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DTI
(8 results)-
White Papers
Optimizing eCommerce Websites
May 15, 2008, 12:00am PDT
The research shows that the highest performing site pages match exactly the motivation of a visitor, and that on retail websites most visitors fall into one of two categories. 1) Hunters. They...
Provided by DTI
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White Papers
No Unsupervised Thinking
November 16, 2009, 12:00am PST
You likely invest significant resources driving prospects to your site, from advertising to search-engine optimization. But if this traffic is exposed to your site and doesn't find it compelling,...
Provided by DTI
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White Papers
Optimize Your Email In Three Steps
January 15, 2010, 12:00am PST
It is far less expensive to retain a current customer than to find and acquire a new one. So before companies drain their marketing budget in a hunt for the ever-elusive net new customer, they are...
Provided by DTI
-
White Papers
Ecommerce Optimization
October 6, 2009, 12:00am PDT
Just as shoppers often wait until the last minute to finish their holiday shopping, online retailers often find themselves behind on their holiday optimization. Procrastinators need to implement...
Provided by DTI
-
White Papers
Optimizing Your Landing Pages
March 3, 2008, 12:00am PST
Two Marketing Experiments formulas, the Optimization Sequence and the Conversion Index, represent critical principles that are essential to the effectiveness of any Landing Page optimization...
Provided by DTI
-
White Papers
Beyond Landing Pages
September 23, 2009, 12:00am PDT
Adding the term "Landing page" to optimization isn't always a perfect fit. Many marketers say they don't use landing pages, while others are more concerned about increasing the conversion rate for...
Provided by DTI
-
White Papers
Transparent Marketing: How To Earn The Trust Of A Skeptical Consumer
February 3, 2010, 12:00am PST
As we race into the new millennium, the rules are changing; people are changing. The "Old school" methods of selling products are growing stagnant. Social Scientists call this new era The Age of...
Provided by DTI
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White Papers
Clarity Trumps Persuasion
January 5, 2010, 12:00am PST
If you're like most online marketers, you invest significant time and resources in your website's order path, forms, shopping cart, infrastructure, and many other features that are deeper down in...
Provided by DTI
-
White Papers
Clarity Trumps Persuasion
January 5, 2010, 12:00am PST
If you're like most online marketers, you invest significant time and resources in your website's order path, forms, shopping cart, infrastructure, and many other features that are deeper down in...
Provided by DTI
-
White Papers
Transparent Marketing: How To Earn The Trust Of A Skeptical Consumer
February 3, 2010, 12:00am PST
As we race into the new millennium, the rules are changing; people are changing. The "Old school" methods of selling products are growing stagnant. Social Scientists call this new era The Age of...
Provided by DTI
-
White Papers
Beyond Landing Pages
September 23, 2009, 12:00am PDT
Adding the term "Landing page" to optimization isn't always a perfect fit. Many marketers say they don't use landing pages, while others are more concerned about increasing the conversion rate for...
Provided by DTI
-
White Papers
Optimizing Your Landing Pages
March 3, 2008, 12:00am PST
Two Marketing Experiments formulas, the Optimization Sequence and the Conversion Index, represent critical principles that are essential to the effectiveness of any Landing Page optimization...
Provided by DTI
-
White Papers
Ecommerce Optimization
October 6, 2009, 12:00am PDT
Just as shoppers often wait until the last minute to finish their holiday shopping, online retailers often find themselves behind on their holiday optimization. Procrastinators need to implement...
Provided by DTI
-
White Papers
Optimize Your Email In Three Steps
January 15, 2010, 12:00am PST
It is far less expensive to retain a current customer than to find and acquire a new one. So before companies drain their marketing budget in a hunt for the ever-elusive net new customer, they are...
Provided by DTI
-
White Papers
No Unsupervised Thinking
November 16, 2009, 12:00am PST
You likely invest significant resources driving prospects to your site, from advertising to search-engine optimization. But if this traffic is exposed to your site and doesn't find it compelling,...
Provided by DTI
-
White Papers
Optimizing eCommerce Websites
May 15, 2008, 12:00am PDT
The research shows that the highest performing site pages match exactly the motivation of a visitor, and that on retail websites most visitors fall into one of two categories. 1) Hunters. They...
Provided by DTI
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