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Academy of Marketing Science
(2 results)-
White Papers
Consumer Online Privacy Concerns and Responses: A Power - Responsibility Equilibrium Perspective
February 8, 2007, 12:00am PST
The authors use the Power-Responsibility Equilibrium (PRE) framework and advance that consumers balance perceived deficits in privacy protection by power holders (businesses and regulators) with...
Provided by Academy of Marketing Science
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White Papers
Sustainable Marketing, Equity, And Economic Growth: A Resource-Advantage, Economic Freedom Approach
April 21, 2010, 12:00am PDT
Sustainable marketing may be viewed as marketing that is within, and supportive of, sustainable economic development. Peattie (The Marketing Review 2(2):129 - 146, 2001) maintains that sustainable...
Provided by Academy of Marketing Science
-
White Papers
Sustainable Marketing, Equity, And Economic Growth: A Resource-Advantage, Economic Freedom Approach
April 21, 2010, 12:00am PDT
Sustainable marketing may be viewed as marketing that is within, and supportive of, sustainable economic development. Peattie (The Marketing Review 2(2):129 - 146, 2001) maintains that sustainable...
Provided by Academy of Marketing Science
-
White Papers
Consumer Online Privacy Concerns and Responses: A Power - Responsibility Equilibrium Perspective
February 8, 2007, 12:00am PST
The authors use the Power-Responsibility Equilibrium (PRE) framework and advance that consumers balance perceived deficits in privacy protection by power holders (businesses and regulators) with...
Provided by Academy of Marketing Science
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