After Hours

Rail, auto, and aviation innovations at The Henry Ford history museum

Tech of the past: 1960 McDonald's sign

This 1960 McDonald's sign has a few differences from the franchise's modern-day sign. 15 cents for a burger, for one. Also, the familiar over "X" sold is there, but it's only measured in the millions. Much like Henry Ford, the McDonald brothers' restaurant system in 1948 included an assembly-line production system that enabled them to sell their product for cheap. Milkshake machine salesman Ray Kroc recognized an opportunity and franchised the McDonald's concept in 1955.

Also seen here is part of a similar-era A&W restaurant sign.

Photo by Wally Bahny for TechRepublic

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