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brandchannel
(12 results)-
White Papers
Agency Management System: Integrated Operations & Planning Solution For Marketing-Creative Agency
July 20, 2009, 12:00am PDT
Marketing Resource Management (MRM) is a process of end to end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and...
Provided by brandchannel
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White Papers
Social Branding: The Power Of The Social Media Space
January 1, 2010, 12:00am PST
There are currently over 450 social media platforms and the list is growing. With such a rapidly expanding market, brands must consider how they fit into the social media sphere. Most will...
Provided by brandchannel
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White Papers
The Eight Secrets Of Successful Internet Marketing
January 1, 2010, 12:00am PST
A report released by the Internet Advertising Bureau made it very clear that Internet advertising has arrived. Online revenues topped $5 billion in the Q3 of 2007 and are expected to exceed $6...
Provided by brandchannel
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White Papers
The Ultimate Marketing Alliance: How A Unique Union Of Market Leaders Cut Market Research Costs In The Shadow Of The Recession
March 11, 2010, 12:00am PST
The focus of marketing is often to attract new customers but equal focus must be put on past and present customers, in order to win acceptance of a line extension or understanding why a former...
Provided by brandchannel
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White Papers
Consumer Cohesion: An Approach To Cushioning Expensive Brands
January 1, 2010, 12:00am PST
The Brand, as modern day marketing would define, is a sum set of all the human values and emotions the target consumer associates with a product. This definition, of course, is based on the...
Provided by brandchannel
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White Papers
Luxury Marketing: India's Automobile Sector
September 26, 2008, 12:00am PDT
With the world luxury capitals of Paris, Milan and New York all ready to embrace our dear Mumbai into the same category of cities, we are poised at a position where everyone is waiting for India....
Provided by brandchannel
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White Papers
Fundamentals Of Mobile And Mobile Marketing
April 28, 2008, 12:00am PDT
This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the...
Provided by brandchannel
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White Papers
Social Media Without A Parachute
June 1, 2010, 12:00am PDT
While 78% percent of the respondents said they are using social media, only 41% of them said they have a strategic plan in place for their social media usage, leaving close to 60% without a game...
Provided by brandchannel
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White Papers
Forget Social Media: Think Social Profitability
January 1, 2010, 12:00am PST
We should not be surprised that the marketing department has assumed control over social media. After all, for more than a decade, the corporate world has considered and used the Internet as an...
Provided by brandchannel
-
White Papers
Brand Compliance Essential to Protect Your Company's Emotional Connection to Customers
September 25, 2006, 12:00am PDT
The essence of marketing is twofold: finding something about one's company or its products that is distinct and advantageous over the person's competitors; and exploiting those advantages through...
Provided by brandchannel
-
White Papers
Tapping the Gray Market
September 25, 2006, 12:00am PDT
Many of the products and services including marketing and advertising campaigns in the recent decades have been aimed at young households and consumers. Understandably, the elderly in the previous...
Provided by brandchannel
-
White Papers
Lessons Learned From Global Brands
September 25, 2006, 12:00am PDT
The annual Best Global Brands ranking of brand value generates great interest and debate. A recurring question is whether being global affords a brand more benefits than being a geographically...
Provided by brandchannel
-
White Papers
Forget Social Media: Think Social Profitability
January 1, 2010, 12:00am PST
We should not be surprised that the marketing department has assumed control over social media. After all, for more than a decade, the corporate world has considered and used the Internet as an...
Provided by brandchannel
-
White Papers
Social Media Without A Parachute
June 1, 2010, 12:00am PDT
While 78% percent of the respondents said they are using social media, only 41% of them said they have a strategic plan in place for their social media usage, leaving close to 60% without a game...
Provided by brandchannel
-
White Papers
Fundamentals Of Mobile And Mobile Marketing
April 28, 2008, 12:00am PDT
This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the...
Provided by brandchannel
-
White Papers
Luxury Marketing: India's Automobile Sector
September 26, 2008, 12:00am PDT
With the world luxury capitals of Paris, Milan and New York all ready to embrace our dear Mumbai into the same category of cities, we are poised at a position where everyone is waiting for India....
Provided by brandchannel
-
White Papers
Consumer Cohesion: An Approach To Cushioning Expensive Brands
January 1, 2010, 12:00am PST
The Brand, as modern day marketing would define, is a sum set of all the human values and emotions the target consumer associates with a product. This definition, of course, is based on the...
Provided by brandchannel
-
White Papers
The Ultimate Marketing Alliance: How A Unique Union Of Market Leaders Cut Market Research Costs In The Shadow Of The Recession
March 11, 2010, 12:00am PST
The focus of marketing is often to attract new customers but equal focus must be put on past and present customers, in order to win acceptance of a line extension or understanding why a former...
Provided by brandchannel
-
White Papers
The Eight Secrets Of Successful Internet Marketing
January 1, 2010, 12:00am PST
A report released by the Internet Advertising Bureau made it very clear that Internet advertising has arrived. Online revenues topped $5 billion in the Q3 of 2007 and are expected to exceed $6...
Provided by brandchannel
-
White Papers
Social Branding: The Power Of The Social Media Space
January 1, 2010, 12:00am PST
There are currently over 450 social media platforms and the list is growing. With such a rapidly expanding market, brands must consider how they fit into the social media sphere. Most will...
Provided by brandchannel
-
White Papers
Agency Management System: Integrated Operations & Planning Solution For Marketing-Creative Agency
July 20, 2009, 12:00am PDT
Marketing Resource Management (MRM) is a process of end to end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and...
Provided by brandchannel
-
White Papers
Lessons Learned From Global Brands
September 25, 2006, 12:00am PDT
The annual Best Global Brands ranking of brand value generates great interest and debate. A recurring question is whether being global affords a brand more benefits than being a geographically...
Provided by brandchannel
-
White Papers
Tapping the Gray Market
September 25, 2006, 12:00am PDT
Many of the products and services including marketing and advertising campaigns in the recent decades have been aimed at young households and consumers. Understandably, the elderly in the previous...
Provided by brandchannel
-
White Papers
Brand Compliance Essential to Protect Your Company's Emotional Connection to Customers
September 25, 2006, 12:00am PDT
The essence of marketing is twofold: finding something about one's company or its products that is distinct and advantageous over the person's competitors; and exploiting those advantages through...
Provided by brandchannel
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