Software

Images: Microsoft AdCenter stages

Advertisers can submit desired keywords. The tool is designed to help them target their promo at a particular market, depending on age, gender or lifestyle, for example.

About

Bill Detwiler is Managing Editor of TechRepublic and Tech Pro Research and the host of Cracking Open, CNET and TechRepublic's popular online show. Prior to joining TechRepublic in 2000, Bill was an IT manager, database administrator, and desktop supp...