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White Papers
Asset Value Of UK Firms Advertising Expenditures
September 12, 2007, 12:00am PDT
This paper empirically investigates the relationship between advertising expenditures and the market value of firms using a valuation model and a sample of UK firms for the period between 1998 and...
Provided by ATCO Power
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White Papers
Asset Value Of UK Firms Advertising Expenditures
September 12, 2007, 12:00am PDT
This paper empirically investigates the relationship between advertising expenditures and the market value of firms using a valuation model and a sample of UK firms for the period between 1998 and...
Provided by ATCO Power
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