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American Express Company
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White Papers
Market Segmentation To Grow Customers, Sales And Profits
July 6, 2010, 12:00am PDT
Deepen market research when you realize that the market is shifting, growing, and becoming more diverse. Identify possibilities for segmenting your markets or identifying a new niche through...
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White Papers
The One Thing That Could Make The Mobile Web Finally A Reality
June 29, 2009, 12:00am PDT
For years now, small business owners have been hearing about and waiting expectantly for the growth of the Mobile Web. It's coming! It's coming! Get ready for it! Uh-huh. Right. The Mobile Web...
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White Papers
Have Hackers Turned Your Website Into A Link-Generating Drone?
March 17, 2008, 12:00am PDT
Hackers have a new shtick: gaming the search engines. And they are using small business websites and personal blogs to do it. There is an alarming trend in which hackers take over small business...
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White Papers
Those Crazy RSS Icons And Why They Matter To Your Business
January 1, 2009, 12:00am PST
RSS is one of those tools that's phenomenally wonderful for website/blog publishers and readers who are information junkies or looking to stay up to date efficiently. Unfortunately, RSS is saddled...
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White Papers
As Attention Spans Shorten, So Does Blogging For Some
April 22, 2008, 12:00am PDT
First it was blogs. In the world of small business, people started going nuts over blogs a couple of years ago. Business owners and entrepreneurs and those who work in small businesses found the...
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White Papers
Whipping The Social Media Beast In 30 Minutes A Day
June 2, 2008, 12:00am PDT
How do you take advantage of social media sites without them eating up your entire day, like the attack of the killer tomatoes? Those social media sites where you can network with other people,...
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White Papers
High Growth Firms Tend To Be Old Fogies, Not Startups
June 23, 2008, 12:00am PDT
Economic development organizations, non-profit entrepreneurship programs, venture capitalists and other groups jumped on the bandwagon. Gazelles were in. If you wanted to see jobs, economic growth...
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White Papers
This Blogging Stuff Is Harder Than It Looks
June 16, 2008, 12:00am PDT
Instead of sitting in your living room and blogging in your jammies, it turns out that you actually have to know stuff, such as copyright law. Yep. And it's not just for quoting news articles. Use...
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White Papers
Small Businesses, Tear Down Those Walls
August 25, 2008, 12:00am PDT
Tear down those walls that keep your employees from working together, from collaborating together, from communicating together. Why and how should you tear those walls down? The answer to WHY: you...
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White Papers
Go Global, But Not Alone
August 29, 2008, 12:00am PDT
The current downturn in the U.S. has made global ventures increasingly attractive - and worth the learning curve. The good news is that the learning curve can be accelerated. This paper recounts...
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White Papers
None Of Us Is An Island: Why Small Business Owners Like Me Want A Credit Rescue Plan
October 1, 2008, 12:00am PDT
Our financial system and our markets and our businesses are interrelated. No man (or woman) is an island. We need the economy as a whole operating well, if we expect our businesses to do well....
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White Papers
Entrepreneurs With Poor Credit Face Crunch
October 2, 2008, 12:00am PDT
Entrepreneurs with poor credit have to pay so much more than entrepreneurs with good credit to borrow money from their peers right now, the former are probably unable to borrow money at rates that...
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White Papers
For Small Businesses, We Ride It Out
October 9, 2008, 12:00am PDT
For many small businesses - the effects of the credit crisis playing out around us day by day, hour by hour, have not changed what we do. Many of us have felt no impact - at least not so far. Oh,...
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White Papers
Myths And Realities: Financing Start-Ups
October 24, 2008, 12:00am PDT
One of the most important things you will do as an entrepreneur is to raise the money you need to finance your new business. Unfortunately, there are a lot of myths about financing new businesses....
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White Papers
The Difference Between A Freelancer And An Entrepreneur
December 16, 2008, 12:00am PST
A freelancer is someone who gets paid for her work. She charges by the hour or perhaps by the project. Freelancers write, design, consult, advise, do taxes and hang wallpaper. Freelancing is the...
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White Papers
Tap Into The Wisdom Of Crowds For Business Growth And Saving Money Tips
March 4, 2009, 12:00am PST
When it comes to throwing out creative ideas, more heads really are better than one. Why? You simply get more ideas than one person can come up with. Other people will contribute ideas you'd never...
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White Papers
Entrepreneurship And The Valuation Of Public Companies
March 2, 2009, 12:00am PST
This paper shows some ways that entrepreneurs will be affected if public companies are now going to be worth half of what they were worth in the previous era. The most successful entrepreneurs...
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White Papers
Relax - The New COBRA Rules Do Not Impact Many Small Businesses
April 7, 2009, 12:00am PDT
COBRA is an acronym for the Consolidated Omnibus Budget Reconciliation Act of 1986, which requires that certain employers provide qualifying individuals the right to continue their health...
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White Papers
More Reasons To Pay Attention To Consumer Review Sites
April 13, 2009, 12:00am PDT
Review sites can be very useful from the consumer's standpoint, because they give valuable input. There's no doubt they are more popular than ever. Taken to extremes, or when inaccurate, online...
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White Papers
The World's Most Unsung Health Insurance Benefit
June 1, 2009, 12:00am PDT
There's a significant health insurance benefit for the self-employed that just doesn't get much attention in the press. But it should. It's the Federal tax provision that allows self employed...
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White Papers
Are You Leading An Imbalanced Small Business?
June 10, 2009, 12:00am PDT
In a small business, where the owner usually sells, serves customers and does all the support work, it creates imbalance. You tend to focus more on some and little on others. This paper explains 3...
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White Papers
(Re)Think Big: How To Redefine Your Organization's Mission
October 7, 2009, 12:00am PDT
People start businesses for lots of reasons, but as the business evolves so, too, may your goals. Are you simply trying to create an incredible product, or are you hoping to effect a larger...
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White Papers
Non-Profits (And Small Businesses) Should Focus More On Design
October 13, 2009, 12:00am PDT
We love great products and services even more when they are designed well. Among the many reasons for our appreciation of good design is that it helps us understand things better. Design can...
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White Papers
Investing In Completion: Physical Objects As Accountability Tools
September 3, 2009, 12:00am PDT
We usually try to keep our methods for accountability on the up-and-up, using project management tools, iPhone apps, co-workers, and the like to keep us on track. But if we're really honest with...
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White Papers
Ready To Make That Deal? 5 Things To Keep In Mind
September 14, 2009, 12:00am PDT
As you navigate the world of small business, you'll be hit with challenges and opportunities you never anticipated. As you grow, you will increasingly encounter and interact with people who will...
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White Papers
Macro-Managing: Frame The Problem, Then Delegate
August 4, 2009, 12:00am PDT
We often think of leaders as visionary problem solvers, yet to be a successful manager the ability to be a visionary problem framer is extremely important. The reason is scalability. If the leader...
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White Papers
Acknowledge, Then Play With Short-Term Rewards
August 3, 2009, 12:00am PDT
Great companies are started by people who gave up their day jobs and made a tremendous sacrifice. The most admired organizations and societies are built over time through the endurance and...
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White Papers
Key Considerations For Content-Driven Websites
July 28, 2009, 12:00am PDT
Almost anyone can tell you that good "content" is what drives traffic on the web these days. As consumer brands get in on the action, new (subtly branded) "Content-driven" blogs and websites are...
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White Papers
Protected: 10 Business Plan Dos And Don'ts For The Rest Of Us
July 28, 2009, 12:00am PDT
Why is it that people, even some experts, keep linking business planning to that very special case in which a business plan is part of a loan application or an investment pitch? Doesn't that...
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White Papers
Contract Based On Deliverables, Not Hours
July 2, 2009, 12:00am PDT
In this economy, bigger isn't necessarily better. The fact of the matter is that small businesses with less overhead are well-positioned. Already used to being creative with limited resources,...
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White Papers
SHOP: Small Business Health Care Reform
June 4, 2009, 12:00am PDT
The currently dismal system of health-care coverage is a small business issue. It skews prices and other things in a way that makes it easier for larger corporations to insure their employees,...
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White Papers
Motivating Employees In Challenging Times
May 28, 2009, 12:00am PDT
Keeping employee morale up is key for business owners, especially with the challenges posed by today's economy. An incentive program can help improve your employees' performance by recognizing...
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White Papers
Collaboration As Marketing
May 19, 2009, 12:00am PDT
The old way of thinking about marketing was to create a product and then figure out how to market it. Hence, marketing as a separate department. In the past few years, however, a dramatic shift...
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White Papers
The Lofty Price Of Being The Cash Cow
May 18, 2009, 12:00am PDT
A very interesting dilemma emerges when a creative team encounters success: they are asked to keep doing exactly what they are doing rather than focusing on new things. In some companies with...
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White Papers
The Motivational Power Of Play
May 7, 2009, 12:00am PDT
When we think of rewards in relation to work, we often think first and foremost of money. But for most employees the rewards of any given job are more likely calculated with a complex algorithm...
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White Papers
The Power Of Brands Lies In Focus
May 7, 2009, 12:00am PDT
Very few, if any, brands can be all things to all people within a product or service category. That is why segmentation is important. Ideally, a brand or sub-brand focuses only on the customer...
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White Papers
Across The Nation, Taxing Issues For Small Business
May 1, 2009, 12:00am PDT
As Washington, D.C. prepare to unleash stimulus trillions across the country, U.S. small businesses should benefit from ramped up spending and investment. But in many corners of the country, they...
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White Papers
Small Businesses Are Bartering Because That's What It's Come To
April 3, 2009, 12:00am PDT
There are actual barter companies, which provide membership networks that enable disparate businesses to find good matches for barter arrangements. Apparently, over $16 billion in services was...
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White Papers
Empathy: The Small Business Advantage
April 3, 2009, 12:00am PDT
Even in the best of times, the deck seems stacked against small companies. So what's a small business to do when times are tough? Already outdone by large companies on margins, volume, and...
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White Papers
Outrunning The Bear: Advice For Small Businesses In Dark Times
December 30, 2008, 12:00am PST
Almost all markets have turned bearish of late. How should the small business react? Not panicking is a good start. However gloomy conditions may seem, they will be gloomy for competitors, too....
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Webcasts
Top Five: The Best of CES
January 16, 2011, 12:00am PST
The halls of CES are filled with plenty of new gadgets and tools for small business owners. Here are five of the best that one may want to check out.
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Webcasts
Small Biz Tech: Tools for Your Business
January 16, 2011, 12:00am PST
With so many products on display at CES, one may have a hard time figuring which ones may be the perfect fit for the business. The presenter, the editor of smallbiztechnology.com, tells one which...
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Webcasts
Tech Trends Forecast From CES 2011
February 17, 2011, 12:00am PST
What does new technology really mean for small business? How do one sort out the hype from the must-have? Hear industry thought leaders share their perspectives on how trends like tablet computing...
Provided by American Express Company
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Webcasts
Your Online Business: Website Design
April 3, 2011, 12:00am PDT
The website acts very much like a storefront. One want online customers to click, look around and maybe make a purchase. Building a user-friendly site is not something one should do in a day. The...
Provided by American Express Company
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Webcasts
Your Online Business: Cloud Computing
May 8, 2011, 12:00am PDT
Cloud computing services were some of the hottest small business tools around until a recent meltdown. Amazon.com's cloud-based services crashed for several days, crippling some sites. The...
Provided by American Express Company
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Webcasts
Small Business Rules: The GrubHub.Com Rule
December 21, 2010, 12:00am PST
It's easier to make a million dollars than it is to make that first dollar. - The GrubHub.com Rule. After ordering yet another pizza on a late night work shift back in 2004, programmers Mike Evans...
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Webcasts
Be Strategic With Certifications
December 21, 2010, 12:00am PST
In this webcast the author, in the title of "Be Strategic with Certifications" discusses the importance of carefully choosing certifications to match the capabilities of your business.
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Webcasts
American Business: Trial & Error
February 20, 2011, 12:00am PST
Most entrepreneurs do their best to avoid small business blunders, but not all missteps are bad ones. Sometimes, you can learn valuable lessons. In fact, one business owner and her team are making...
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Webcasts
Small Biz Newsmakers: Urban Entrepreneurs Find Success
March 27, 2011, 12:00am PDT
Each year the National Urban League releases a report focused on the country's urban and underserved communities. This year's theme is about rebuilding jobs and putting urban America back to work....
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Webcasts
The PTAC?s Role In Government Contracting
April 11, 2011, 12:00am PDT
In this webcast the author explains why small business owners should seek assistance from the PTAC and discusses the differences between the PTAC and the Small Business Development Center.
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Webcasts
The Small Business Administration ? Here To Help
April 11, 2011, 12:00am PDT
In this webcast the author, Associate Administrator of Government Contracting and Business Development, Small Business Administration (SBA), outlines what the SBA is doing to assist the Small...
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Webcasts
Insights From The Small Business Administration
April 11, 2011, 12:00am PDT
In this webcast the author, Associate Administrator of Government Contracting and Business Development, Small Business Administration (SBA), discusses prospects for the future, how the SBA is...
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Webcasts
Small Business Rules: The Inhabitat Rule
November 18, 2010, 12:00am PST
This episode of Small Business Rules talks to the author, an eco-designer, blogger, and green design consultant. As founder of the Inhabitant family of websites, she's helped business people,...
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Webcasts
American Business: Betrothed To Business
February 13, 2011, 12:00am PST
The advantages of working with your significant other can be quite obvious, but there are some clear drawbacks as well. Would you feel comfortable managing your better half? How would you handle...
Provided by American Express Company
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Webcasts
How To Motivate Employees
December 7, 2010, 12:00am PST
While some companies offer bonus opportunities as a way to motivate its employees, Dan Ariely thinks bonuses causes just the opposite. The author of The Upside Of Irrationality tells the author of...
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Webcasts
Business Answers: The Value Of Your Company & Limiting Social Media
December 5, 2010, 12:00am PST
In this webcast the authors answer the viewer questions about determining the value of the company and how much social media interaction might be too much for your customers.
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Webcasts
Top Five: Tax Tips
December 12, 2010, 12:00am PST
2011 is almost here and that means tax season is right around the corner. Here are five tips for keeping your taxes in order courtesy of the author, small business columnist for The New York Times.
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Webcasts
How To Scale Your Business
December 15, 2010, 12:00am PST
Three years ago, one of the author started Bonobos, a pants manufacturing company, out of his own New York City apartment. Today, Bonobos has expanded its operations overseas and he reveals to the...
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Webcasts
Business Answers: Steady Vs. Fast Growth & Approaching Partners
November 21, 2010, 12:00am PST
The authors answer viewer questions about finding investors for a company that isn't growing fast and the best way to establish contact with the decision maker in a larger company that could be a...
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Webcasts
Top Five: Managing Your Travel Budget
December 19, 2010, 12:00am PST
This webcast speaks about the high price of travel can easily send your expenses through the roof. Here are five tips for managing your company's travel budget courtesy of AllBusiness.com.
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Webcasts
Manage Your Cash Flow
March 2, 2011, 12:00am PST
In this webcast the author tells to view the exclusive footage from the Cash Management Solutions panel, where a group of experts offered key advice about how to streamline business processes to...
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Webcasts
Business Answers: Most Effective Marketing & Going Global
March 6, 2011, 12:00am PST
Alfred Edmond, multimedia editor-at-large for Black Enterprise, and Cameron Johnson, a serial entrepreneur and author, answer viewer questions about the most effective forms of marketing and...
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Webcasts
American Business: Converting Customers
March 27, 2011, 12:00am PDT
Have you ever thought about turning over your company's sales responsibilities to some of your most loyal customers? The owner of a Texas-based startup has found a way to make that business...
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Webcasts
Small Business Rules: The rEvolution Rule
December 23, 2010, 12:00am PST
First learn how to be a great player. Then learn how to be a great coach. - The rEvolution Rule. At a critical turning point in the sports marketing industry, the author saw an opportunity to...
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Webcasts
3 Rules Of Local Search Marketing
February 4, 2011, 12:00am PST
How do you get potential customers to find your business when they are searching online? The author suggests it's easier than you think, especially when you start close to home.
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Webcasts
Build Better Business Through Social Media
February 4, 2011, 12:00am PST
The author one who expert in the Social Media offers advice on how to make the most of tools like Facebook and Twitter to better engage and form meaningful relationships with your customers.
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Webcasts
Business Answers: Finding Success In A Competitor~s Failure & Attracting Customers On Facebook
February 27, 2011, 12:00am PST
In this webcast the authors answer viewer questions about getting access to customers of a competitor that's going out of business and what kinds of posts attract customers on Facebook.
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Webcasts
Better Your Business: Marjorie Perry & Paul Lewis
December 8, 2010, 12:00am PST
In this webcast the authors, CEO of MZM Construction & Management, and serial entrepreneur, provide some tips to help you better your business.
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Webcasts
The Secret To Beating The Competition
December 10, 2010, 12:00am PST
The current Gilt Groupe CEO tells Business Insider CEO the author that it's all about getting the best people for the job. "It's a combination of taking as much time as it is to get the right...
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Webcasts
Small Biz Newsmakers: 2011 Business Forecast
December 19, 2010, 12:00am PST
Small business played a major role in the political debate of 2010, which resulted in lending bills and tax cuts, but will these changes make for a more robust economy in 2011? The authors offer...
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Webcasts
Starting A Second Business
December 20, 2010, 12:00am PST
The author told Business Insider CEO Henry Blodget. The Zulily chairman has been in e-commerce for 12 years now, and he has surrounded himself with people he can rely on who know the ins-and-outs...
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Webcasts
Top Five: SMB Industries
January 9, 2011, 12:00am PST
How is your industry shaping up in the New Year? Here now are the top five performing industries dominated by small and medium-sized businesses, as projected by IBISWorld were discussed in this...
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Webcasts
Better Your Business: Carol Roth & Gene Marks
January 12, 2011, 12:00am PST
Business strategist and author of CarolRoth.com and founder of The Marks Group and small business columnist for The New York Times, provide some tips to help you better your business.
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Webcasts
Better Your Business: Brad Harrison & Jeffrey Carr
January 26, 2011, 12:00am PST
The founder and CEO of BHV, a strategic business development firm, and the Executive Director of The Berkley Center for Entrepreneurial Studies at New York University's Stern School of Business,...
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Webcasts
Business Answers: Setting Up Your Business & Managing Digital Marketing
January 30, 2011, 12:00am PST
An attorney and chair of the New York City advisory board of Astia, and the editor of Inc.com and deputy editor of Inc. Magazine, answer viewer questions about how to set up your business and the...
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Webcasts
From The Floor: Dealing With Bad Customers
January 30, 2011, 12:00am PST
It's the bane of any small business owner's existence: how do you handle bad customers? That's the question we asked a group of small business owners in this week's "From the Floor."
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Webcasts
Better Your Business: Norm Brodsky & Jerry Silberman
February 2, 2011, 12:00am PST
In this webcast the serial entrepreneur and columnist for Inc. Magazine, and the founder and CEO of Corporate Turnaround, provide some tips to help you better your business.
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Webcasts
Business Answers: Best Practices & Manufacturing In China
February 6, 2011, 12:00am PST
The CEO of Behind the Burner and Send the Trend, and the president of the Marks Group and small business columnist for The New York Times, answer viewer questions about establishing best practices...
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Webcasts
Better Your Business: Jen Groover & Amilya Antonetti
February 9, 2011, 12:00am PST
A serial entrepreneur and author of "What If? And Why Not? How to Transform Your Fears Into Action and Start the Business of Your Dreams," and the founder and CEO of AMA Productions and author of...
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Webcasts
Business Answers: Getting Clients To Pay & Lessons Learned
February 13, 2011, 12:00am PST
Business strategist, who you can find online at CarolRoth.com, and the president and CEO of Predictable Success and author of the book "Predictable Success: Getting Your Organization on the Growth...
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