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American Express
(1636 results)-
White Papers
Why Use Email When You Can Simply Tweet
August 25, 2009, 12:00am PDT
The wild world of social media and social networking has some folks throwing off plans to continue to use more traditional forms of lead generation and advertising in favor of the no cost, no...
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White Papers
5 Pillars Of A Small Business Social Media System
September 29, 2009, 12:00am PDT
A business at its best is an integrated set of systems that come together to create value for an owner, employees, suppliers and customers of that business. There is no question that the emergence...
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White Papers
5 Reminders On Social Media Marketing For Products Not Services
July 31, 2009, 12:00am PDT
Let's just pause the social media bandwagon, just for a moment, to reflect on some important differences between products and services. And suggest that what works for a lot of one-person expert...
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White Papers
Marketers And SEM: Unhappy But Still Married
July 29, 2009, 12:00am PDT
Although organizations are investing in search engine marketing despite the economic downturn, they are unhappy with the performance of SEM, according to a report from [x+1] More than half (57%)...
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White Papers
Mainstream: Not A Target Market
July 27, 2009, 12:00am PDT
Mainstream is not a target market. In fact, by trying to blandly appeal to everyone, you wind up not really appealing to anyone in particular. Your target customers, of course, are those who are...
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White Papers
10 Ways To Use Twitter As A Business Tool
July 27, 2009, 12:00am PDT
Twitter's the most talked about, still misunderstood, business tool going these days. It is indeed a great tool to create connections, promote your brand and generate traffic to your web site, but...
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White Papers
Three Ways To Earn Followers On Twitter
June 18, 2009, 12:00am PDT
Businesses are jumping on twitter right and left and that's probably a good thing. But, businesses are also jumping on thinking that's all you need to do. Create a twitter account, create a bunch...
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White Papers
Meet The 4 Cs Of Marketing
July 15, 2009, 12:00am PDT
The world of marketing has changed dramatically in the last few years, due in large part to the Internet, access to information, and changes in the way we shop, network, search, gather and learn....
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White Papers
6 Marketing Moves That Work Like Magic
July 21, 2009, 12:00am PDT
Don't create the product. Instead, build the position behind the product in the prospect's mind. Don't make people work too hard to understand your message. First of all, they're busy. Secondly,...
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White Papers
Make Video An Important Part Of Your Content Creation Strategy
July 29, 2009, 12:00am PDT
Video is hot, video is cool, and nowadays video is pretty darn easy. So easy, in fact, that it's become a bit of an expectation that businesses use video to explain concepts, introduce the team,...
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White Papers
Hiring An SEO Firm
September 22, 2009, 12:00am PDT
When outsourcing your SEO, know what questions to ask before you sign. Knowing where to turn once you've decided to outsource your search engine marketing campaign can be daunting. While it's not...
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White Papers
What You Can Learn From The SEO Business Model
April 27, 2009, 12:00am PDT
Amidst the gloom surrounding media and even online advertising, there is one category that has steadily been growing year after year and shows few signs of slowing down. Search marketing...
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White Papers
Getting Your Website Ready For Local Search Traffic
April 30, 2009, 12:00am PDT
The majority of small businesses online are looking for customer in their town. Good news is that recent research suggests that the majority of online searchers are also looking for local goods...
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White Papers
The 7 Step Social Media Marketing Plan?
May 3, 2009, 12:00am PDT
OK, disclaimer first, eventually the social media aspects of your marketing plan will just be part of your overall marketing plan. But, since this whole social media thing is still so new for many...
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White Papers
Marketing Tips For Restaurateurs
May 5, 2009, 12:00am PDT
When restaurant operators are faced with a downturn in the business cycle, they can throw up their hands and complain about forces beyond their control, or they can make a conscious decision to do...
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White Papers
What Small Business Needs From The Economic Stimulus Package
March 17, 2009, 12:00am PDT
There are some great opportunities for small business in the current bill and you should get with your accountant right now to talk about taking advantage of accelerated depreciation of equipment...
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White Papers
Free Has New Meaning In Marketing
April 3, 2009, 12:00am PDT
Free as a marketing strategy has been around for some time. "It's no secret that getting something free feels very good. Zero is not just another price, it turns out. Zero is an emotional hot...
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White Papers
Turn Friends Into Customers And Customers Into Friends
April 28, 2009, 12:00am PDT
In business, the common goal is to make money, so it is tempting to focus on that. But the best generalization about making money in the long run is that it comes from building great relationships...
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White Papers
5 Winning Post Ideas For Your Small Business Blog
September 30, 2009, 12:00am PDT
Keeping content fresh is one of the most important things you can do on your small business blog. Consistently putting out quality posts accomplishes two important goals: it turns visitors into...
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White Papers
The Small Business Guide To Wikis
August 21, 2009, 12:00am PDT
Streamlined communication, collaboration, and information sharing are all vital aspects to building a successful small business. You need to build ideas as a team, record past successes and...
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White Papers
Top 5 Business Blogging Mistakes And How To Avoid Them
September 17, 2009, 12:00am PDT
Business blogging can be exceptionally rewarding. When done correctly, a successful blog can bring attention to your business, can attract new customers, and can turn your current customer base...
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White Papers
How To Use Twitter Hashtags For Business
August 25, 2009, 12:00am PDT
If you've used Twitter for more than a couple of hours, you've probably already seen a tweet or two containing a word with the hash symbol ("#") attached to it. That's what Twitter users call a...
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White Papers
How To Track Your Twitter ROI
August 24, 2009, 12:00am PDT
If you're using Twitter for business, there will come a point when you, or those you report to, will want proof that your Twitter efforts have a tangible return on investment (ROI). Although the...
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White Papers
5 Mistakes To Never Make On Twitter
August 14, 2009, 12:00am PDT
Twitter is so simple that many of us forget that despite the small parameters, the medium has huge implications for businesses. As a Twitterer with professional interests, you need to be aware of...
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White Papers
6 Adobe AIR Apps For Small Business
August 12, 2009, 12:00am PDT
Adobe AIR, launched in 2007, is a unique platform (a "Runtime environment") that allows developers to transform Internet applications into desktop apps. Why should you, the businessperson or...
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White Papers
Beyond Yelp: Location-Based Opportunities For Vendors
August 5, 2009, 12:00am PDT
Location-Based Social networking (LBS) is a relatively niche space that combines GPS technology (i.e. location awareness) with social media. To understand LBS think of a mobile or web application...
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White Papers
Email Marketing Lives: 3 Services For Sending A Great Newsletter
August 10, 2009, 12:00am PDT
With so much focus on social media today, it can be easy to forget that the most universal way of contacting people online is still email. In fact, a recent study indicates that email still has...
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White Papers
Why You Should Talk About Everything But Your Business Online
July 29, 2009, 12:00am PDT
There is a huge opportunity to use social media tools to market your products or services directly to customers, but there is an equally large opportunity to utilize social media to market...
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White Papers
Why Do Things Go Viral On Twitter?
July 15, 2009, 12:00am PDT
On Facebook, if you post a link, perhaps a couple dozen friends will see the link and visit it. A single tweet on Twitter can be seen by tens of thousands of people, even if you only have a couple...
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White Papers
Why Should Traditional Businesses Care About Social Media
July 16, 2009, 12:00am PDT
For web-based companies, social media has already become an essential part of marketing, promotion, outreach, and overall strategy. Viral videos can bring hundreds of thousands of visitors to a...
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White Papers
5 Things Small Businesses Can Learn From Big Business Social Media Campaigns
July 13, 2009, 12:00am PDT
You don't need to look far to find big brands using social media. From Coke to Rubbermaid to Chick-fil-A, corporate America is jumping onto sites like Twitter, Facebook, and YouTube to communicate...
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White Papers
Amplify Your Business Networking With LinkedIn Applications
July 6, 2009, 12:00am PDT
LinkedIn is already the most popular social network for professional networking. And in fact, amongst small businesses that use social media tools, professional networking is the most popular...
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White Papers
Why Twitter? Six Reasons To Use Twitter For Business
July 7, 2009, 12:00am PDT
Twitter does more than just update people on your life. It can be a vital piece of your advertising, marketing, customer service, and branding initiatives. Companies have used it to reach new...
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White Papers
Small Businesses Can Learn From Social Media
July 8, 2009, 12:00am PDT
You don't need to look far to find big brands using social media. From Coke to Rubbermaid to Chick-fil-A, corporate America is jumping onto sites like Twitter, Facebook, and YouTube to communicate...
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White Papers
5 Ways Your Small Business Can Go Green
June 26, 2009, 12:00am PDT
Going green is pretty trendy, but in this day and age, it's also a smart and efficient way to make your small business stand out from the rest. Thankfully, there are a myriad of online resources...
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White Papers
9 Surefire Ways To Get Blogs To Cover Your Business
June 25, 2009, 12:00am PDT
Blogs have leveled the playing field in the media business. On the production side, blogs make it possible for anyone to publish content. Meanwhile, for those seeking coverage, blogs have...
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White Papers
Social Media Business Plan In 5 Easy Pieces
June 23, 2009, 12:00am PDT
So social media (Facebook, Twitter, and blogging, for example) is fun; but is it business? If you're wondering, then it's about time to take a step back, breathe deeply, and revisit the...
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White Papers
How To Drive Traffic With Repeat Tweets
August 18, 2009, 12:00am PDT
One of the dogmas of Twitter is that you should not repeat your tweets. Three years ago Twitter was a nice little pond that people shared with their close friends ("Close" as close can be when...
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White Papers
Small Business Optimism Grows
September 18, 2009, 12:00am PDT
More than half (55%) of entrepreneurs have an optimistic outlook on near-term business prospects, up from 45% in March 2009. One quarter (26%) report expanding opportunities for their business, up...
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White Papers
Is Twitter Tweaking Our Moral Compasses?
May 6, 2009, 12:00am PDT
Twitter is the new face of information overload. Even though the 'Tweet' message limit is 140 characters? multiply that by thousands of people's banter, and you have a cacophony of noise, and way...
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White Papers
Venture Capital Doesn't Need To Encourage Manufacturing To Stimulate Economic Growth
November 2, 2010, 12:00am PDT
First, increasing manufacturing isn't a path to faster economic growth. A study of the differences in state economic growth going back to the 1930s showed that manufacturing's share of a state's...
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Webcasts
American Business: Dead On
October 31, 2010, 12:00am PDT
At times, they couldn't play in tune, remember song lyrics or produce a hit record, but none of that mattered to their legions of fans who loved them anyway. The Grateful Dead may have called it...
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White Papers
How Well Are You Managing Your Inventory?
November 1, 2010, 12:00am PDT
Working capital is an important measure of a company's financial health. It's defined as the difference between Current Assets and Current Liabilities (Working Capital = Current Assets - Current...
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White Papers
Ways A Small Business Can Capitalize On The Growing Social Deals Trend
November 5, 2010, 12:00am PDT
Every week there seems to be a new social coupon website. Either they're being added to existing retail sites to clear inventory (think BackCountry.com's SteepandCheap site) or stand-alone sites...
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White Papers
What Does The Future Hold For Small Business?
November 8, 2010, 12:00am PST
Remember when the 2000s began? Seems like just yesterday, doesn't it? Well, the end of the first decade of the "Oughts" is in sight, and it's time to start looking ahead to the next. If you're...
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White Papers
How To Improve Cash Flow And Add Bottom-Line Value
November 15, 2010, 12:00am PST
By charging purchases, you can hold off on payment and hold on to cash about 25 days longer than with cash or check. Plus, if you time your purchases at the beginning of the billing cycle, you...
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White Papers
The Psychology Behind Making Sales And Setting Price Points
November 16, 2010, 12:00am PST
Setting price points and making sales involves a delicate balance between offering value (i.e., what the customer demands) and making profits (i.e., what you need). Here are a few techniques that...
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White Papers
How Small Business Can Increase Financial Success
November 17, 2007, 12:00am PST
Not all small businesses are destined to stay small forever. Some will evolve into bigger entities through mergers and acquisitions. The author spoke with David Gomberg, president and publisher of...
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White Papers
Buying And Trading Locally: Where Does Your Dollar Go?
November 22, 2010, 12:00am PST
If $100 is spent at the local auto parts shop, that $100 has a much greater chance of staying within the community. Instead of leaving the community in the form of franchise fees, the money stays...
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White Papers
Taking Your Invoicing And Accounts Receivable Management Online
November 19, 2010, 12:00am PST
A long-standing cash flow dilemma is finding the right balance between getting fast receipt of customer payments and minimizing fees and discounts associated with collecting those payments as...
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White Papers
Why Local Sourcing Is A Winner For Food Service Companies
November 22, 2010, 12:00am PST
With Small Business Saturday only a few days away, it's important to remember that business owners - not just consumers - can also support local, small businesses. One sector where supporting...
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White Papers
Will The Holiday Shopping Season Be A Boom For Small Businesses?
November 23, 2010, 12:00am PST
Heading into the holiday season, small businesses aren't particularly optimistic about the outlook for the U.S. consumer. Their biggest worry isn't taxes or insurance costs, but poor sales,...
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White Papers
5 Ways To Keep Your Legal Costs Under Control
November 23, 2010, 12:00am PST
One-fourth of small business owners think legal issues pose the biggest risk to their companies, according to a new survey by Rocket Lawyer. In today's litigious society, that's not surprising....
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White Papers
How To Use Collateral Marketing
November 18, 2010, 12:00am PST
The concept of collateral marketing - using brochures and other printed materials that you can leave with a client - can be an effective part of a company's sales cycle. It's just a matter of...
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White Papers
Your 2011 Lead Generation Strategy Outline
November 23, 2010, 12:00am PST
Lead generation is the number one item on every small business marketing plan. What strategies and tactics will you use to attract customers? Many small business owners and CEOs say they can't get...
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White Papers
5 Ways To Lure Local Shoppers
November 23, 2010, 12:00am PST
Ask not what your customers can do for you, but what you can do for your customers. Yes, consumers in large metro areas have all heard they should shop local, and they're beginning to understand...
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White Papers
Small But Mighty: A Strong Brand Can Stretch Your Marketing Dollars
November 24, 2010, 12:00am PST
Investing in a strong brand allows you to charge more for your products or services. Just look at brands like Rolex, Ritz-Carlton, and Mercedes-Benz. But as a small business owner, how can you...
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White Papers
How To Deal With Angry Customers
November 3, 2010, 12:00am PDT
Conflicts with customer, even disappointed patrons are unavoidable. Even at the greatest restaurants in the world, occasional gaffs in service are inevitable - the steak that comes out a shade...
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White Papers
Change Doesn't Have To Be Difficult? If You Know How
November 16, 2010, 12:00am PST
Knowing what to do and being motivated to do it do not change behavior (even though most people think it is supposed to) because behavior is driven by beliefs about people, life and themselves. If...
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White Papers
Urban Beekeeper Economics: Can You Beat The Stock Market With A Rooftop Swarm?
November 19, 2010, 12:00am PST
The commercial U.S. honey industry grosses approximately $332 million per year. An additional $260 million worth is imported. The majority of U.S. honey production is based in the South and...
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White Papers
The Great Fall: Losing Your Business Reputation
October 5, 2010, 12:00am PDT
Some of your business planning should be devoted to handling problems in advance of their appearance. What's the game plan if you issue a faulty product? What do you do if an employee starts...
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White Papers
Handling Your Business To-Do List
October 27, 2010, 12:00am PDT
The goal during that review is to pare the to-do list down to something that's reasonable to accomplish during the following week. What does that "Paring down" involve? For each item on the list,...
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White Papers
How To Score Corporate Discounts When You're A Small Enterprise
November 3, 2010, 12:00am PDT
You don't have to be on staff at a Fortune 500 to enjoy the discounts typically afforded to large companies with corporate volume accounts. If you are a loyal customer, you can negotiate VIP...
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White Papers
Intrapreneurs: Building For The Future
November 19, 2010, 12:00am PST
These days, many millions of people proudly claim the title "Entrepreneur." On the other hand, a title that hasn't gotten nearly the amount of attention it deserves is entrepreneur's little...
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White Papers
Creating Business Contracts That Won't Get You Sued
November 23, 2010, 12:00am PST
For most small business owners, contracts are a necessary evil. You need to have something to protect you, but getting contracts written requires legal expertise and can get expensive. Many small...
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White Papers
November 27th Is Small Business Saturday
November 16, 2010, 12:00am PST
While small businesses are critical to the nation's economy, their importance to local communities extends even further. For every $100 spent in locally-owned independent stores, approximately $68...
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White Papers
8 Ways Small Businesses Help Communities
November 19, 2010, 12:00am PST
The holidays are right around the corner and everyone is the mood to shop. "A small business is part of the heartbeat of the larger community," said Ellen Thrasher, associate administrator for the...
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White Papers
The Inside View From Entrepreneur Bootcamp
November 24, 2010, 12:00am PST
Astia is a global, non-profit organization dedicated to helping women to become better entrepreneurs and leaders of high-growth, innovative businesses. Doing It Right is only the first stage of...
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White Papers
Reinventing The Small Culture Business: An Interview With 'Electric Literature'
November 11, 2010, 12:00am PST
In the summer of 2009, Andy Hunter and Scott Lindenbaum published the first volume of their literary journal, Electric Literature. You may have heard that 2009 was not an auspicious one for...
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White Papers
Small Business Saturday Campaign Embraced By New England Shopkeepers
November 17, 2010, 12:00am PST
Independent retailers in Vermont, Massachusetts and New Hampshire are embracing the upcoming Small Business Saturday initiative since it fits well with the region's strong "Shop local" spirit....
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White Papers
3 Keys To Knowing Your Business
November 18, 2010, 12:00am PST
What is your business? It seems like a simple question, yet so many cannot accurately describe their business. Perhaps the simplest way to think of it is: If you can't tell it, you can't sell it....
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White Papers
Cannibalize Yourself Before Someone Else Does
November 22, 2010, 12:00am PST
When someone proposes a new product that is similar to an older one ("Old reliable"), the question is always asked: "How much will this cannibalize 'Old reliable'?" Someone makes an estimate, and...
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White Papers
Cultivating David Vs. Goliath
November 23, 2010, 12:00am PST
It's a business development strategy known as "Economic Gardening." Economic Gardening, the act of supporting and cultivating local growth companies, as opposed to the more traditional economic...
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White Papers
Making A Million With A Big Idea
November 8, 2010, 12:00am PST
Whether it's mastering the latest social media craze or trying out a new marketing campaign, many entrepreneurs are often on the lookout for that seemingly-elusive trick that will take things to...
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White Papers
Managing The Business Of Change
November 12, 2010, 12:00am PST
Restructuring is a difficult process, right? It can be. Even if you've done everything right, sometimes you have to take your company in a new direction because circumstances and opportunities...
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White Papers
Innovation Is No Accident
November 11, 2010, 12:00am PST
People love the idea of 'Accidental innovation'. The term 'Accidental innovation' is often used to describe the invention of things like penicillin, microwave ovens, Nutrasweet and vulcanized...
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White Papers
The Right Way To Delegate Your Next Big Project
November 17, 2010, 12:00am PST
Delegating is a task that even well-seasoned managers sometimes struggle with. It can be a challenge all the way around, as letting go of the reins and finding the right person to hand them over...
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White Papers
7 Steps To Creating A Sure-Fire Marketing System
November 12, 2010, 12:00am PST
While this may be hard for some business owners to come grips with - leaning instead towards the "Marketing is a strange form of creative voodoo thinking" - marketing is not only a system, it may...
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White Papers
3 Marketing Pet Peeves
November 15, 2010, 12:00am PST
Spam used to refer exclusively to unsolicited email, and mostly to shady characters like phishers and people like "Robert benjamen from the Ivory Coast [sic]" who has a $10.5 million cocoa fortune...
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White Papers
Build Your Email List Value Today
November 17, 2010, 12:00am PST
It's amazing how few people consider their email database to be their most important business asset. Though businesses come and go, if you treat your customers and peers and colleagues and...
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