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(1636 results)

  • White Papers

    Recession Can Be An Opportunity For Small Business

    November 21, 2008, 12:00am PST

    They say "When life hands you lemons, make lemonade." The same philosophy should be applied creatively by small business owners to take advantage of the financial conditions and possible slow down...

    Provided by American Express

  • White Papers

    Are Loans Available, Or Do Small Businesses Just Not Want Them?

    February 27, 2009, 12:00am PST

    Thanks in part to the collapse of the housing market and, in greater part, to the collapse of the financial services market, underwriting standards of all kinds have tightened, making it more...

    Provided by American Express

  • White Papers

    Don't Call Me "Small"

    May 6, 2009, 12:00am PDT

    Small business jump-started the modern economy, from the farmer working his small plot of land, to the proprietor of the local corner-store. And entrepreneurs have been at the very crux of many...

    Provided by American Express

  • White Papers

    Where Is The Business Going? Succession Planning Points For Consideration

    July 31, 2009, 12:00am PDT

    This paper explains some points for consideration in developing your own business succession plan. Having an exit strategy is crucial, and often overlooked. Although it is tough to know what your...

    Provided by American Express

  • White Papers

    101 Tips From 50 Small Business Bloggers

    August 25, 2009, 12:00am PDT

    It's quite easy for small business owners to become distracted by their day-to-day responsibilities. But in this competitive economy you can't afford to miss out on the newest business...

    Provided by American Express

  • White Papers

    Business Plans: "Plan As You Go" Vs "Traditional"

    June 9, 2008, 12:00am PDT

    The process of business planning is crucial, because it causes you to think creatively about your business yet stay on track. Your plan document needs to be flexible enough to incorporate changes...

    Provided by American Express

  • White Papers

    More Growth, Less Of A Gamble

    June 13, 2009, 12:00am PDT

    Is it possible to grow your business without increasing your risk? All businesses must anticipate the needs of customers, and customer needs will change from time to time. This makes forecasting...

    Provided by American Express

  • White Papers

    Just How Financially Healthy Is Your Small Business Anyway?

    June 15, 2009, 12:00am PDT

    Monitoring and managing your business's financial health involves more than simply maintaining a cushion in your bank balance. It's more than just keeping accurate books. It is more than staying...

    Provided by American Express

  • White Papers

    Small Businesses, Big Opportunities: How Economic Uncertainty Has Set The Stage For New Growth

    July 20, 2009, 12:00am PDT

    The credit markets are tight, that's true, but the employment base is excellent. There are many highly skilled, hard-working people who can help you start or build a business. Commercial rents are...

    Provided by American Express

  • White Papers

    The 10 Natural Marketing Advantages Of Small Business

    December 29, 2008, 12:00am PST

    Are you leveraging your natural advantages? Large organizations are beginning to wrestle with the reality that their markets want something more personal, more honest and real, from the companies...

    Provided by American Express

  • White Papers

    Develop The Knack For Business Growth

    September 29, 2008, 12:00am PDT

    While you are on the road to growing your business, keep in mind that your expertise, which your business is based on, is important. Maybe you are a florist and sell flowers, or a dentist and have...

    Provided by American Express

  • White Papers

    New Energy For Small Business

    October 27, 2008, 12:00am PDT

    States that perform poorly have policies that discourage homeowners and businesses from investing in renewable energy systems, for example, by requiring well-established, proven technologies to...

    Provided by American Express

  • White Papers

    For Microbusinesses, 4 Priorities On The Tax Wish

    May 11, 2009, 12:00am PDT

    A small business taxpayer will spend nearly 60 hours to complete a Federal business tax return that includes a Form 1040 with corresponding Schedule C. Sixty hours! That's a week and a half of...

    Provided by American Express

  • White Papers

    Small Businesses Starting To See Impact Of The Stimulus Package

    August 13, 2009, 12:00am PDT

    The controversy continues around whether or not the American Recovery and Reinvestment Act, which is more commonly referred to as the stimulus package, helps small businesses. While the political...

    Provided by American Express

  • White Papers

    How Fuzzy Bunny Slippers Can Grow Your Business

    May 28, 2008, 12:00am PDT

    Learning how to market your business and close sales can be the toughest part of running a business. Most of us start a business because we happen to be good at "Something." We started a business...

    Provided by American Express

  • White Papers

    Four Common Mistakes To Avoid In Running Your Small Business

    May 11, 2009, 12:00am PDT

    You are the master of your domain. And as a small business owner, your domain is nothing to sneeze at. This paper explains about four of the most common mistakes made by small business owners. You...

    Provided by American Express

  • White Papers

    Partnering For Strength

    May 18, 2009, 12:00am PDT

    No man is an island, and neither is your business. Creating strong business partnerships can be a valuable way to share contacts, costs and customers. Partnerships can involve sharing training,...

    Provided by American Express

  • White Papers

    Product Development IS Marketing, And Vice Versa

    August 30, 2008, 12:00am PDT

    Marketing is one of the most misunderstood practices in business today. For most of us, marketing is about convincing potential customers that our product or service is worth their money. And...

    Provided by American Express

  • White Papers

    Avoid Trying To Time Your Marketing

    November 6, 2008, 12:00am PST

    Avoid trying to time the market(ing). Buy low, sell high. Ever hear that advice before? We all would like to be able to do it, but we know that it's not possible to do. Even the seasoned investor...

    Provided by American Express

  • White Papers

    Lean Your Marketing

    December 22, 2008, 12:00am PST

    Today's companies are innovative and focus on waste reduction, improved lead time, maximized flexibility and upgraded quality using lean principles. But few are transferring these principles to...

    Provided by American Express

  • White Papers

    5 Marketing Myths Worth Testing

    April 15, 2009, 12:00am PDT

    The truth is that if you are not investing, you'll never claim ROI. You spend money on inventory, software, and of course payroll in hopes that it will turn a profit. Why would you expect strong...

    Provided by American Express

  • White Papers

    The Changing World Of Marketing

    June 15, 2009, 12:00am PDT

    The world of marketing has changed dramatically in the last few years, due in large part to the Internet, access to information, and changes in the way we shop, network, search, gather and learn....

    Provided by American Express

  • White Papers

    Marketers In The Downturn: Mix It Up

    July 27, 2009, 12:00am PDT

    Sometimes it seems the state of the economy is the only news being reported on these days, and maybe that's no surprise... considering the fundamental challenges that businesses have been facing....

    Provided by American Express

  • White Papers

    Avoiding The "Dark Side" Of Social Media

    August 10, 2009, 12:00am PDT

    The dark side of social media comes from its simplicity. It is super easy to launch something, and very easy to exaggerate your point of view. More and more consumers believe that new blogs or...

    Provided by American Express

  • White Papers

    Recession-Marketing Advice To B2B Companies

    August 14, 2009, 12:00am PDT

    A downturn is no time to be faint of heart. Rather, experience shows that those B2B firms that fare the best in queasy times are those that take specific initiatives. At a time when fewer...

    Provided by American Express

  • White Papers

    7 Reasons Why Your Marketing Plan Doesn't Work

    September 3, 2009, 12:00am PDT

    Every business should operate with a set of plans - a plan for the business, a plan for cash, a plan for growth, and certainly a plan for marketing. Opening a business with no plan is kind of like...

    Provided by American Express

  • White Papers

    The 8 Myths Of Marketing

    September 14, 2009, 12:00am PDT

    Unless the marketing is smart, on point and creates a substantial ROI, marketing is just a way to camouflage the act of throwing thousand dollar bills out the window. Advertising means buying...

    Provided by American Express

  • White Papers

    Building A Case For Marketing In Any Economy

    October 30, 2008, 12:00am PDT

    Looming financial questions have negatively impacted economies around the world. No country or region has been completely isolated from the financial storm. Here at home, companies large and small...

    Provided by American Express

  • White Papers

    7 Recession-Busting Marketing Basics

    December 1, 2008, 12:00am PST

    Scan the headlines each day and you won't have to get very far to stumble upon the word "Recession" or its more palatable cousin "Economic downturn." It's times like these that send many small...

    Provided by American Express

  • White Papers

    When Did Online Marketing Become So Complex?

    March 31, 2008, 12:00am PDT

    The online marketing landscape has become so complex that cutting through the "noise" is now one of the biggest problems small businesses face. Sorting out WHERE and HOW to spend our limited time...

    Provided by American Express

  • White Papers

    Charitable Giving Offers Likability In Your Marketing Strategy

    December 11, 2008, 12:00am PST

    We can assume that most people and small businesses give charitably out of genuine concern and care. People like to associate themselves with businesses that support meaningful projects. It makes...

    Provided by American Express

  • White Papers

    10 Fatal Mistakes Most Small Business Owners Make

    April 8, 2009, 12:00am PDT

    Many of us who become small business owners - either intentionally or quite by accident due to a lay off or downsizing - don't have any formal marketing training. But to have a successful...

    Provided by American Express

  • White Papers

    Ten Steps To Successful Online Book Marketing

    October 10, 2008, 12:00am PDT

    Marketing your book online is both rewarding and challenging. It's rewarding because much of what you can do online is either free or low cost. Knowing what to do and in what order is the...

    Provided by American Express

  • White Papers

    Soar With Marketing As Your Focus

    December 4, 2008, 12:00am PST

    A simple definition of marketing is engaging people to "Know, Like and Trust You," so that you may help solve their problems - or help them have what they want - so they buy from you, and...

    Provided by American Express

  • White Papers

    Unlock Your Business Potential

    April 14, 2009, 12:00am PDT

    There are new methods of marketing. The new methods aren't about shiny new ads, bigger mail pieces and paying someone thousands of dollars to optimize your website either! The new marketing is...

    Provided by American Express

  • White Papers

    Turn Marketing Into A Game Of Numbers

    April 14, 2009, 12:00am PDT

    One of the most powerful, yet underutilized tools, in marketing is tracking. You can set targets and goals without an ultimate or at least short term destination in mind. If you are going to start...

    Provided by American Express

  • White Papers

    YouTube: An Unlikely Small Biz Marketing Platform

    May 6, 2009, 12:00am PDT

    Online marketing began as an extension of offline marketing campaigns: press releases and brochure-like websites that failed to engage with customers. But the rise of social websites, particularly...

    Provided by American Express

  • White Papers

    How Fly-Fishing Is Like Marketing

    May 15, 2009, 12:00am PDT

    Market to your customers where your customers are. But this rusty marketing adage has more relevance today than ever. Don't wait for your customers to come to you; get out there and meet your...

    Provided by American Express

  • White Papers

    How's Your Online Reputation

    December 15, 2008, 12:00am PST

    Have you searched on your company's name or product on Google, Yahoo! or MSN lately? If not, it's time to do so. In today's business world your online reputation is just as crucial to your success...

    Provided by American Express

  • White Papers

    No Sale For The Marketing Ambivalent

    March 23, 2009, 12:00am PDT

    As prospects clench their sweaty hands tightly around their shrinking budgets, even a whiff of confusion or doubt will kill the sale. OK, perhaps a bit dramatic, but now is the time to sharpen...

    Provided by American Express

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