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Godfrey Raftesath
(28 results)-
White Papers
B2B Social Media: The Rules Of Engagement
December 1, 2009, 12:00am PST
In business-to-business marketing, social media - Twitter, Facebook, blogs, wikis and more - are here to stay, and have vast potential for reaching audiences. But what can social media offer that...
Provided by Godfrey
-
White Papers
Prepare For The Recovery: A B2B Checklist
April 8, 2010, 12:00am PDT
What is clear is that, for 2010, business-to-business marketers need to change their focus from "Marketing in a downturn" to "Marketing for success in the recovery." And that's going to take more...
Provided by Godfrey
-
White Papers
Change Your Mind About B-To-B Direct Marketing To Change Results
April 22, 2009, 12:00am PDT
Direct marketing has always played a role in business-to-business marketing programs. But new technologies and audience dynamics are inspiring fresh ways to use strategic, actively-managed and...
Provided by Godfrey
-
White Papers
Social Media And The Art Of Listening
August 5, 2009, 12:00am PDT
In business-to-business advertising and marketing, there's a great deal of focus on "Reaching" certain audiences. That focus hasn't changed with the rise of social media. But reaching their...
Provided by Godfrey
-
White Papers
Branding In A Web-Centric World
September 2, 2010, 12:00am PDT
Business-to-business marketers invest enormous resources in developing, refining and delivering their brand message. To be successful, you must communicate your brand consistently and sustain its...
Provided by Godfrey
-
White Papers
Brand Strategies For B-To-B Mergers And Acquisitions
April 1, 2009, 12:00am PDT
In good times and bad, it seems as though mergers and acquisitions are always in season. And for the business-to-business marketer, there is nothing quite like a merger or acquisition for bringing...
Provided by Godfrey
-
White Papers
Practical, Empirical Brand Equity Research Enables Better Strategic Decisions
March 26, 2009, 12:00am PDT
Executive management depends on quantifiable metrics and measurable actions for making decisions about how to run their business more effectively. Manufacturing and finance lend themselves well to...
Provided by Godfrey
-
White Papers
Extending B-To-B Branding Through (And To) The Channel
April 22, 2009, 12:00am PDT
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold...
Provided by Godfrey
-
White Papers
B-To-B Branding: Consumer Models Need Not Apply
August 3, 2009, 12:00am PDT
The term branding is often misunderstood and not always warmly embraced in the business-to-business environment. It is difficult to take a process that is typically used to describe the creation...
Provided by Godfrey
-
White Papers
Differentiation: Living Your Differentiation In A Web-Centric World
April 22, 2009, 12:00am PDT
One of the most important questions a company can ask itself is what is the differentiation? The reason is simple: it's how you define yourself in the minds of your customers and beat the...
Provided by Godfrey
-
White Papers
Proliferation Of B-To-B Options Requires Strategic Media Planning
April 22, 2009, 12:00am PDT
It's not just the number of new choices that raise the bar for the planning of B-to-B marketing media. It is the subtleties of use and approach that transform tactical media buying into Strategic...
Provided by Godfrey
-
White Papers
What You Need To Know About Convergent PR
April 22, 2009, 12:00am PDT
Never before has the public relations world been so complex? and so challenging. Savvy business-to-business marketers need to understand how Convergent PR can complement their integrated marketing...
Provided by Godfrey
-
White Papers
Why It Pays To Be Direct With B2B Email
December 29, 2010, 12:00am PST
In too many business-to-business (B2B) marketing communications programs, email gets little respect. Email is taken for granted because it is used for mundane communications inside the...
Provided by Godfrey
-
White Papers
Three Ways To Make B-To-B Direct Marketing Work
April 15, 2009, 12:00am PDT
Many business-to-business marketing professionals are happy with a 2% response on their mailings. Others are thrilled to get a 0.5% click-thru-rate on their E-mail marketing campaign. If that's...
Provided by Godfrey
-
White Papers
Differentiation: Why It's So Hard To Do It Well
April 22, 2009, 12:00am PDT
Differentiation is a business decision made at the highest levels about the company's positioning and values - how the company adds value to a customer relationship. There are many ways a company...
Provided by Godfrey
-
White Papers
Do You Know Where Your B-To-B Audience Is?
April 3, 2009, 12:00am PDT
There's no better way to describe the changing business-to-business marketing communications landscape than to consider what that landscape actually is. It's your audience - the people who make...
Provided by Godfrey
-
White Papers
What Makes Search So Strategic For B-To-B?
April 8, 2010, 12:00am PDT
Serious business-to-business marketers are taking notice of their companies' search engine performance. And for good reason: several recent studies have shown that a large majority of B-to-B...
Provided by Godfrey
-
White Papers
BING's Application To B2B
November 18, 2009, 12:00am PST
This paper provides information for business-to-business marketers who want to know how they should consider Bing in their search engine optimization (SEO) strategies. It is based on the white...
Provided by Godfrey
-
White Papers
Best Practices For B2B International Search Engine Optimization
September 13, 2010, 12:00am PDT
Search Engine Optimization (SEO) continues to be a key component of B2B marketing campaigns. Marketers, in general, are becoming more sophisticated at implementing SEO techniques and best...
Provided by Godfrey
-
White Papers
The B-To-B Brand Marketer's Dilemma
March 26, 2009, 12:00am PDT
The importance of branding is understood by serious business-to-business marketers. But when it comes to measuring brand equity, a gap often exists between brand assessment research and its...
Provided by Godfrey
-
White Papers
Infographics And Your B2B Brand
February 23, 2011, 12:00am PST
Infographics have been quite popular for building link equity in the consumer marketing space over the past few years and you may be wondering how to make them work for the B2B brand. Recently the...
Provided by Godfrey
-
White Papers
Actionable B2B Analytics
February 10, 2011, 12:00am PST
It's probably most important to keep your eye on the outcomes you're expecting from your site, whether it's orders, sales leads, downloads, or something entirely different. Establishing goals for...
Provided by Godfrey
-
White Papers
You've Changed. Will Your Current Customers Care?
August 10, 2010, 12:00am PDT
Smart companies will continue to expand their offerings, innovate, and explore new opportunities for growth. Their resources and focus has been on developing and fine-tuning a new offering. But as...
Provided by Godfrey
-
Software
DiceRoller 1.12 (Mobile)
May 5, 2011, 12:00am PDT
Dice Roller simulates the throwing of one or two dice. Use it when your game's dice are missing or simply as an alternative to traditional dice.The dice roll when the main screen is tapped. The...
Provided by Godfrey Raftesath
-
Software
War Dice 1.0 (Mobile)
August 31, 2011, 12:00am PDT
War Dice simulates the rolling of multiple dice. It is particularly focused on Warhammer and throwing a lot of dice. The app shows the number of ones, twos, threes etc that were rolled. However,...
Provided by Godfrey Raftesath
-
Software
I Parked Where 1.03 (Mobile)
June 16, 2011, 12:00am PDT
Have you ever wondered where you parked your car, moped, bicycle or berthed your 70m runabout? Ever wandered around the Sydney Opera House car park, or Chicago's Marina City Towers car park, or in...
Provided by Godfrey Raftesath
-
Software
Taxi Fare 1.21 (Mobile)
June 10, 2011, 12:00am PDT
This app calculates the approximate Taxi Fare between two locations in metropolitan areas of all States and Territories in Australia. It displays a map for each address entered, showing the...
Provided by Godfrey Raftesath
-
Software
Record Score 1.21 (iOS)
August 19, 2011, 12:00am PDT
This Universal app enables the scores of games to be recorded simply without the need to use pen and paper, while giving the impression that a piece of ruled paper is being used. It can be used...
Provided by Godfrey Raftesath
-
Software
Record Score 1.21 (iOS)
August 19, 2011, 12:00am PDT
This Universal app enables the scores of games to be recorded simply without the need to use pen and paper, while giving the impression that a piece of ruled paper is being used. It can be used...
Provided by Godfrey Raftesath
-
Software
Taxi Fare 1.21 (Mobile)
June 10, 2011, 12:00am PDT
This app calculates the approximate Taxi Fare between two locations in metropolitan areas of all States and Territories in Australia. It displays a map for each address entered, showing the...
Provided by Godfrey Raftesath
-
Software
I Parked Where 1.03 (Mobile)
June 16, 2011, 12:00am PDT
Have you ever wondered where you parked your car, moped, bicycle or berthed your 70m runabout? Ever wandered around the Sydney Opera House car park, or Chicago's Marina City Towers car park, or in...
Provided by Godfrey Raftesath
-
Software
War Dice 1.0 (Mobile)
August 31, 2011, 12:00am PDT
War Dice simulates the rolling of multiple dice. It is particularly focused on Warhammer and throwing a lot of dice. The app shows the number of ones, twos, threes etc that were rolled. However,...
Provided by Godfrey Raftesath
-
Software
DiceRoller 1.12 (Mobile)
May 5, 2011, 12:00am PDT
Dice Roller simulates the throwing of one or two dice. Use it when your game's dice are missing or simply as an alternative to traditional dice.The dice roll when the main screen is tapped. The...
Provided by Godfrey Raftesath
-
White Papers
You've Changed. Will Your Current Customers Care?
August 10, 2010, 12:00am PDT
Smart companies will continue to expand their offerings, innovate, and explore new opportunities for growth. Their resources and focus has been on developing and fine-tuning a new offering. But as...
Provided by Godfrey
-
White Papers
Actionable B2B Analytics
February 10, 2011, 12:00am PST
It's probably most important to keep your eye on the outcomes you're expecting from your site, whether it's orders, sales leads, downloads, or something entirely different. Establishing goals for...
Provided by Godfrey
-
White Papers
Infographics And Your B2B Brand
February 23, 2011, 12:00am PST
Infographics have been quite popular for building link equity in the consumer marketing space over the past few years and you may be wondering how to make them work for the B2B brand. Recently the...
Provided by Godfrey
-
White Papers
The B-To-B Brand Marketer's Dilemma
March 26, 2009, 12:00am PDT
The importance of branding is understood by serious business-to-business marketers. But when it comes to measuring brand equity, a gap often exists between brand assessment research and its...
Provided by Godfrey
-
White Papers
Best Practices For B2B International Search Engine Optimization
September 13, 2010, 12:00am PDT
Search Engine Optimization (SEO) continues to be a key component of B2B marketing campaigns. Marketers, in general, are becoming more sophisticated at implementing SEO techniques and best...
Provided by Godfrey
-
White Papers
BING's Application To B2B
November 18, 2009, 12:00am PST
This paper provides information for business-to-business marketers who want to know how they should consider Bing in their search engine optimization (SEO) strategies. It is based on the white...
Provided by Godfrey
-
White Papers
What Makes Search So Strategic For B-To-B?
April 8, 2010, 12:00am PDT
Serious business-to-business marketers are taking notice of their companies' search engine performance. And for good reason: several recent studies have shown that a large majority of B-to-B...
Provided by Godfrey
-
White Papers
Do You Know Where Your B-To-B Audience Is?
April 3, 2009, 12:00am PDT
There's no better way to describe the changing business-to-business marketing communications landscape than to consider what that landscape actually is. It's your audience - the people who make...
Provided by Godfrey
-
White Papers
Differentiation: Why It's So Hard To Do It Well
April 22, 2009, 12:00am PDT
Differentiation is a business decision made at the highest levels about the company's positioning and values - how the company adds value to a customer relationship. There are many ways a company...
Provided by Godfrey
-
White Papers
Three Ways To Make B-To-B Direct Marketing Work
April 15, 2009, 12:00am PDT
Many business-to-business marketing professionals are happy with a 2% response on their mailings. Others are thrilled to get a 0.5% click-thru-rate on their E-mail marketing campaign. If that's...
Provided by Godfrey
-
White Papers
Why It Pays To Be Direct With B2B Email
December 29, 2010, 12:00am PST
In too many business-to-business (B2B) marketing communications programs, email gets little respect. Email is taken for granted because it is used for mundane communications inside the...
Provided by Godfrey
-
White Papers
What You Need To Know About Convergent PR
April 22, 2009, 12:00am PDT
Never before has the public relations world been so complex? and so challenging. Savvy business-to-business marketers need to understand how Convergent PR can complement their integrated marketing...
Provided by Godfrey
-
White Papers
Proliferation Of B-To-B Options Requires Strategic Media Planning
April 22, 2009, 12:00am PDT
It's not just the number of new choices that raise the bar for the planning of B-to-B marketing media. It is the subtleties of use and approach that transform tactical media buying into Strategic...
Provided by Godfrey
-
White Papers
Differentiation: Living Your Differentiation In A Web-Centric World
April 22, 2009, 12:00am PDT
One of the most important questions a company can ask itself is what is the differentiation? The reason is simple: it's how you define yourself in the minds of your customers and beat the...
Provided by Godfrey
-
White Papers
B-To-B Branding: Consumer Models Need Not Apply
August 3, 2009, 12:00am PDT
The term branding is often misunderstood and not always warmly embraced in the business-to-business environment. It is difficult to take a process that is typically used to describe the creation...
Provided by Godfrey
-
White Papers
Extending B-To-B Branding Through (And To) The Channel
April 22, 2009, 12:00am PDT
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold...
Provided by Godfrey
-
White Papers
Practical, Empirical Brand Equity Research Enables Better Strategic Decisions
March 26, 2009, 12:00am PDT
Executive management depends on quantifiable metrics and measurable actions for making decisions about how to run their business more effectively. Manufacturing and finance lend themselves well to...
Provided by Godfrey
-
White Papers
Brand Strategies For B-To-B Mergers And Acquisitions
April 1, 2009, 12:00am PDT
In good times and bad, it seems as though mergers and acquisitions are always in season. And for the business-to-business marketer, there is nothing quite like a merger or acquisition for bringing...
Provided by Godfrey
-
White Papers
Branding In A Web-Centric World
September 2, 2010, 12:00am PDT
Business-to-business marketers invest enormous resources in developing, refining and delivering their brand message. To be successful, you must communicate your brand consistently and sustain its...
Provided by Godfrey
-
White Papers
Social Media And The Art Of Listening
August 5, 2009, 12:00am PDT
In business-to-business advertising and marketing, there's a great deal of focus on "Reaching" certain audiences. That focus hasn't changed with the rise of social media. But reaching their...
Provided by Godfrey
-
White Papers
Change Your Mind About B-To-B Direct Marketing To Change Results
April 22, 2009, 12:00am PDT
Direct marketing has always played a role in business-to-business marketing programs. But new technologies and audience dynamics are inspiring fresh ways to use strategic, actively-managed and...
Provided by Godfrey
-
White Papers
Prepare For The Recovery: A B2B Checklist
April 8, 2010, 12:00am PDT
What is clear is that, for 2010, business-to-business marketers need to change their focus from "Marketing in a downturn" to "Marketing for success in the recovery." And that's going to take more...
Provided by Godfrey
-
White Papers
B2B Social Media: The Rules Of Engagement
December 1, 2009, 12:00am PST
In business-to-business marketing, social media - Twitter, Facebook, blogs, wikis and more - are here to stay, and have vast potential for reaching audiences. But what can social media offer that...
Provided by Godfrey
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