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American Express

(1636 results)

  • White Papers

    5 Secrets From Social Media Insiders

    August 19, 2009, 12:00am PDT

    Best Buy is a brand that most of us have come to recognize as a leading retailer in the consumer electronics space. Due to internal and external social media endeavors, they've also managed to...

    Provided by American Express

  • White Papers

    Social Media And Your Biz: By Design Or Default

    September 29, 2009, 12:00am PDT

    Think social media is a waste of time? Don't see the benefit of incorporating social media into your marketing strategy? By the design or default, social media is impacting your business whether...

    Provided by American Express

  • White Papers

    Social Media's Impact On SEO

    May 13, 2009, 12:00am PDT

    There are several major levers that can impact how many visitors check out a website. One is social media, which encompasses web tools like Facebook and Twitter that help people share information....

    Provided by American Express

  • White Papers

    Social Media Outsourcing: Pros And Cons

    July 27, 2009, 12:00am PDT

    Essentially, Facebook is ideal for already known brands. Blogging and using Twitter to drive traffic is valuable for small businesses. "Social Media is the most important business innovation since...

    Provided by American Express

  • White Papers

    5 Ways To Use Social Media For Customer Service

    April 8, 2009, 12:00am PDT

    You may be aware of Twitter, the 140 character news and status channel where Twitterers around the world are over-sharing what they're doing. Hopefully you've already set up a business account and...

    Provided by American Express

  • White Papers

    Understanding Vanity URLs And Why They're Important To Your SMB

    July 24, 2009, 12:00am PDT

    The recent hype and online buzz around the release of Facebook vanity URLs has highlighted the importance of claiming usernames on social sites. Yet, the reality is that most people outside the...

    Provided by American Express

  • White Papers

    Using Social Media To Research Venture Capital

    June 2, 2009, 12:00am PDT

    You're a small, bootstrapping business that's seen a little success, or maybe you just came up with a really great idea. Now you're looking to expand your startup and take it to the next level. To...

    Provided by American Express

  • White Papers

    Social Media Ethics: 4 Common Dilemmas

    June 19, 2009, 12:00am PDT

    When you think ethics, images of two-faced politicians and greedy companies cooking the books probably come to mind. In reality, ethics is always a two-sided coin with your reputation and your...

    Provided by American Express

  • White Papers

    What's Your Network Building Philosophy?

    June 19, 2009, 12:00am PDT

    When a give to get thinking pervades your entire business thinking you begin to approach customer relationships by asking "What am I here to give" or "How can I serve" as opposed to "What can I...

    Provided by American Express

  • White Papers

    For Profit, For Good

    August 27, 2009, 12:00am PDT

    Socially-minded venture entrepreneurs want a new kind of company. Choose for-profit, and you are unable to receive grants from foundations looking to fund the very social benefit you are aiming to...

    Provided by American Express

  • White Papers

    This Conversation Is Making Me Dizzy

    July 21, 2008, 12:00am PDT

    The past two years have seen an astonishing range of "Social" sites or sites with a social component enter the picture. So how do you manage to monitor and participate in the conversation about...

    Provided by American Express

  • White Papers

    What CNN Can Teach Entrepreneurs About Social Media

    September 10, 2008, 12:00am PDT

    Every customer wants a positive experience when they pull their wallet out to buy something. This experience goes way beyond a low price. Customers want helpful information, a friendly...

    Provided by American Express

  • White Papers

    Use A Human Sales Approach

    September 22, 2009, 12:00am PDT

    Understanding your customers and skillfully responding to them is a question of emotional and social intelligence, not how many different closing tactics you've memorized or methods you have on...

    Provided by American Express

  • White Papers

    Putting Social Media In Real Life Context For SMBs

    October 7, 2009, 12:00am PDT

    It's hard not to be skeptical about the social media craze, especially if you're a small business that's struggling to find a way to bring business context to platforms like Facebook and Twitter....

    Provided by American Express

  • White Papers

    Features To Use With LinkedIn

    April 29, 2009, 12:00am PDT

    LinkedIn is that social media tool that is popular with professionals and executives. Very popular. LinkedIn may be the dignified, stately, social media resource. That compares to the mob scene at...

    Provided by American Express

  • White Papers

    Connect With Your Colleagues Via Online Social Networking

    April 30, 2009, 12:00am PDT

    Gone are the days of strolling past a co-worker's cubicle and knowing nothing about them but the name on their placard. Sauntering through office parties to hear fleeting details about your peers...

    Provided by American Express

  • White Papers

    5 Ways To Find Business Leaders On Twitter

    June 9, 2009, 12:00am PDT

    Twitter is a powerful resource for networking. Businesses are using the medium to share their thoughts, exchange ideas, and even provide customer service. Your small business should be benefiting...

    Provided by American Express

  • White Papers

    5 Financial Rules For Startups (Hint: Be More Like Mark Cuban)

    September 2, 2009, 12:00am PDT

    Startups have to be willing to say no - no to partnerships and unnecessary product features and the wrong employees. More wasted money and time comes from going in too many directions than from...

    Provided by American Express

  • White Papers

    How To Save Your Startup

    April 3, 2009, 12:00am PDT

    The government won't say so, but we're in the middle of a second Great Depression. That's a tough time to run a cash-constrained small business. But here's the good news: If you can make it...

    Provided by American Express

  • White Papers

    10 Things You Should Know Before You Launch

    June 8, 2009, 12:00am PDT

    Few things in life are more thrilling than starting your own business venture, but we know just how overwhelming launching can be. Many - including many women - put off launching because the task...

    Provided by American Express

  • White Papers

    New York Wants To Lay A Tax Burden On Out-Of-State Small Businesses

    February 15, 2008, 12:00am PST

    New York's tax system - and some in other states as well-is particularly cumbersome for small businesses because of the requirement to collect and remit taxes at the rate in effect in the taxing...

    Provided by American Express

  • White Papers

    Retailers, Your Mission: Snag Those Web Buyers

    July 12, 2009, 12:00am PDT

    Consumer research suggests that more than a third of holiday shoppers will find their purchases influenced by pre-buying online research. Fortunately, the new and improved Google Product Search...

    Provided by American Express

  • White Papers

    Web Retailers Sweeten The Deal To Nudge Sales Higher

    May 12, 2009, 12:00am PDT

    Even if you don't have a strong Web presence it's wise to invest in your online store. In the survey, 54 percent say they search for coupons and discounts online even if they plan to purchase...

    Provided by American Express

  • White Papers

    Creating A Customer Loyalty Strategy Will Benefit Your Future Bottom Line

    July 1, 2009, 12:00am PDT

    Over 90% of small business owners are letting money walk out the door of their business each day. Small businesses work hard to acquire new customers, yet many are missing an untapped source of...

    Provided by American Express

  • White Papers

    Basic Mistakes Retailers Make When Times Are Tough

    August 25, 2009, 12:00am PDT

    The fact is, that when times become tough, the first thing many business owners do is stop marketing, and lay off staff. This most likely means there will be fewer customers coming in and fewer...

    Provided by American Express

  • White Papers

    How To Use Online Video To Establish Credibility

    May 19, 2009, 12:00am PDT

    When you think YouTube, what comes to mind? Cute animal videos? Kids chattering on webcams? Susan Boyle? Although most of these things are entertaining, none of them evoke images of brand...

    Provided by American Express

  • White Papers

    How Brands Should Use Social Media

    July 17, 2009, 12:00am PDT

    Brands must socialize with their customers because "Top-down" advertising isn't going to work. Brand must develop a credible voice along the parameters of engagement, humility, and authenticity....

    Provided by American Express

  • White Papers

    Creating A Values-Based Business

    February 11, 2009, 12:00am PST

    Loans are big business for small business owners. Even applying for a simple credit facility can mean risking a lot. But a well-prepared borrower can negotiate from a position of strength, saving...

    Provided by American Express

  • White Papers

    Free Is At Your Fingertips: Business In A Down Economy

    March 26, 2009, 12:00am PDT

    This paper shows 5 free ways to stay in business in a down economy. You have what it takes. But do you know what it takes? How well do you really know and understand your customers? You cannot...

    Provided by American Express

  • White Papers

    Search Engine Door Slowly Closing On Small Business

    February 6, 2009, 12:00am PST

    It's difficult not to be bombarded these days with the glowing internet trends and statistics...the bottom line is that people (read: potential customers) have and continue to flock to the...

    Provided by American Express

  • White Papers

    When Your Business Gets Trashed Online

    April 7, 2008, 12:00am PDT

    As if running a business wasn't challenging enough, now you have to worry about your business getting trashed at voting websites and in blogs. The most alarming part to business owners is that...

    Provided by American Express

  • White Papers

    Say "Google Me" With Confidence

    June 29, 2009, 12:00am PDT

    What comes up first when someone Google's your name? If you're lucky, perhaps a homepage you've setup, or a link to one of your social networking profiles. But for many people, the answer is a bit...

    Provided by American Express

  • White Papers

    There Must Be A Better Way: The Ultimate Twitter Client

    April 27, 2009, 12:00am PDT

    Imagine if you had to remember the email address of people you wanted to correspond with or hope that they recently sent you a message in order to send them a message. That's what Twitter is like...

    Provided by American Express

  • White Papers

    How To Demo Twitter

    April 19, 2009, 12:00am PDT

    One of the great challenges for anyone who loves Twitter is to show other people why they should love it too. Often it's like explaining something you find funny: "You had to be there." The...

    Provided by American Express

  • White Papers

    How To Turn RSS Into A Powerful Business Intelligence Tool

    May 6, 2009, 12:00am PDT

    RSS, which stands for Really Simple Syndication, has long-suffered from a perception of not actually being all that simple for end-users. The technology, which has been adopted by virtually every...

    Provided by American Express

  • White Papers

    How To Track Your Brand On Your Desktop

    May 7, 2009, 12:00am PDT

    If you're starting to think about monitoring the online reputation of your small business, then you're probably starting to realize that there are a number of free tools to help you sort through...

    Provided by American Express

  • White Papers

    On Your Mark, Get Set, Go Global

    December 15, 2008, 12:00am PST

    Produce the highest quality product or service at the lowest cost and sell that product in every market on the face of the earth. If you do this, you will successfully globalize your company. The...

    Provided by American Express

  • White Papers

    Building Your Strategic Network

    October 20, 2008, 12:00am PDT

    Effective marketing is effective marketing in good times and bad. But it's funny how many more people seem to focus on it when the economic weather turns a little chilly. There are certain core...

    Provided by American Express

  • White Papers

    Factoring Receivables: When It Makes Sense, When Not

    February 14, 2008, 12:00am PST

    Factoring accounts receivables, also known as invoice factoring, is an established way of providing working funds for a business. In its simplest form, factoring is when you sell your invoices (or...

    Provided by American Express

  • White Papers

    Which Industries Are Good For Start-Ups?

    August 13, 2008, 12:00am PDT

    The industry in which you start your company has a large effect on your performance as an entrepreneur. It affects the odds that your business will survive over time, its sales growth, and its...

    Provided by American Express

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