a competitor making a similar visit. Here are five apps that will help you analyze your competitor's performance.
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Patrick Gray works for a global Fortune 500 consulting and IT services company and is the author of Breakthrough IT: Supercharging Organizational Value through Technology as well as the companion e-book The Breakthrough CIO's Companion. He has spent over a decade providing strategy consulting services to Fortune 500 and 1000 companies. Patrick can be reached at email@example.com, and you can follow his blog at www.itbswatch.com. All opinions are his and may not represent those of his employer.