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Decision Analyst
(35 results)-
White Papers
Market Segmentation
February 5, 2010, 12:00am PST
When the term "Market segmentation" is used, most of us immediately think of psychographics, lifestyles, values, behaviors, and multivariate cluster analysis routines. Market segmentation is a...
Provided by Decision Analyst
-
White Papers
Ten Key Societal Trends For Market Researchers: Domestic And Global
October 9, 2009, 12:00am PDT
The one thing that marketers cherish the most is a fleeting glimpse of the future. That glimpse would make the challenge of planning strategies, of devising the appropriate marketing mix elements,...
Provided by Decision Analyst
-
White Papers
Marketing Optimization
August 6, 2009, 12:00am PDT
Marketing is tricky business and a dangerous career. It's almost impossible to measure the effects of advertising, packaging, distribution channels, media expenditures, sales organization, etc.,...
Provided by Decision Analyst
-
White Papers
Positioning
September 21, 2007, 12:00am PDT
The correct positioning of a brand is basic and fundamental to its success; an incorrect or suboptimal positioning can doom a brand to underperformance or failure. The positioning possibilities...
Provided by Decision Analyst
-
White Papers
Choice Model Calibration
December 6, 2008, 12:00am PST
In the early 1990s, applications of the joint revealed preference and stated preference (RPSP) model was investigated by Ben-Akiva and Morikawa (1990) and Adamowicz, Louviere, and Williams (1994),...
Provided by Decision Analyst
-
White Papers
Six Marketing Silver Bullets
May 28, 2009, 12:00am PDT
The recent Financial Panic is an old-fashioned financial panic that struck the U.S. economy and has since spread to E.U. economies, Asian economies, etc. This is the largest economic panic to hit...
Provided by Decision Analyst
-
White Papers
Competitive Best Practices: Win-Loss Evaluation Research
June 11, 2007, 12:00am PDT
Successful Win-Loss research programs are built around a well-tailored research tool that collects crucial information from decision makers and influencers who are involved in the sales decision...
Provided by Decision Analyst
-
White Papers
Bullet Holes In Bombers Operations Research And Management Science Applied To Marketing
January 15, 2010, 12:00am PST
The great challenge facing marketing executives at all levels is how to make better decisions (i.e., decisions that maximize the long-term returns on marketing investments). Rarely are these major...
Provided by Decision Analyst
-
White Papers
Improving Customer Satisfaction And Loyalty With Time-Series Cross-Sectional Models
July 18, 2007, 12:00am PDT
Customer satisfaction and loyalty surveys typically track brand perceptions both overall and with respect to specific performance areas. For example, a survey might ask customers to rate brands...
Provided by Decision Analyst
-
White Papers
Global Segmentation - Dealing With Cross-Cultural Differences In Survey Rating Scale Usage
September 14, 2007, 12:00am PDT
Fourth-generation (4G) technologies are bringing high-speed broadband devices and services to the wireless world. This in-depth discussion by Accenture specialists explores the six major...
Provided by Decision Analyst
-
White Papers
Comparison Of Segmentation Approaches
April 27, 2009, 12:00am PDT
You've attended the alignment meeting with all key stakeholders during which business and research objectives have been thoroughly discussed. All have agreed that segmentation is the appropriate...
Provided by Decision Analyst
-
White Papers
Enhancing The Open Model Through The Use Of Community
August 13, 2009, 12:00am PDT
Often firms are unsure of where to start when it comes to creating an open innovation community, particularly when it comes to determining the amount of time and resources to invest. However,...
Provided by Decision Analyst
-
White Papers
Moving Tracking Research From Telephone To Internet Data Collection: To Compare Or Not To Compare?
June 15, 2007, 12:00am PDT
With the rapid spread of Internet usage throughout the late 1990s and into the 21st century, and the increased difficulty and cost of conducting research via telephone, many companies have begun...
Provided by Decision Analyst
-
White Papers
Research Defanged
August 10, 2009, 12:00am PDT
Over the past decade or so, many large corporations in the U.S. have renamed and repositioned their research functions. What used to be called the marketing research" department is now often...
Provided by Decision Analyst
-
White Papers
Creating And Measuring The WOM-Worthiness Of New Products: A Case Study
August 29, 2007, 12:00am PDT
Most Word-Of-Mouth (WOM) marketers would agree that having a great product is a major key to the success of a word-of-mouth campaign. However, coming up with and developing great product ideas...
Provided by Decision Analyst
-
White Papers
The Basics Of Packaging Research
November 29, 2007, 12:00am PST
The market is changing, and the time has come to redesign the package of that old established brand. This will revitalize the brand, the marketing manager supposes. Or, a new product with great...
Provided by Decision Analyst
-
White Papers
Advertising Effectiveness
August 28, 2007, 12:00am PDT
The advertising industry, as a whole, has the poorest quality-assurance systems and turns out the most inconsistent product (their ads and commercials) of any industry in the world. This might...
Provided by Decision Analyst
-
White Papers
Modeling Customer Service Segments In The Utilities Industry
June 29, 2009, 12:00am PDT
The utilities industry has seen a great deal of consolidation, restructuring, and deregulation of late. Any one of these events has the possibility of negatively affecting the level and quality of...
Provided by Decision Analyst
-
White Papers
Optimizing Messaging & Positioning With Choice Modeling
January 6, 2009, 12:00am PST
Messaging and positioning choice modeling is recommended when the primary research objective is to obtain information that would allow a company to develop the most effective communications...
Provided by Decision Analyst
-
White Papers
New Products For Tough Times
March 11, 2009, 12:00am PDT
Every change in the marketplace, every upheaval in the economy, every shift in technology, and every change in consumer attitudes and outlook creates opportunities for successful new products....
Provided by Decision Analyst
-
White Papers
New Statistical Tools For Key Driver Analysis
July 24, 2007, 12:00am PDT
Key driver analysis is used by businesses to understand which brand, product or service components or attributes have the greatest influence on the customer's purchase decision or a physician's...
Provided by Decision Analyst
-
White Papers
Motivational Research
October 1, 2007, 12:00am PDT
Motivational research is a type of marketing research that attempts to explain why consumers behave as they do. Motivational research seeks to discover and comprehend what consumers do not fully...
Provided by Decision Analyst
-
White Papers
Multidimensional Segmentation
January 14, 2011, 12:00am PST
Market segmentation is widely accepted as the foundation for the development of marketing strategy. Segmentation analyses can help identify optimal target markets and can help guide the...
Provided by Decision Analyst
-
White Papers
Concept Testing (And The 'Uniqueness' Paradox)
September 28, 2010, 12:00am PDT
A well-designed, new product concept testing system, overseen by experienced and knowledgeable researchers, can vastly improve a company's ability to develop successful new products or services....
Provided by Decision Analyst
-
White Papers
Brave New World
December 1, 2010, 12:00am PST
The strategic implications of the Internet are far reaching - for global commerce, for global marketing, and for global marketing research in this era. The full direction, scope, and impact of the...
Provided by Decision Analyst
-
White Papers
Realism In Research: Innovative Use Of 3D Animation For Qualitative & Quantitative Research Methodologies
July 27, 2010, 12:00am PDT
To a very large degree, people experience and interact with their surroundings from a visual perspective. An often-cited advantage of mail- and Internet-based surveys over telephone surveys is the...
Provided by Decision Analyst
-
White Papers
A New Debate
December 10, 2010, 12:00am PST
Few people outside of researchers have noticed - or cared - about evolving preferences in data collection platforms, from mail to telephone to the Internet. But in marketing research circles, the...
Provided by Decision Analyst
-
White Papers
Mock Juries
December 2, 2010, 12:00am PST
The term "Mock jury" refers to a type of group research that allows lawyers to evaluate the potential reactions of jurors to their evidence and arguments before a case goes to trial. Typically, a...
Provided by Decision Analyst
-
White Papers
Financial Service Consumption Habits Of American Consumers
October 11, 2010, 12:00am PDT
Fifty years ago banks were tightly regulated and highly predictable. The Bank Holding Company Act of 1956 was federal legislation enacted to keep banks engaged in the business of banking, not in...
Provided by Decision Analyst
-
White Papers
Measuring Animal Spirits: Economic Indices And The Future
October 5, 2010, 12:00am PDT
Economists have long theorized about the role consumer expectations play in creating the economic future. During the Great Depression, John Maynard Keynes attributed the business cycle to...
Provided by Decision Analyst
-
White Papers
It's Not Always Your Fault? Measuring The Impact Of Economic Factors On Consumer Satisfaction And Pricing Perceptions
December 8, 2010, 12:00am PST
A steady drumbeat of negative news - gas prices are going up, interest rates are higher, and everyone needs to save for retirement because Social Security won't be there - puts consumers in a foul...
Provided by Decision Analyst
-
White Papers
Survival Of The Fittest
November 19, 2010, 12:00am PST
Everywhere business leaders turn, they find nice-sounding, easy-to-swallow, seemingly plausible solutions to their problems. The academics, the management consulting firms, and the business-book...
Provided by Decision Analyst
-
White Papers
The Painfully Slow Emergence Of Green Energy
November 19, 2010, 12:00am PST
Green, or renewable, energy sources - biothermal, solar, wind, and others - are emerging, but too slowly to, as yet, make a noticeable impact on U.S. energy use. And therein lies a major problem...
Provided by Decision Analyst
-
White Papers
Texas Electric Deregulation Entering With A Bang Or A Whimper?
November 19, 2010, 12:00am PST
Electricity deregulation has begun in Texas, not with a bang but a whimper. Despite aggressive promotional campaigns, the average Texas consumer still isn't convinced there is much value in...
Provided by Decision Analyst
-
White Papers
Getting Sales & Warehousing On The Same Page
January 1, 2011, 12:00am PST
The sales and marketing team works hard to build your customer base, but retaining those customers depends heavily on the efficiency and accuracy of your warehousing and shipping practices....
Provided by Decision Analyst
-
White Papers
Getting Sales & Warehousing On The Same Page
January 1, 2011, 12:00am PST
The sales and marketing team works hard to build your customer base, but retaining those customers depends heavily on the efficiency and accuracy of your warehousing and shipping practices....
Provided by Decision Analyst
-
White Papers
Texas Electric Deregulation Entering With A Bang Or A Whimper?
November 19, 2010, 12:00am PST
Electricity deregulation has begun in Texas, not with a bang but a whimper. Despite aggressive promotional campaigns, the average Texas consumer still isn't convinced there is much value in...
Provided by Decision Analyst
-
White Papers
The Painfully Slow Emergence Of Green Energy
November 19, 2010, 12:00am PST
Green, or renewable, energy sources - biothermal, solar, wind, and others - are emerging, but too slowly to, as yet, make a noticeable impact on U.S. energy use. And therein lies a major problem...
Provided by Decision Analyst
-
White Papers
Survival Of The Fittest
November 19, 2010, 12:00am PST
Everywhere business leaders turn, they find nice-sounding, easy-to-swallow, seemingly plausible solutions to their problems. The academics, the management consulting firms, and the business-book...
Provided by Decision Analyst
-
White Papers
It's Not Always Your Fault? Measuring The Impact Of Economic Factors On Consumer Satisfaction And Pricing Perceptions
December 8, 2010, 12:00am PST
A steady drumbeat of negative news - gas prices are going up, interest rates are higher, and everyone needs to save for retirement because Social Security won't be there - puts consumers in a foul...
Provided by Decision Analyst
-
White Papers
Measuring Animal Spirits: Economic Indices And The Future
October 5, 2010, 12:00am PDT
Economists have long theorized about the role consumer expectations play in creating the economic future. During the Great Depression, John Maynard Keynes attributed the business cycle to...
Provided by Decision Analyst
-
White Papers
Financial Service Consumption Habits Of American Consumers
October 11, 2010, 12:00am PDT
Fifty years ago banks were tightly regulated and highly predictable. The Bank Holding Company Act of 1956 was federal legislation enacted to keep banks engaged in the business of banking, not in...
Provided by Decision Analyst
-
White Papers
Mock Juries
December 2, 2010, 12:00am PST
The term "Mock jury" refers to a type of group research that allows lawyers to evaluate the potential reactions of jurors to their evidence and arguments before a case goes to trial. Typically, a...
Provided by Decision Analyst
-
White Papers
A New Debate
December 10, 2010, 12:00am PST
Few people outside of researchers have noticed - or cared - about evolving preferences in data collection platforms, from mail to telephone to the Internet. But in marketing research circles, the...
Provided by Decision Analyst
-
White Papers
Realism In Research: Innovative Use Of 3D Animation For Qualitative & Quantitative Research Methodologies
July 27, 2010, 12:00am PDT
To a very large degree, people experience and interact with their surroundings from a visual perspective. An often-cited advantage of mail- and Internet-based surveys over telephone surveys is the...
Provided by Decision Analyst
-
White Papers
Brave New World
December 1, 2010, 12:00am PST
The strategic implications of the Internet are far reaching - for global commerce, for global marketing, and for global marketing research in this era. The full direction, scope, and impact of the...
Provided by Decision Analyst
-
White Papers
Concept Testing (And The 'Uniqueness' Paradox)
September 28, 2010, 12:00am PDT
A well-designed, new product concept testing system, overseen by experienced and knowledgeable researchers, can vastly improve a company's ability to develop successful new products or services....
Provided by Decision Analyst
-
White Papers
Multidimensional Segmentation
January 14, 2011, 12:00am PST
Market segmentation is widely accepted as the foundation for the development of marketing strategy. Segmentation analyses can help identify optimal target markets and can help guide the...
Provided by Decision Analyst
-
White Papers
Motivational Research
October 1, 2007, 12:00am PDT
Motivational research is a type of marketing research that attempts to explain why consumers behave as they do. Motivational research seeks to discover and comprehend what consumers do not fully...
Provided by Decision Analyst
-
White Papers
New Statistical Tools For Key Driver Analysis
July 24, 2007, 12:00am PDT
Key driver analysis is used by businesses to understand which brand, product or service components or attributes have the greatest influence on the customer's purchase decision or a physician's...
Provided by Decision Analyst
-
White Papers
New Products For Tough Times
March 11, 2009, 12:00am PDT
Every change in the marketplace, every upheaval in the economy, every shift in technology, and every change in consumer attitudes and outlook creates opportunities for successful new products....
Provided by Decision Analyst
-
White Papers
Optimizing Messaging & Positioning With Choice Modeling
January 6, 2009, 12:00am PST
Messaging and positioning choice modeling is recommended when the primary research objective is to obtain information that would allow a company to develop the most effective communications...
Provided by Decision Analyst
-
White Papers
Modeling Customer Service Segments In The Utilities Industry
June 29, 2009, 12:00am PDT
The utilities industry has seen a great deal of consolidation, restructuring, and deregulation of late. Any one of these events has the possibility of negatively affecting the level and quality of...
Provided by Decision Analyst
-
White Papers
Advertising Effectiveness
August 28, 2007, 12:00am PDT
The advertising industry, as a whole, has the poorest quality-assurance systems and turns out the most inconsistent product (their ads and commercials) of any industry in the world. This might...
Provided by Decision Analyst
-
White Papers
The Basics Of Packaging Research
November 29, 2007, 12:00am PST
The market is changing, and the time has come to redesign the package of that old established brand. This will revitalize the brand, the marketing manager supposes. Or, a new product with great...
Provided by Decision Analyst
-
White Papers
Creating And Measuring The WOM-Worthiness Of New Products: A Case Study
August 29, 2007, 12:00am PDT
Most Word-Of-Mouth (WOM) marketers would agree that having a great product is a major key to the success of a word-of-mouth campaign. However, coming up with and developing great product ideas...
Provided by Decision Analyst
-
White Papers
Research Defanged
August 10, 2009, 12:00am PDT
Over the past decade or so, many large corporations in the U.S. have renamed and repositioned their research functions. What used to be called the marketing research" department is now often...
Provided by Decision Analyst
-
White Papers
Moving Tracking Research From Telephone To Internet Data Collection: To Compare Or Not To Compare?
June 15, 2007, 12:00am PDT
With the rapid spread of Internet usage throughout the late 1990s and into the 21st century, and the increased difficulty and cost of conducting research via telephone, many companies have begun...
Provided by Decision Analyst
-
White Papers
Enhancing The Open Model Through The Use Of Community
August 13, 2009, 12:00am PDT
Often firms are unsure of where to start when it comes to creating an open innovation community, particularly when it comes to determining the amount of time and resources to invest. However,...
Provided by Decision Analyst
-
White Papers
Comparison Of Segmentation Approaches
April 27, 2009, 12:00am PDT
You've attended the alignment meeting with all key stakeholders during which business and research objectives have been thoroughly discussed. All have agreed that segmentation is the appropriate...
Provided by Decision Analyst
-
White Papers
Global Segmentation - Dealing With Cross-Cultural Differences In Survey Rating Scale Usage
September 14, 2007, 12:00am PDT
Fourth-generation (4G) technologies are bringing high-speed broadband devices and services to the wireless world. This in-depth discussion by Accenture specialists explores the six major...
Provided by Decision Analyst
-
White Papers
Improving Customer Satisfaction And Loyalty With Time-Series Cross-Sectional Models
July 18, 2007, 12:00am PDT
Customer satisfaction and loyalty surveys typically track brand perceptions both overall and with respect to specific performance areas. For example, a survey might ask customers to rate brands...
Provided by Decision Analyst
-
White Papers
Market Segmentation
February 5, 2010, 12:00am PST
When the term "Market segmentation" is used, most of us immediately think of psychographics, lifestyles, values, behaviors, and multivariate cluster analysis routines. Market segmentation is a...
Provided by Decision Analyst
-
White Papers
Bullet Holes In Bombers Operations Research And Management Science Applied To Marketing
January 15, 2010, 12:00am PST
The great challenge facing marketing executives at all levels is how to make better decisions (i.e., decisions that maximize the long-term returns on marketing investments). Rarely are these major...
Provided by Decision Analyst
-
White Papers
Competitive Best Practices: Win-Loss Evaluation Research
June 11, 2007, 12:00am PDT
Successful Win-Loss research programs are built around a well-tailored research tool that collects crucial information from decision makers and influencers who are involved in the sales decision...
Provided by Decision Analyst
-
White Papers
Six Marketing Silver Bullets
May 28, 2009, 12:00am PDT
The recent Financial Panic is an old-fashioned financial panic that struck the U.S. economy and has since spread to E.U. economies, Asian economies, etc. This is the largest economic panic to hit...
Provided by Decision Analyst
-
White Papers
Choice Model Calibration
December 6, 2008, 12:00am PST
In the early 1990s, applications of the joint revealed preference and stated preference (RPSP) model was investigated by Ben-Akiva and Morikawa (1990) and Adamowicz, Louviere, and Williams (1994),...
Provided by Decision Analyst
-
White Papers
Positioning
September 21, 2007, 12:00am PDT
The correct positioning of a brand is basic and fundamental to its success; an incorrect or suboptimal positioning can doom a brand to underperformance or failure. The positioning possibilities...
Provided by Decision Analyst
-
White Papers
Marketing Optimization
August 6, 2009, 12:00am PDT
Marketing is tricky business and a dangerous career. It's almost impossible to measure the effects of advertising, packaging, distribution channels, media expenditures, sales organization, etc.,...
Provided by Decision Analyst
-
White Papers
Ten Key Societal Trends For Market Researchers: Domestic And Global
October 9, 2009, 12:00am PDT
The one thing that marketers cherish the most is a fleeting glimpse of the future. That glimpse would make the challenge of planning strategies, of devising the appropriate marketing mix elements,...
Provided by Decision Analyst
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