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Aprimo
(12 results)-
White Papers
Keeping Marketing and Sales on the same page leads to greater success.
May 13, 2010, 12:00am PDT
Aligning sales and marketing is an imperative in today's world of the empowered buyer. There has been much written about aligning around leads...but this is only part of the issue and will lead to...
Provided by Aprimo
-
White Papers
Capturing and engaging today's educated consumers for measurable results.
May 13, 2010, 12:00am PDT
The era of the educated consumer is here, unleashing revolutionary changes on how B2C marketers must interact with audiences. Nowhere is the new balance of dialog, education and selling more...
Provided by Aprimo
-
White Papers
Using Behavior-Based Lead Nurturing Initiatives to Increase Quality
May 13, 2010, 12:00am PDT
Many B2B marketers are challenged to reach buyers at the right time and with the right message during their purchase cycle. Their demand generation efforts produce leads that they need to nurture...
Provided by Aprimo
-
White Papers
Ten Steps to Effective Email Marketing
December 1, 2011, 12:00am PST
There's a revolution going on in marketing today. New technologies continue to emerge. Communication channels are shifting and fragmenting. New social media channels change the rules of marketing...
Provided by Aprimo
-
White Papers
Marketing And Sales: How To Align Teams And Accelerate Time To Revenue
February 21, 2010, 12:00am PST
In today's economic crisis, business-to-business (B2B) company survival depends more than ever on the ability to generate qualified sales leads and effectively turn those leads into purchase...
Provided by Aprimo
-
White Papers
B2B Marketing Automation Is More Than Lead Management: From Concept To Campaign To Cash
October 26, 2010, 12:00am PDT
In short, B2B marketing now has a cycle and a rhythm. It involves planning and budgeting, campaign definition, content and message creation, and then execution to drive leads and revenue. Today's...
Provided by Aprimo
-
White Papers
Automating The Marketing Value Chain: Why It Is Internally Critical To Companies And Externally Essential For Customers
February 4, 2009, 12:00am PST
If you're living it, you know the cruel reality well: the practice of marketing has simply become far too cumbersome. It is not unusual for a company's marketing efforts to require coordination...
Provided by Aprimo
-
White Papers
Five Tips to Better Digital Customer Conversations
December 1, 2011, 12:00am PST
Today's changing marketplace increasingly gives consumers control over their brand relationships, including the terms of engagement. Emboldened and empowered by technology, consumers voice their...
Provided by Aprimo
-
White Papers
Insights to Help Advance Digital Marketing
December 1, 2011, 12:00am PST
The rise of Digital Marketing has forever altered the marketing environment. Being successful takes more than simply duplicating content across a host of digital platforms. Remember, it isn't...
Provided by Aprimo
-
White Papers
Trends and Leaders Driving New Integrated Marketing Strategies
December 1, 2011, 12:00am PST
Marketers who develop an Integrated Marketing Management strategy will deliver a 50% higher ROMI (Return on Marketing Investment) by 2014 than those who do not. While marketers have a wide...
Provided by Aprimo
-
White Papers
B2B Marketers Must Better Prepare For Marketing Automation
December 1, 2011, 12:00am PST
Changing buyer behaviors require business-to-business (B2B) marketers to communicate with prospects and customers in new ways, by delivering content that is personalized to their needs, role,...
Provided by Aprimo
-
White Papers
CMO Guide to Marketing ROI
December 1, 2011, 12:00am PST
Marketers have never had more tools available to integrate data, systems, and processes and better manage marketing performance and profitability. More accessible data and more advanced...
Provided by Aprimo
-
White Papers
CMO Guide to Marketing ROI
December 1, 2011, 12:00am PST
Marketers have never had more tools available to integrate data, systems, and processes and better manage marketing performance and profitability. More accessible data and more advanced...
Provided by Aprimo
-
White Papers
B2B Marketers Must Better Prepare For Marketing Automation
December 1, 2011, 12:00am PST
Changing buyer behaviors require business-to-business (B2B) marketers to communicate with prospects and customers in new ways, by delivering content that is personalized to their needs, role,...
Provided by Aprimo
-
White Papers
Trends and Leaders Driving New Integrated Marketing Strategies
December 1, 2011, 12:00am PST
Marketers who develop an Integrated Marketing Management strategy will deliver a 50% higher ROMI (Return on Marketing Investment) by 2014 than those who do not. While marketers have a wide...
Provided by Aprimo
-
White Papers
Insights to Help Advance Digital Marketing
December 1, 2011, 12:00am PST
The rise of Digital Marketing has forever altered the marketing environment. Being successful takes more than simply duplicating content across a host of digital platforms. Remember, it isn't...
Provided by Aprimo
-
White Papers
Five Tips to Better Digital Customer Conversations
December 1, 2011, 12:00am PST
Today's changing marketplace increasingly gives consumers control over their brand relationships, including the terms of engagement. Emboldened and empowered by technology, consumers voice their...
Provided by Aprimo
-
White Papers
Automating The Marketing Value Chain: Why It Is Internally Critical To Companies And Externally Essential For Customers
February 4, 2009, 12:00am PST
If you're living it, you know the cruel reality well: the practice of marketing has simply become far too cumbersome. It is not unusual for a company's marketing efforts to require coordination...
Provided by Aprimo
-
White Papers
B2B Marketing Automation Is More Than Lead Management: From Concept To Campaign To Cash
October 26, 2010, 12:00am PDT
In short, B2B marketing now has a cycle and a rhythm. It involves planning and budgeting, campaign definition, content and message creation, and then execution to drive leads and revenue. Today's...
Provided by Aprimo
-
White Papers
Marketing And Sales: How To Align Teams And Accelerate Time To Revenue
February 21, 2010, 12:00am PST
In today's economic crisis, business-to-business (B2B) company survival depends more than ever on the ability to generate qualified sales leads and effectively turn those leads into purchase...
Provided by Aprimo
-
White Papers
Ten Steps to Effective Email Marketing
December 1, 2011, 12:00am PST
There's a revolution going on in marketing today. New technologies continue to emerge. Communication channels are shifting and fragmenting. New social media channels change the rules of marketing...
Provided by Aprimo
-
White Papers
Using Behavior-Based Lead Nurturing Initiatives to Increase Quality
May 13, 2010, 12:00am PDT
Many B2B marketers are challenged to reach buyers at the right time and with the right message during their purchase cycle. Their demand generation efforts produce leads that they need to nurture...
Provided by Aprimo
-
White Papers
Capturing and engaging today's educated consumers for measurable results.
May 13, 2010, 12:00am PDT
The era of the educated consumer is here, unleashing revolutionary changes on how B2C marketers must interact with audiences. Nowhere is the new balance of dialog, education and selling more...
Provided by Aprimo
-
White Papers
Keeping Marketing and Sales on the same page leads to greater success.
May 13, 2010, 12:00am PDT
Aligning sales and marketing is an imperative in today's world of the empowered buyer. There has been much written about aligning around leads...but this is only part of the issue and will lead to...
Provided by Aprimo
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