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American Express
(1636 results)-
White Papers
How To Improve Your Vision In Five Easy Steps
September 22, 2009, 12:00am PDT
For each success factor, list a key objective or measurable goal. Use the list you just developed to spark a discussion of the major goals. Combine ideas, wordsmith, refine and remove - whatever...
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White Papers
Economy Now: Key Strategies For Your Financial Plan
July 22, 2009, 12:00am PDT
The current fiscal situation is on everyone's minds, and it is generally agreed that while the economy is not at its most robust, there is no reason why a well-run business cannot thrive with the...
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White Papers
It's Time To Put This Myth To Rest
November 25, 2008, 12:00am PST
If your brand creates or underwrites a valuable conversation, you are accruing value to your brand, and more valuable brands, be they soap, computer chips, or charge cards, are brands more folks...
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White Papers
How Is The Economy Looking For Women Starting Up Businesses?
July 2, 2009, 12:00am PDT
Let's jump right to the question that every woman entrepreneur who's thinking about starting up a business in today's economy wants the answer to: "Should I start up now or wait six months?" On...
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White Papers
How And Why A Business Plan Can Make A Difference
October 2, 2009, 12:00am PDT
We have all been told that a business plan is required for the business to fly. But how much attention do we really pay to it? And do all business owners really need one? You have customers, you...
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White Papers
How To Jump On The Webinar Trend
September 2, 2009, 12:00am PDT
Webinars' popularity is being driven in part by the high cost of travel, not to mention the hassles and time involved. Why not avoid travel if you can? Another reason webinars are getting more...
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White Papers
Managing Your Online Reputation Is Critical In This Day And Age
July 22, 2009, 12:00am PDT
Ever done a vanity search on Google? Whether you have or not, plenty of people have probably searched on your name to see what you are about. Wouldn't it be awful if some type of derogatory search...
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White Papers
A Beginner's Guide To Landing Page Optimization
August 5, 2009, 12:00am PDT
As small business owners, we have our own websites. However, we generally struggle with conversion. We assume that our prospective clients will first land directly on our home page and will follow...
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White Papers
Tax Authorities Around The Globe Step Up Activity
August 4, 2009, 12:00am PDT
With the global economic recession, tax authorities everywhere are looking to increase the tax coffers. If you run a business with operations located in countries outside the U.S, be aware that...
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White Papers
First, You Start A Business. Then, You Graduate
April 3, 2009, 12:00am PDT
New trend! With the job market, both generally and in particular for smart, ambitious college graduates (who might be inclined to look for jobs in, say, finance), being dismal right now, many...
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White Papers
Do You Understand The Realities Of A Start Up?
June 15, 2009, 12:00am PDT
You can get the impression that startups work like this: you come up with a clever idea; you work on it for a few months with your buddies; customers love it, and it's off to "Infinity and...
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White Papers
Take Control Of Your Time? Using The Two For One Priority System For Maximum Results
July 3, 2009, 12:00am PDT
How much time is there in one day? There are 24 hours. That's 1,440 minutes or 86,400 seconds. We all have the same amount of time, so why is it that some people get a lot done in their day while...
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White Papers
Small Business Owners Taking Control To Survive The Recession
July 7, 2009, 12:00am PDT
If you think you're on your own in helping your business survive during this recession, you're right. And several other small business owners agree with you. According to a recent survey, 94% of...
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White Papers
The Small Business Manifesto: It's Always A Good Time To Be A Small Business
June 29, 2009, 12:00am PDT
As a small business owner, you're not relying on the entire economy. You're relying on your customers. If you offer something of value, you should be able to sell it to your customers, regardless...
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White Papers
A Business Disaster Can Destroy Your Small Business
June 30, 2009, 12:00am PDT
One of the biggest threats to any small business is a disaster. And as fast as you can say business disaster, your business can go up in smoke. Most small business owners think a business disaster...
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White Papers
When Big Business Giants Like GM Fail, Small Business Is Not Far Behind
June 11, 2009, 12:00am PDT
The recent announcement about GM's failing is horrible news. The headlines trumpet the truth about plant and dealer closings. They cite numbers of employees affected. This is all very sad. Not...
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White Papers
Internet Marketing: A Good Investment During An Economic Slowdown
June 4, 2009, 12:00am PDT
It's a tough time for a lot of retailers and many are looking for new way to reach and expand their markets. Traditional advertising is still important but during this recession businesses are...
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White Papers
Small Business Start-Up Myths? Fact Or Fiction?
June 2, 2009, 12:00am PDT
There is so much to consider when starting up a business these days. First, do you have the money? That's the big question. Next, do you have a product or service that people want? If so, will you...
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White Papers
Should You Borrow Money To Finance Your Start-Up
May 1, 2009, 12:00am PDT
Leverage is the amount of debt that a company uses to finance its assets. According to the pecking order theory of finance, companies first use internally-generated capital, then borrow money, and...
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White Papers
Could Your Business End Up Owing Taxes In Other Countries?
April 27, 2009, 12:00am PDT
With the world getting flatter everyday, a company doesn't necessarily need to be a big corporation to do business in other countries today. Your business can be relatively small and still have...
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White Papers
Small Business Health Insurance - System Hurts The Newest Businesses
April 6, 2009, 12:00am PDT
One of the most startling facts about health insurance in the United States is that almost all employees of large companies have it, but many employees at small companies do not. New small firms...
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White Papers
Innovation In Tough Times
March 18, 2009, 12:00am PDT
Why should you be the company that people will always want to return to? If you can develop that area alone, you will have a much brighter future. Small businesses are in a very unique position...
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White Papers
To Lay Off Or Not To Lay Off
March 9, 2009, 12:00am PDT
To lay off or not to lay off. That isn't the question. Neither is the solution to cut back on staff hours, eliminate employees' sick days, or slash your budget just because other small business...
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White Papers
Create Your Own Small Business Economic Stimulus
February 27, 2009, 12:00am PST
It's pretty obvious that those of you who are the backbone of the US economy aren't going to get an economic stimulus package anytime soon. As a matter of fact, you may even have a hard time...
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White Papers
Social Networking Or Social Notworking?
February 9, 2009, 12:00am PST
With today's social media - especially sites with lots of interactivity and immediate feedback such as Twitter - you can easily get caught up in chatting and surfing. It's a constant mental...
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White Papers
The Super Bowl For Small Business Owners
February 4, 2009, 12:00am PST
For small business owners, having loyal, strong, supportive fans is a necessity. With them, your business will succeed. Without them, you'll struggle year after year to get your brand known and...
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White Papers
Netbooks, Mobile Computing And Small Business
December 24, 2008, 12:00am PST
Small businesses need to recognize the growing use of netbooks, smart phones and digital navigation systems. The use of mobile search and local review and information sites continues to increase....
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White Papers
Re-Defining Mobile Productivity: Wireless Connectivity And Cloud Computing
December 19, 2008, 12:00am PST
Can you remember back to the days when having WiFi was a status symbol? Just about every business person, college student and family member has WiFi built into their computers. What we are now...
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White Papers
Getting Customers On The Cheap Using Social Media
December 11, 2008, 12:00am PST
An economic downturn has a way of getting everyone focused on what's really important. And the good news for those of us who are in charge of getting and keeping customers is that you can still...
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White Papers
Affect Your Cash Flows Directly With These 4 Social Media Tools
December 10, 2008, 12:00am PST
Social Media is a beautiful thing these days. Dozens, if not hundreds, of applications and resources allow anyone, seemingly anywhere in the world, with a connection to the internet to connect?...
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White Papers
Creative Real Estate Options To Help Small Businesses Weather The Recession
October 6, 2009, 12:00am PDT
A lot of small business owners have started to think about alternative locations for their companies, and new business models that will help them survive through the recovery. This paper provides...
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White Papers
Hunkering Down While Pondering Bias Against Small Business
October 24, 2008, 12:00am PDT
The current crisis for small business is not yet at a critical juncture. The most immediate concern is access to short-term credit to meet cash flow shortages. But so far SMBs have been mostly...
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White Papers
What A Small Business Can Learn From Tobasco Sauce
December 3, 2008, 12:00am PST
Focus on what you can do right now to build your business in a reasonable manner. Don't over-invest in risky ventures where the outcomes are dependent on others. Instead, invest wisely in...
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White Papers
Business-Friendly Tax Policies: How The States Stack Up And Why You Should Care
May 25, 2009, 12:00am PDT
Taxes matter because they affect how much you can grow your business, and how much reward you can get for taking risks and making the sacrifices to build a business. The first point impacts the...
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White Papers
The New Reality Of Your Banking Relationship
May 15, 2009, 12:00am PDT
As banks, auto giants and Wall Street have money thrown at them, the small business owner has been asking, 'What about me?' Someone in Washington has heard the cry: $730 million from the Obama...
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White Papers
Wringing More Cash From Your Small Business
July 10, 2009, 12:00am PDT
Sometimes it pays to leave no stone unturned when you are trying to find ways to preserve cash - especially with the stiff challenges facing so many small and mid-sized businesses in the current...
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White Papers
Accounts Receivable Nightmares: Collecting On Delinquent Accounts
August 4, 2009, 12:00am PDT
How do you collect on delinquent accounts without damaging the customer relationship? How do you manage the balance between keeping a steady stream of new clients coming through the door,...
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White Papers
20 Tips To Save Time & Money In Your Small Business And At Home
September 3, 2009, 12:00am PDT
These are difficult times and every small business (and large ones) needs to find ways to save money and time without delivering less value to their customers. Service to customers must be...
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White Papers
Small Business Stimulus Plan Lands With A Loud Thud
March 20, 2009, 12:00am PDT
Until you start looking at the small business size standards set by the government and discover that in some industries a business that has as many as 1500 employees is considered small. The small...
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White Papers
Is President Obama's New Small Business Plan Relevant?
March 18, 2009, 12:00am PDT
On Monday, March 16, 2009, President Obama announced a new plan to help small businesses. The plan is mainly centered around easing SBA loans. The plan calls for the government to buy up SBA loan...
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White Papers
5 Tips For Making The Most Of Google Places
November 15, 2010, 12:00am PST
Google's revamped local search, now called Google Place Search, could be a boon to small businesses. It's up to you to make the most of it. "If you're a business that does not manage its profiles,...
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White Papers
5 Ways To Get Your Fans Cheering About Your Holiday Marketing
November 18, 2010, 12:00am PST
As a small business owner, if you are planning to send a generic, pre-printed holiday card with your business name imprinted on the inside, don't bother. So many business owners have gone about...
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White Papers
From A Snapple Marketing Veteran: How To Tap The Power Of Packaging
November 17, 2010, 12:00am PST
What makes shoppers pick one product over another when they're staring at shelves full of choices in a store? Assuming they don't have exclusive loyalty to one brand or that one doesn't have a big...
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White Papers
10 Ways How And Why To Create Successful Events
October 12, 2010, 12:00am PDT
One of the most important, yet most challenging, things that every business owner must do is get new customers and keep the ones they have. Organizing an event to bring your customers together is...
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White Papers
The Real Value Of Social Media
October 12, 2010, 12:00am PDT
It is easy to forget the power of many social media tools to be supporting your business in something other than a promotional way. What if you used a photographic tool like Flickr to organize...
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White Papers
Podcast Power
October 13, 2010, 12:00am PDT
Podcasts are an excellent way to participate in social media if you have an engaging personality and you're a better speaker than you are a writer. But, there's so much focus on blogs that many...
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White Papers
How To UnMarket
October 14, 2010, 12:00am PDT
Magazines belong to editors; only books belong to writers. In other words, the editor ultimately shapes a magazine's tone and perspective and voice; writers generally have to conform (unless they...
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White Papers
What Your Employees' Personal Branding Means To Your Company
October 14, 2010, 12:00am PDT
Personal branding experts tell just about everyone that they need to be promoting themselves - that a personal brand is the secret to better jobs and better pay. That can mean that anyone employed...
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White Papers
How Small Businesses Measure And Build Brand Equity
October 15, 2010, 12:00am PDT
Imagine entering a grocery store, turning down the milk aisle, and seeing more than 10 nonfat varieties staring back at you. Without a second of thought, you choose one brand over another, all...
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White Papers
The DIYMarketers Quick Start Guide To Marketing With Video
October 18, 2010, 12:00am PDT
Are you using video to market your business? If not, you're going to be lost in a sea of search results and all the time, effort and money that you've put into your online marketing won't be...
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White Papers
Review Sites Lead To Brand Insights
October 18, 2010, 12:00am PDT
Consumer reviews, on sites including InsiderPages, Fav Rav, Angie's List and TripAdvisor, have become an important source of leads for small business owners of all kinds. It makes perfect sense....
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White Papers
How An Exact Match Domain Can Launch A Successful Business
October 19, 2010, 12:00am PDT
There's no formula for choosing a successful domain. A litany of companies built brands and booming websites from the thin Internet air (think Zappos, Yahoo! and every other quirky site consumers...
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White Papers
Why Increasing Followers Is Not A Twitter Strategy
October 19, 2010, 12:00am PDT
Everyone loves metrics, and when they're available it can be very tempting to live or die with by them without first asking yourself, "Are these the right metrics?" If your social media consultant...
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4 Ways To Use Social Media To Kick Up Your SEO
October 20, 2010, 12:00am PDT
Something subtle yet profound happened in the world of Internet marketing when YouTube became the second most popular search engine. This shift signaled the fact that user-generated content -...
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White Papers
7 Things You Can Do To Create A Remarkable (Not Meh) Panel Presentation
October 25, 2010, 12:00am PDT
It's a good idea to prepare your panel by having a pre-event briefing that convenes all of your panelists in one place or at one time. On the day of the panel, keep your introduction for each...
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7 Deadly Assumptions Of Online Marketing Success
October 21, 2010, 12:00am PDT
It's not really enough to have a website. These days you must create a total web presence, but you've also got to create strategy based on overall objectives. This is another way of saying unless...
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White Papers
The ROI Of A Conversation
October 20, 2010, 12:00am PDT
Most students of any business course are taught constantly about the importance of having a good Return on Investment. Whether that "Investment" is measure in dollars or in time that you or your...
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White Papers
Mobile By The (Astonishing) Numbers
October 26, 2010, 12:00am PDT
These days the buzz about mobile marketing is deafening. Seems like every vendor, blogger and geek next door is suggesting you take your business mobile. They're correct. You should. But if you're...
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White Papers
How To Fire A Bad Customer
August 9, 2010, 12:00am PDT
Firing a customer may seem like a daunting proposition in this economy. But, sometimes, it has to be done. "A single bad customer can practically destroy a business," says Ken Gaebler, a...
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White Papers
How To Use Projects To Develop Your Employees
September 1, 2010, 12:00am PDT
Nearly everyone loves a challenge, especially your best employees. The author is wagering that they want to contribute more, and guarantee that the most motivated hope to showcase their talents...
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White Papers
Tips For Managing Employees Who Irritate Others
September 13, 2010, 12:00am PDT
Working in close quarters and spending a majority of waking hours together can lead to friction among your employees. Even the most sophisticated and well-meaning people can bring quirky behaviors...
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White Papers
Smart Packaging Spells Success
September 13, 2010, 12:00am PDT
Provocative or practical, how you package your products is critical to your success. Without great packaging, the best product in the world is destined to sit unnoticed on the shelf or arrive in a...
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White Papers
6 Reasons To Have More Fun At Work
September 22, 2010, 12:00am PDT
Why are you in business for yourself? The reasons vary: To make more money, to have more freedom, to be challenged, because you have a great idea - the list could go on and on. And the author bet...
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White Papers
How To Plan For The Unexpected
September 29, 2010, 12:00am PDT
Perhaps the last thing most small business owners think about is planning for a potential natural disaster. Who has the time to prepare for something that may never happen? But that attitude can...
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White Papers
Weblocal - The Importance Of Distribution
October 14, 2010, 12:00am PDT
You have sales goals, be they for your cash register or for your agents or however you bring in your money. Move that into your web presence. Set sales targets for what you can distribute over the...
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White Papers
Get Better Service Instantly
September 1, 2010, 12:00am PDT
Most customer service was built to be scripted. It's a pity, but it's the "Lowest common denominator" mindset of management and is sometimes the Pavlovian response of employees forced to shred...
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White Papers
7 Easy, Low Cost Ways To Generate Leads And Keep Customers
September 9, 2010, 12:00am PDT
According to a survey, small and medium sized businesses have accepted the new state of the economy and have positioned themselves to do more with less so that they can be profitable throughout...
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White Papers
Pictures Speak 1,000 Words
September 14, 2010, 12:00am PDT
Why aren't you taking more pictures? Why aren't you posting your customers' pictures? People love pictures. Think about all the people who want to see your dog or your kid. Pictures are gold. Best...
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White Papers
3 Not-So-Obvious Things Your Blog Needs
September 14, 2010, 12:00am PDT
Have you noticed resurgence in blogging lately? One in three companies will maintain a public-facing blog for marketing this year, according to eMarketer, rising to 43 percent by 2012. "Companies...
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White Papers
How To Create A PR Crisis Strategy Before You Need It
September 17, 2010, 12:00am PDT
The day you realize that you need a crisis strategy is usually the day you have a crisis. It's rare for small business owners to think about how to handle a crisis when they aren't in crisis mode....
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White Papers
How To Become A Super Genius In Any Industry
September 20, 2010, 12:00am PDT
The equivalent of an advanced degree in any field is online waiting for you to come avail yourself of it. The problem is finding the best of what's being written on a particular topic is a little...
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White Papers
Focus On Getting Followers, Not Friends
September 21, 2010, 12:00am PDT
Is everyone telling you that your small business should have more "friends" online? Of course you already know that your customers have virtual friends as part of their social networks and they...
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White Papers
Search Marketing As A Core Local Business Strategy
September 22, 2010, 12:00am PDT
Nearly four in 10 U.S. Internet users (37 percent) who conducted an online local business search in 2009 ended up visiting the store in person, according to TMP Directional Marketing and comScore....
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White Papers
4 Ways Marketing Can Help You Get Paid Faster
September 27, 2010, 12:00am PDT
If there is one point that should be clear to OPEN Forum readers, it is that small business owners care a great deal about getting paid faster. This point alone should not surprise anyone, and...
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White Papers
Top Tips To Boost Your Social Media
September 28, 2010, 12:00am PDT
You've heard numerous tidbits on how to use social media to connect with customers, boost sales, and improve your business in general. What's missing from these tips, however, are the top tips...
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The New York Times Small Business Summit
September 28, 2010, 12:00am PDT
The authors advice, whether talking about search marketing or something practiced offline entirely is as follows: Figure out what people are really looking for (keyword research) Produce lots of...
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White Papers
7 Tips For Effective Networking
September 29, 2010, 12:00am PDT
Why is it that you go to an event and a) don't bring business cards or b) don't bring enough. Until we all use smartphones that can more easily exchange information business cards are the most...
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White Papers
What Marketing Can Learn From Kodak, Virgin, Threadless (And More)
September 29, 2010, 12:00am PDT
What's the role of a marketer in an organization? How have social media and technology altered the evolution of that role? And how do you get your customers (and would-be customers) to engage with...
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5 Trends That Will Shape Small Business In 2011
September 30, 2010, 12:00am PDT
Small business owners don't care what's cool. They care about what seems practical and what seems obvious - and that's not always what gets the buzz. Here are the author's predictions along those...
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White Papers
Motivation And Momentum Lead To Millions
September 30, 2010, 12:00am PDT
Would you believe a new baby, a new business, plus the recession coupled with long hours and little sleep was one woman's recipe for entrepreneurial success? President of SolTec Electronics, Dawn...
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