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Academy of Marketing Science
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White Papers
Sustainable Marketing, Equity, And Economic Growth: A Resource-Advantage, Economic Freedom Approach
April 21, 2010, 12:00am PDT
Sustainable marketing may be viewed as marketing that is within, and supportive of, sustainable economic development. Peattie (The Marketing Review 2(2):129 - 146, 2001) maintains that sustainable...
Provided by Academy of Marketing Science
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White Papers
Sustainable Marketing, Equity, And Economic Growth: A Resource-Advantage, Economic Freedom Approach
April 21, 2010, 12:00am PDT
Sustainable marketing may be viewed as marketing that is within, and supportive of, sustainable economic development. Peattie (The Marketing Review 2(2):129 - 146, 2001) maintains that sustainable...
Provided by Academy of Marketing Science
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