I first used Basecamp while working with a remote design shop and have since used it to help manage an editorial team and work on a nonprofit board of directors. A hardcore project manager might say Basecamp is not truly a PM tool -- it certainly does not have granular resource tracking, and you sure won't find a Gantt chart in there. But that seeming weakness is also its greatest strength -- it is an absolutely great tool for tracking communication and assets, like specs and mock-ups, for nontechnical stakeholders.
Ken Hardin is a freelance writer and business analyst with more than two decades in technology media and product development. Before founding his own consultancy, Clarity Answers LLC, Ken was a member of the start-up team and an executive with TechRepublic.com and ITBusinessEdge.com.