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B2B International
(26 results)-
White Papers
How To Get Information For Next To Nothing
July 6, 2009, 12:00am PDT
There is no point reinventing a wheel and there are many metaphorical wheels available to the market researcher. The expert desk researcher can quickly and inexpensively dig out data from a wide...
Provided by B2B International
-
White Papers
Marketing Strategies In A Recession
August 6, 2009, 12:00am PDT
This white paper takes the form of a synopsis to a Marketing Strategy Survey which was conducted in February 2009, a time when companies around the world were assumed to be feeling the effects of...
Provided by B2B International
-
White Papers
Focus Groups: When, How And Where To Set Up And Run Them
January 1, 2010, 12:00am PST
FOCUS GROUPS have been refined over many years by consumer researchers, who in turn borrowed the tool from the social sciences. They comprise a small number of carefully selected people who, under...
Provided by B2B International
-
White Papers
Using Market Research For Product Development
July 6, 2009, 12:00am PDT
New is one of the strongest words in marketing. "New" invokes the belief that something is moving forward, that it is different, modern or improved. People are attracted to new products like a...
Provided by B2B International
-
White Papers
A Practical Guide To Market Segmentation
July 3, 2009, 12:00am PDT
Every company needs to segment its customers. Customers aren't all the same and they shouldn't be treated as such. Virtually every business to business company has key accounts and these are...
Provided by B2B International
-
White Papers
A Problem Defined Is A Problem Half Solved
May 14, 2010, 12:00am PDT
How do ideas for market research arise? First of all, someone has to know something about the capabilities of market research before they can think of it as a possible solution. Most people know...
Provided by B2B International
-
White Papers
Advertising Among SMEs
May 13, 2010, 12:00am PDT
In this paper the authors draw together 35 years' experience as business to business market researchers and the findings of a recently commissioned study of over 245 small and medium enterprises...
Provided by B2B International
-
White Papers
Branding In Business-To-Business Markets
July 6, 2009, 12:00am PDT
A brand is so named following the distinctive ownership mark left by a scorching hot iron on the rump of cattle. It wasn't long before companies saw the opportunities for using similar kinds of...
Provided by B2B International
-
White Papers
Business-To-Business Market Research In China
July 6, 2009, 12:00am PDT
The Russian market research industry is growing rapidly, driven both by domestic growth and the huge interest in the country by foreign investors. In a country where market research was virtually...
Provided by B2B International
-
White Papers
Business-To-Business Market Research In Russia
July 6, 2009, 12:00am PDT
The Russian market research industry is growing rapidly, driven both by domestic growth and the huge interest in the country by foreign investors. In a country where market research was virtually...
Provided by B2B International
-
White Papers
Entering Chinese Business-To-Business Markets: The Challenges & The Opportunities
October 8, 2010, 12:00am PDT
The opportunities presented by the Chinese market are becoming increasingly difficult for Western businesses to ignore. Despite the global economic crisis, China's economy still managed to achieve...
Provided by B2B International
-
White Papers
Getting People To Switch
May 13, 2010, 12:00am PDT
What does make people switch? What is it that makes someone change their mind or their behavior? These are crucial questions to any marketer and particularly baffling to the business-to-business...
Provided by B2B International
-
White Papers
Identifying The Driving Forces Of Your Business
May 14, 2010, 12:00am PDT
Core competences are the internal capabilities of any company and they may or may not be valued by the outside world. The role of market research is, therefore, to find out what is valued and what...
Provided by B2B International
-
White Papers
Keeping Your Ear To The Ground - Stakeholder Consultation
October 8, 2010, 12:00am PDT
Never before has there been such an emphasis placed on understanding the beliefs, attitudes and behaviors of stakeholders for any business or organization. Word-of-mouth feedback from those who...
Provided by B2B International
-
White Papers
Managing Alliances And Joint Ventures
May 13, 2010, 12:00am PDT
Inevitably this short paper cannot do full justice to the complexity and challenges presented by the collaborative form of organizational development and business management. Hopefully it will...
Provided by B2B International
-
White Papers
Marketing And Selling To Chinese Businesses
July 23, 2007, 12:00am PDT
The question of how to market and sell to companies based in China is one that is debated endlessly by foreign companies seeking to profit from the huge potential of the country. Views expressed...
Provided by B2B International
-
White Papers
Using Online Focus Groups As A Business-To-Business Research Technique
November 18, 2009, 12:00am PST
Reliable market research data depends on numerous factors, not least well-chosen respondents, well-designed questionnaires and good quality interviews. Arguably most importantly of all, the market...
Provided by B2B International
-
White Papers
Scoping Out Alliances And Joint Ventures
May 14, 2010, 12:00am PDT
This paper is the first of two white papers that are concerned with the development of a company by means of operational and strategic alliances. As business generally becomes more globalised, the...
Provided by B2B International
-
White Papers
The Growth Debate - China & India
May 14, 2009, 12:00am PDT
China and India are booming. Superficially it is easy to be impressed. It is noted that annual growth rates in Gross Domestic Product (GDP) have been sustained over the past few years at 8-10 per...
Provided by B2B International
-
White Papers
To What Extent Is The UK Market Research Industry A World Leader?
May 14, 2010, 12:00am PDT
Anyone who has lived in the UK will quickly realize that market research - the exploration, analysis and interpretation of the views of people and businesses - is an integral part of everyday...
Provided by B2B International
-
White Papers
What Is Globalization?
July 7, 2009, 12:00am PDT
Globalization can never be about selling in each region of the world. It is why the global company will be distinguished by its capabilities not simply by the number of markets it serves or the...
Provided by B2B International
-
White Papers
Why Is Business-To-Business Marketing Special?
July 6, 2009, 12:00am PDT
Around the time of B2B International's inception in the 1990s, a key challenge the authors faced was explaining to potential customers that their skills as business-to-business market researchers...
Provided by B2B International
-
White Papers
Making Your Ads Work Harder
January 1, 2011, 12:00am PST
Research need not be confined to pre and post advertising Studies. It can identify the best sales platforms for the ads and visuals are likely to be most effective. Such research is especially...
Provided by B2B International
-
White Papers
The When And How Of Using Distributors
January 1, 2011, 12:00am PST
Over the last few years the authors have carried out a number of surveys to examine the effectiveness of distributors in industrial marketing. There is no doubt that there are many unhappy...
Provided by B2B International
-
White Papers
Market Segmentation in B2B Markets
August 2, 2006, 12:00am PDT
Business-to-business markets are characterised in a number of ways that makes them very different to their consumer cousins. The number of customers supplied by a chemical company is likely to...
Provided by B2B International
-
White Papers
Making Effective Business Decisions: Measuring & Maximising the Return on Investment of Market Research
January 27, 2009, 12:00am PST
All commercial organisations exist to make a Return On their Investment (ROI). Organisations that are not commercial, such as government departments and charities, still have to justify their...
Provided by B2B International
-
White Papers
The When And How Of Using Distributors
January 1, 2011, 12:00am PST
Over the last few years the authors have carried out a number of surveys to examine the effectiveness of distributors in industrial marketing. There is no doubt that there are many unhappy...
Provided by B2B International
-
White Papers
Making Your Ads Work Harder
January 1, 2011, 12:00am PST
Research need not be confined to pre and post advertising Studies. It can identify the best sales platforms for the ads and visuals are likely to be most effective. Such research is especially...
Provided by B2B International
-
White Papers
Why Is Business-To-Business Marketing Special?
July 6, 2009, 12:00am PDT
Around the time of B2B International's inception in the 1990s, a key challenge the authors faced was explaining to potential customers that their skills as business-to-business market researchers...
Provided by B2B International
-
White Papers
What Is Globalization?
July 7, 2009, 12:00am PDT
Globalization can never be about selling in each region of the world. It is why the global company will be distinguished by its capabilities not simply by the number of markets it serves or the...
Provided by B2B International
-
White Papers
To What Extent Is The UK Market Research Industry A World Leader?
May 14, 2010, 12:00am PDT
Anyone who has lived in the UK will quickly realize that market research - the exploration, analysis and interpretation of the views of people and businesses - is an integral part of everyday...
Provided by B2B International
-
White Papers
The Growth Debate - China & India
May 14, 2009, 12:00am PDT
China and India are booming. Superficially it is easy to be impressed. It is noted that annual growth rates in Gross Domestic Product (GDP) have been sustained over the past few years at 8-10 per...
Provided by B2B International
-
White Papers
Scoping Out Alliances And Joint Ventures
May 14, 2010, 12:00am PDT
This paper is the first of two white papers that are concerned with the development of a company by means of operational and strategic alliances. As business generally becomes more globalised, the...
Provided by B2B International
-
White Papers
Using Online Focus Groups As A Business-To-Business Research Technique
November 18, 2009, 12:00am PST
Reliable market research data depends on numerous factors, not least well-chosen respondents, well-designed questionnaires and good quality interviews. Arguably most importantly of all, the market...
Provided by B2B International
-
White Papers
Marketing And Selling To Chinese Businesses
July 23, 2007, 12:00am PDT
The question of how to market and sell to companies based in China is one that is debated endlessly by foreign companies seeking to profit from the huge potential of the country. Views expressed...
Provided by B2B International
-
White Papers
Managing Alliances And Joint Ventures
May 13, 2010, 12:00am PDT
Inevitably this short paper cannot do full justice to the complexity and challenges presented by the collaborative form of organizational development and business management. Hopefully it will...
Provided by B2B International
-
White Papers
Keeping Your Ear To The Ground - Stakeholder Consultation
October 8, 2010, 12:00am PDT
Never before has there been such an emphasis placed on understanding the beliefs, attitudes and behaviors of stakeholders for any business or organization. Word-of-mouth feedback from those who...
Provided by B2B International
-
White Papers
Identifying The Driving Forces Of Your Business
May 14, 2010, 12:00am PDT
Core competences are the internal capabilities of any company and they may or may not be valued by the outside world. The role of market research is, therefore, to find out what is valued and what...
Provided by B2B International
-
White Papers
Getting People To Switch
May 13, 2010, 12:00am PDT
What does make people switch? What is it that makes someone change their mind or their behavior? These are crucial questions to any marketer and particularly baffling to the business-to-business...
Provided by B2B International
-
White Papers
Entering Chinese Business-To-Business Markets: The Challenges & The Opportunities
October 8, 2010, 12:00am PDT
The opportunities presented by the Chinese market are becoming increasingly difficult for Western businesses to ignore. Despite the global economic crisis, China's economy still managed to achieve...
Provided by B2B International
-
White Papers
Business-To-Business Market Research In Russia
July 6, 2009, 12:00am PDT
The Russian market research industry is growing rapidly, driven both by domestic growth and the huge interest in the country by foreign investors. In a country where market research was virtually...
Provided by B2B International
-
White Papers
Business-To-Business Market Research In China
July 6, 2009, 12:00am PDT
The Russian market research industry is growing rapidly, driven both by domestic growth and the huge interest in the country by foreign investors. In a country where market research was virtually...
Provided by B2B International
-
White Papers
Branding In Business-To-Business Markets
July 6, 2009, 12:00am PDT
A brand is so named following the distinctive ownership mark left by a scorching hot iron on the rump of cattle. It wasn't long before companies saw the opportunities for using similar kinds of...
Provided by B2B International
-
White Papers
Advertising Among SMEs
May 13, 2010, 12:00am PDT
In this paper the authors draw together 35 years' experience as business to business market researchers and the findings of a recently commissioned study of over 245 small and medium enterprises...
Provided by B2B International
-
White Papers
A Problem Defined Is A Problem Half Solved
May 14, 2010, 12:00am PDT
How do ideas for market research arise? First of all, someone has to know something about the capabilities of market research before they can think of it as a possible solution. Most people know...
Provided by B2B International
-
White Papers
A Practical Guide To Market Segmentation
July 3, 2009, 12:00am PDT
Every company needs to segment its customers. Customers aren't all the same and they shouldn't be treated as such. Virtually every business to business company has key accounts and these are...
Provided by B2B International
-
White Papers
Using Market Research For Product Development
July 6, 2009, 12:00am PDT
New is one of the strongest words in marketing. "New" invokes the belief that something is moving forward, that it is different, modern or improved. People are attracted to new products like a...
Provided by B2B International
-
White Papers
Focus Groups: When, How And Where To Set Up And Run Them
January 1, 2010, 12:00am PST
FOCUS GROUPS have been refined over many years by consumer researchers, who in turn borrowed the tool from the social sciences. They comprise a small number of carefully selected people who, under...
Provided by B2B International
-
White Papers
Marketing Strategies In A Recession
August 6, 2009, 12:00am PDT
This white paper takes the form of a synopsis to a Marketing Strategy Survey which was conducted in February 2009, a time when companies around the world were assumed to be feeling the effects of...
Provided by B2B International
-
White Papers
How To Get Information For Next To Nothing
July 6, 2009, 12:00am PDT
There is no point reinventing a wheel and there are many metaphorical wheels available to the market researcher. The expert desk researcher can quickly and inexpensively dig out data from a wide...
Provided by B2B International
-
White Papers
Making Effective Business Decisions: Measuring & Maximising the Return on Investment of Market Research
January 27, 2009, 12:00am PST
All commercial organisations exist to make a Return On their Investment (ROI). Organisations that are not commercial, such as government departments and charities, still have to justify their...
Provided by B2B International
-
White Papers
Market Segmentation in B2B Markets
August 2, 2006, 12:00am PDT
Business-to-business markets are characterised in a number of ways that makes them very different to their consumer cousins. The number of customers supplied by a chemical company is likely to...
Provided by B2B International
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