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Eagle Marketing
(81 results)-
White Papers
How to Create a Small Town Advertising Campaign
August 2, 2006, 12:00am PDT
This is going to sound like a broken record to some of who are regulars, but advertising has to be an investment, not an expense. It must produce more business revenue than it costs. Advertising...
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101 Small Business Marketing, Advertising Ideas, Tips & Tricks
August 2, 2006, 12:00am PDT
This paper discusses 101 small business marketing, advertising ideas, tips & tricks. Some of these are to know who the customers are, promote with postcards, create a survey, use a two-step...
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White Papers
Here's Why Your Advertising Isn't Working
August 2, 2006, 12:00am PDT
Small town advertising isn't as easy as most people think. Most small towns are generally limited to two principal media...radio and the local newspaper. TV, though sometimes available and used on...
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How to Get National Exposure for Your Business or Service
August 2, 2006, 12:00am PDT
For most small businesses the likelihood of showing up in the Wall Street Journal or Inc. Magazine is pretty remote. But it's not impossible. In big cities, news of local interest has to compete...
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What You Should Know Before You Place a Small Town Newspaper Ad
August 2, 2006, 12:00am PDT
In many small towns, the newspaper may be the only available form of advertising media. And, if a person likes most small business owners, the person does not have an unlimited advertising budget....
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White Papers
25 Low Cost Advertising Tips
August 2, 2006, 12:00am PDT
If there is one mistake small town businesses make more often than any other it's, "What ever is left over, we'll use for advertising." Marketing and advertising is an investment, not an expense....
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White Papers
Yellow Pages: Pros & Cons - How to Do Your Ad the Right Way
August 2, 2006, 12:00am PDT
If a person is in a service business: carpet cleaning, plumbing, carpentry or a contractor or electrician the person will get a lot of calls from the Yellow Pages. For some unknown reason, the...
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White Papers
Advertising: Learn From the Mistakes of Others
August 2, 2006, 12:00am PDT
Advertising has two and only two functions. One, to inform the consumer and/or two, a call to action. What does a person see when he or she looks at the competitors ads? Is there anything to...
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White Papers
Types of Advertising: How to Test Your Advertising
August 2, 2006, 12:00am PDT
The author's first rule of advertising is, "Advertising must be an investment not an expense." In simple terms advertising has to not only pay for itself but make a profit for the business just...
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White Papers
How to Advertise: Seven Low-Cost Ways to Advertise Your Business
August 2, 2006, 12:00am PDT
Small businesses always seem to be short of cash for advertising, marketing and promotions. The author does not think that will ever change. This paper provides seven things a person can do to...
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White Papers
Ads That Sell: It All Starts With the Headline
August 2, 2006, 12:00am PDT
Ads that sell get the customers attention and create action. That attention usually is the result of a good headline. This paper offers some rules of thumb the author uses when writing headlines....
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White Papers
How to Choose the Right Advertising Medium for Your Business, Product or Service
August 2, 2006, 12:00am PDT
There are many differences between advertising options in small towns as opposed to large cities. A small town may not have a newspaper, TV station or even radio. So the options to choose the...
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White Papers
How to Tell What Your Customers Want or Need
August 2, 2006, 12:00am PDT
A person should communicate with customers as often as the person can. Customer focus groups, customer advisory boards and exit polls should be used. A shopping service should be used to shop a...
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White Papers
How to Create a Promotion for Your Business or Service
August 2, 2006, 12:00am PDT
Most business experts would like a person to believe that promotion has a certain structure of rules to follow for success. If a person were to follow these steps, a successful promotion is...
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White Papers
Low Cost, Small Town Promotion
August 2, 2006, 12:00am PDT
Marketing, advertising and promotion. So alike in some ways and so different in others. Each will absorb all the finances a person wants to throw at them and still ask for more. In order for any...
Provided by Eagle Marketing
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White Papers
Radio or TV Interviews: How to Make the Most of Them
August 2, 2006, 12:00am PDT
Sooner or later the time will come when a person is asked or will ask to appear on radio or tv. It may be a business promotion, and advertisement or an interview about the industry. It's almost as...
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White Papers
How to Do a Successful Print Interview
August 2, 2006, 12:00am PDT
Sooner or later a newspaper or magazine reporter is going to show up on the doorstep requesting and interview. Sometimes it will be positive other times a person may be defending his or her...
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White Papers
The Best Small Town Business Promotions
August 2, 2006, 12:00am PDT
If the business is new or a struggling business promotion is one of the best marketing tools to move the business towards success. Promotion must do two things. One, it must be profitable. It has...
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White Papers
How to Start a Service Business
August 2, 2006, 12:00am PDT
In the early stages of business a person may need to provide all or a portion of a job to some customers to assure them of the quality of work. A cleaning service may give one month free on a...
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White Papers
What Makes a Great Ad?
August 2, 2006, 12:00am PDT
This paper discusses ten tips to make a great ad which are: we all like surprises, keep it simple, get me involved, make me curious, great ads command answers, draw your own conclusion, the...
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White Papers
How to Plan Your Advertising Budget Strategy
August 2, 2006, 12:00am PDT
Advertising is probably the toughest part of any business. How much to spend, where to place the ads, how often, what message to send, and to who? It's not possible to answer all these questions...
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White Papers
What to Do if Your Competition Is Lying About You
August 2, 2006, 12:00am PDT
As a person achieves success and begin to take market share away from competitors, some may resort to drastic measures. In many cases these measures are not always honest or ethical. The first...
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White Papers
Six Types of Advertising and How to Use Them
August 2, 2006, 12:00am PDT
Mistakes in advertising can be costly to small business. For this reason many business decide either not to advertise at all or to be very conservative with their ads. However, using the right...
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White Papers
How to Make Word of Mouth Advertising Work for You
August 2, 2006, 12:00am PDT
In a marketing plan, a person will want to set certain goals for the advertising to accomplish. Perhaps the person is introducing a new product, or a new service or increasing traffic flow at the...
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White Papers
How to Do a Break Even Analysis
August 2, 2006, 12:00am PDT
When their costs are under control a person needs to consider a break even analysis for each product or service provided. The break even analysis assumes that average variable costs are going to...
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How to Do Market Research in a Small Town
August 2, 2006, 12:00am PDT
Small town market research is done a little differently than in large cities. Market research is gathering, recording and analyzing information about products or business. Market research can be...
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White Papers
Direct Mail: Why It Works and How to Use It
August 2, 2006, 12:00am PDT
Suppose a person were a real estate agent and every morning when the person walked in the office, there on the desk, would be a list of people ready to buy a house that day. They qualified for the...
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Direct Mail: Formula for Success
August 2, 2006, 12:00am PDT
Just in case a person didn't know, more money is spent on direct mail advertising than all other forms of advertising combined. Why? Because, when it's done correctly, it works. How does a person...
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White Papers
How to Market and Promote the Unusual
August 2, 2006, 12:00am PDT
The secret of marketing, is now and always will be, putting the benefits of the product together with the target market that needs those benefits. Usually through some form of advertising. The two...
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White Papers
How to Market and Advertise a Medical, Dental or Legal Practice
August 2, 2006, 12:00am PDT
The real key to marketing a profession is developing and building relationships with clients and patients. It's impossible to cover all the marketing and advertising techniques for each profession...
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White Papers
How to Sell Your Product or Services in a Small Town
August 2, 2006, 12:00am PDT
If there is one true rule in business...it's this, "Nothing happens until someone sells something." A person may have the best product or service in the world but until someone is willing to trade...
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White Papers
How to Advertise Against Wal-Mart, K-Mart, Target and Win
August 2, 2006, 12:00am PDT
A person should keep in mind that successful advertising is knowing and reaching the target market with a creative message. Also, the person does not want to forget the two iron clad rules when...
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How to Find What Your Customers Are Really Looking for
August 2, 2006, 12:00am PDT
Ever since the cave man put out the first wheel for purchase by another cave man merchants have been trying to discover the secrets of what customers really want. What does a company really have...
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How to Promote Your Home Based Business
August 2, 2006, 12:00am PDT
One of the great things about a home based business is that a person can keep his or her day job while the person builds his or business as finances permit. The problem is that the person's day...
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White Papers
How Smart Marketing Builds Business
August 2, 2006, 12:00am PDT
In order for a marketing plan to be successful it must do four things. One, it must reach the right target market with the advertising message. Two, it must reach customers on a regular basis...
Provided by Eagle Marketing
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White Papers
How to Know When and When Not to Advertise
August 2, 2006, 12:00am PDT
One of the major problems facing most small town business owners is advertising. Who is the target market? Where are they? How much should be spent on advertising? Will advertising work? What...
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White Papers
Advertising: Are You Legal?
August 2, 2006, 12:00am PDT
If the time has finally come for a person to begin advertising his or her business in print or other media, there are several pitfalls awaiting the person if he or she don't adhere to certain...
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White Papers
Advisory Boards: How to Create One & How to Use It
August 2, 2006, 12:00am PDT
There are two main stumbling blocks in creating an advisory board. The first is in finding the people who will take an hour or two out of their lives to help a person for free, and the second is...
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White Papers
How to Sell the Benefits of Your Product or Service
August 2, 2006, 12:00am PDT
All products and services have obvious benefits to customers. A power lawn mower is going to make grass cutting easier. But there are often hidden benefits in products that are not so obvious to a...
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White Papers
How to Make a Super Brochure or Mailing Piece
August 2, 2006, 12:00am PDT
This paper discusses the steps needed to make a brochure. The first is to put a selling message on the cover. This is the most important rule of all and, curiously, one that is little followed....
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White Papers
How Pricing Affects Your Business
August 2, 2006, 12:00am PDT
When most businesses begin the task of pricing products or services they generally use some kind of "Standard mark-up". This is fine most of the time as long as the mark-up price is OK'd by the...
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White Papers
How to Develop Your Advertising Position Strategy
August 2, 2006, 12:00am PDT
In order to properly position a product, business or service the following steps should be noted: who is the real market?, who are the real competitors?, how do consumers evaluate their options?,...
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White Papers
Planned Obsolescence: A Plan or a Plot?
August 2, 2006, 12:00am PDT
Technological obsolescence is another word for the computer industry. Computer companies are forced to introduce new products as rapidly as possible to stay ahead of the competition Physical...
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White Papers
How to Find the Information You Need to Create a Marketing Plan
August 2, 2006, 12:00am PDT
When a person creates his or her marketing plan the goal will be to devise a plan that will clearly define the value of products or services in the form of customer benefits. Next, how does the...
Provided by Eagle Marketing
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White Papers
How to Adjust Your Marketing Plan for 2001
August 2, 2006, 12:00am PDT
Advertising must be an investment not an expense. Advertising must produce more sales than it costs to place. If this is not happening then a person is either advertising in the wrong place, and...
Provided by Eagle Marketing
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White Papers
How to Sell on the Phone
August 2, 2006, 12:00am PDT
The Internet, fax machines, email, FedEx are the principle tools for many businesses large and small. But the most used tool, by far, is still the telephone. A great number of small town customers...
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How to Get Employee Participation in Your Marketing Plan
August 2, 2006, 12:00am PDT
Any good marketing professional will tell a person that they will want to interview employees before they design a marketing plan. Why? Because without employee support the plan will most probably...
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White Papers
How to Read Your Business Condition
August 2, 2006, 12:00am PDT
When a person sees a health professional, they usually order a series of tests to evaluate the person's health condition. They use these test results to either give the person a clean bill of...
Provided by Eagle Marketing
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White Papers
How to Use Niche Marketing in a Small Town
August 2, 2006, 12:00am PDT
Niche marketing. It's another perfect example of why conventional marketing books are ineffective for business owners in small towns. It's the process of taking a large group and separating out a...
Provided by Eagle Marketing
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White Papers
How to Build Your Business by Networking
August 2, 2006, 12:00am PDT
Networking is easily one of the most overused "Buzzwords" of the last ten years. Most people think they know what it means but few practice it with any regularity. In this paper, neworking is...
Provided by Eagle Marketing
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White Papers
How to Move Your Business From Beginning to Success
August 2, 2006, 12:00am PDT
A business is never stagnant. It's always moving in one direction or the other. Either toward success or away from it. This paper discusses how to keep moving toward success no matter what stage...
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White Papers
How to Get Noticed by the Media
August 2, 2006, 12:00am PDT
Each media has an audience. The editors' purpose is to reach that audience with interesting articles and information. One of the most effective ways to promote the business is a local tie to a...
Provided by Eagle Marketing
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White Papers
How to Do a Market Analysis
August 2, 2006, 12:00am PDT
One of the most important parts of any marketing plan must deal with which market a person wants to target and does that market, in fact, exist. Once the person has identified that market, a...
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White Papers
Small Town Management: Success Principles
August 2, 2006, 12:00am PDT
Good management starts where all business success starts, the leadership of the business. A person must have a plan that will define what management must do to be successful. The key to that...
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How to Write a Direct Mail Sales Letter That Gets Results
August 2, 2006, 12:00am PDT
Most advertising experts agree that, if done correctly, direct mail is the best way to sell any thing to anyone. Why is it so successful? Because direct mail uses a rifle approach rather than a...
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How to Lead & Motivate Yourself and Your Employees
August 2, 2006, 12:00am PDT
Each generation seems to feel the next has it easier and softer than they did. People also don't want to admit that they have failed to pass along positive work ethic and moral values to their...
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White Papers
Should a Small Town Business Have a Website?
August 2, 2006, 12:00am PDT
The internet is just one more weapon in advertising and marketing arsenal. What's wrong with using the internet to reach a target audience of 5 to 10 thousand people. A person does not need...
Provided by Eagle Marketing
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White Papers
How to Use Internal Controls to Build Your Business
August 2, 2006, 12:00am PDT
The goal of any business is to be successful. However, there are forces in the universe that will try to stop a person from attaining this goal. Some of these are: competition, government...
Provided by Eagle Marketing
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White Papers
How to Do an In-House Marketing Assessment
August 2, 2006, 12:00am PDT
One of the primary reasons for small business failure is the lack of assessment of the business by the owner(s) on some kind of a regular basis. They tend to look at where they are today and not...
Provided by Eagle Marketing
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White Papers
How to Get Publicity for Your Home-Based Business
August 2, 2006, 12:00am PDT
For those that have decided that the business path they have chosen has potential, the next step is letting as many people as possible to know about it. That is where publicity comes in. For those...
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Home Based Business: How to Get Business to Come to You
August 2, 2006, 12:00am PDT
Being a home based business the author knows the problems a person faces when starting a business. In most cases the person has limited funds and that means the person will have to do something...
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How to Make Friends and Turn Them Into Customers
August 2, 2006, 12:00am PDT
This paper is inspired by a woman from Arizona who wrote telling the author she was having trouble attracting customers to her home-based business because she was new in town and didn't know many...
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How to Build Your Small Business Like a Franchise
August 2, 2006, 12:00am PDT
It is common knowledge that a franchises stand more chance of surviving than any other business format. Over 95% of franchises will still be running five years after start-up while only 15% of...
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White Papers
Financial Statements: How to Read & Profit From Them
August 2, 2006, 12:00am PDT
The basic rules of baseball haven't changed much in nearly 100 years. It's still 60'6" to the pitchers mound. Bases are still 90' apart. Three strikes a person is out. Four balls a person walk....
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White Papers
How to Do a Small Business Feasibility Study
August 2, 2006, 12:00am PDT
Starting a small business in a small town is much different from a big city. The first thing a person needs to do to make his or her dream happen is to do a feasibility study to see if the...
Provided by Eagle Marketing
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White Papers
How to Use Market Facts to Keep Your Business on Top
August 2, 2006, 12:00am PDT
People makes decisions every day of their lives based on instinct. Even more importantly people also make decisions based on known facts. Research shows that using judgment or "Instinct" to make...
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How to Control Expenses and Increase Profitability
August 2, 2006, 12:00am PDT
Money is often spent but the profit may not be realized until later. There are three major ways to increase the profitability of a business: find a way to increase sales of the products or...
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White Papers
How to Evaluate Your Small Business Competition
August 2, 2006, 12:00am PDT
A person needs to understand the difference between direct and indirect competition. Direct competition is a company that offers the same products and services to the same market a person does....
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White Papers
Small Town Entrepreneurship: Have You Got What It Takes?
August 2, 2006, 12:00am PDT
Most entrepreneurs are people who; worked for someone else; learned how it was done and took the chance that they could do it as well or better than their employer. This paper covers some points...
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How to Keep Good Employees
August 2, 2006, 12:00am PDT
One of the most difficult tasks of running any business is the day-to-day communication with employees. Most businesses can point to their very success or failure in the marketplace by their...
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White Papers
Small Business Marketing: How to Use the Eight Basic Marketing Functions
August 2, 2006, 12:00am PDT
Most people think marketing falls in with advertising. All advertising is a form of marketing but all marketing is much more than just advertising. That's why a person needs to cover the eight...
Provided by Eagle Marketing
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White Papers
Downturns: What to Do During Tough Economic Times
August 2, 2006, 12:00am PDT
One disadvantage of small towns is, when business has a national downturn, it often hits small towns hardest. Because of the smaller population base a rise in prices may cause customers to...
Provided by Eagle Marketing
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White Papers
How to Double Your Profits the Easy Way
August 2, 2006, 12:00am PDT
The point most small businesses miss is that in every business action there is an equal and opposite business reaction. When a person makes a decision in business it may affect many different...
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White Papers
Customer Service: How to Get First Time Customers to Come Back
August 2, 2006, 12:00am PDT
Customer service is very hard to define. People know it when they see it, but what is it. The author believes it is how each of a person's employees feels about themselves. How they treat...
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How Your Customers Can Build Your Business
August 2, 2006, 12:00am PDT
In past papers, the author has discussed how powerful word-of-mouth advertising can be. There is another powerful tool, widely used in the business world and that tool is the referral. With...
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How to Build Your Business With Existing Customers
August 2, 2006, 12:00am PDT
One of the oldest rules of business says that it takes six times more effort and expense to develop a new customer than to keep an existing one. It just makes good business sense to make the most...
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White Papers
How to Write a Successful Ad That Sells
August 2, 2006, 12:00am PDT
Great ads do variety of things. They inform, they educate, but most of all they make people react somehow. And most important of all...they SELL. What good is an ad that wins a wall full of awards...
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How to Make Successful Cold Calls
August 2, 2006, 12:00am PDT
Most salespeople treat the cold call the same way as the actor's cold reading. And that's the problem. The actor has an excuse. There really isn't any way for the actor to know what to expect....
Provided by Eagle Marketing
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White Papers
Buyers Remorse: What It Is and What to Do About It
August 2, 2006, 12:00am PDT
Buyers Remorse. Bitter regret or guilt over a purchase. Everyone has had it at one time or another. One common reason for buyers remorse is having been "Burned" at some other business. The most...
Provided by Eagle Marketing
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White Papers
How to Advertise Your Business When a Business Card Is All You Have
August 2, 2006, 12:00am PDT
Real businesses have real business cards. So even if a person is new to business make sure the person has plenty of business cards on hand. This paper will discuss the correctly way to use them in...
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