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American Marketing Association
(2 results)-
White Papers
When Do You Want It? Time, Decisions, And Public Policy
June 17, 2006, 12:00am PDT
Most consumer decisions involve trade-offs of costs and benefits over time. For example, a consumer suffering from chronic pain may weigh the nearterm advantages of a Cox-2 inhibitor drug, such as...
Provided by American Marketing Association
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White Papers
How To Attract Customers By Giving Them The Short End Of The Stick
March 7, 2007, 12:00am PST
Firms have long practiced target marketing. They offer special deals to specific groups of customers or tailor their offerings to appeal to specific sets of consumers. Charging different prices or...
Provided by American Marketing Association
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White Papers
How To Attract Customers By Giving Them The Short End Of The Stick
March 7, 2007, 12:00am PST
Firms have long practiced target marketing. They offer special deals to specific groups of customers or tailor their offerings to appeal to specific sets of consumers. Charging different prices or...
Provided by American Marketing Association
-
White Papers
When Do You Want It? Time, Decisions, And Public Policy
June 17, 2006, 12:00am PDT
Most consumer decisions involve trade-offs of costs and benefits over time. For example, a consumer suffering from chronic pain may weigh the nearterm advantages of a Cox-2 inhibitor drug, such as...
Provided by American Marketing Association
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