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IESE School Of Business
(130 results)-
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How E.U. Brands Can Stay Competitive
January 1, 2010, 12:00am PST
A lot has changed in Europe since the first trademarks were registered in France in 1856. Trademark registration grew significantly throughout the 20th century, with 1.1 million new brands...
Provided by IESE School Of Business
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Improving Supply Chain Efficiency Through Wholesale Price Renegotiation
November 1, 2007, 12:00am PDT
In a decentralized supply chain, double marginalization is an important source of inefficiency. This paper suggests a simple mechanism to reduce it, that uses a wholesale price contract and...
Provided by IESE School Of Business
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Beating Recession Fatigue Requires Right Diagnosis
January 1, 2010, 12:00am PST
In periods of reduced consumption, like now, managers may be anxious to kick their "Turnaround plan" into high gear. But before prescribing any wonder remedy, it's vital to make a correct...
Provided by IESE School Of Business
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40 Sales Sins To Avoid
January 1, 2010, 12:00am PST
Pedro, the fictional protagonist of two previous books by Cosimo Chiesa, once again serves as the archetypal business person in this latest morality tale from IESE's veteran professor of...
Provided by IESE School Of Business
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Strategies For Reviving The Mass Market
January 1, 2010, 12:00am PST
The economic crisis that erupted in 2008 has had a major impact on the habits of consumers, who are now far more concerned about saving than consuming. Apart from savings and discounts, companies...
Provided by IESE School Of Business
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Holiday Homes, A Year-Round Business
January 1, 2010, 12:00am PST
The term "Holiday home" combines two concepts which until very recently were incompatible: that of the second home, and that of tourist accommodation. In fact, the term holiday home is often used...
Provided by IESE School Of Business
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Can Institutional Forces Create Competitive Advantage? An Empirical Examination Of Environmental Innovation
November 1, 2007, 12:00am PDT
This paper examines institutional pressures as antecedents of environmental innovation. Drawing on institutional theory and a resourced-based view of the company, this paper puts forth an argument...
Provided by IESE School Of Business
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What Networks Do To Companies And What Companies Do To Networks
September 1, 2007, 12:00am PDT
This paper explores the question of how alliance portfolios change over time. In the setting of the U.S. wireless gaming market, the author collected real-time and longitudinal data on...
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Myopic Inventory Policies Using Individual Customer Arrival Information
November 1, 2007, 12:00am PDT
This paper investigates optimality of myopic policies using the single-unit decomposition approach in inventory management. This paper derives, under certain conditions, closed-form replenishment...
Provided by IESE School Of Business
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White Papers
Dynamic Trading And Asset Prices: Keynes vs. Hayek
October 1, 2009, 12:00am PDT
This paper presents an investigation on the dynamics of prices, information and expectations in a competitive, noisy, dynamic asset pricing equilibrium model. This paper shows that the prices are...
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Competing For Shelf Space
November 1, 2007, 12:00am PDT
This paper studies competition for shelf space in a multi-supplier retail point. This paper considers a retailer that seeks to allocate her shelf space to maximize her profit. Because products...
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The Organization Of Expertise In The Presence Of Communication
November 1, 2009, 12:00am PDT
A decision-maker has to elicit information from multiple informed experts about a policy's value. The principal may prevent communication among agents. However, it may be in the principal's...
Provided by IESE School Of Business
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Benchmarking The Single Family Office: Identifying The Performance Drivers
November 1, 2009, 12:00am PDT
A Single Family Office (SFO) is a professional organization, owned and controlled by a single wealthy family, dedicated to managing the personal and financial affairs of family members. In...
Provided by IESE School Of Business
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Keeping The Founders' Spirit Alive
January 1, 2009, 12:00am PST
According to the economist Joseph Schumpeter, the entrepreneurial spirit is a process of constant reinvention through innovation. Entrepreneurship has also been described as the art of creating...
Provided by IESE School Of Business
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CSR Managers In Front Of The Mirror
January 1, 2008, 12:00am PST
According to the European Commission, "Corporate Social Responsibility (CSR) is a concept whereby companies integrate social and environmental concerns in their business operations and in their...
Provided by IESE School Of Business
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Three Strategies To Build A Winning Portfolio Of Alliances
January 1, 2009, 12:00am PST
Alliance portfolios, or "Egocentric networks," play a key role in firm performance. Take Apple, whose portfolio of ties with EMI, Google and Microsoft, to name a few, were instrumental in the...
Provided by IESE School Of Business
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Subsidiaries Can Influence HRM Policy Imposed By HQ
January 1, 2008, 12:00am PST
American multinationals maintain an iron grip over their subsidiaries' Human Resource Management (HRM) systems. Yet, evidence has emerged that when a subsidiary has an important role inside the...
Provided by IESE School Of Business
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Analyzing Alliances: What To Look At And How
January 1, 2008, 12:00am PST
An alliance, or an arrangement for cooperation between businesses, is a mix of market transaction and merger or takeover among companies. Though allied, each party retains its own independent...
Provided by IESE School Of Business
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Designing Your Future Business Model: An Activity System Perspective
February 1, 2009, 12:00am PST
Building on the received literature, the authors conceptualize a firm's business model as a system of interdependent activities that transcends the focal firm and spans its boundaries. The...
Provided by IESE School Of Business
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The Dark Side Of Stakeholder Management
January 1, 2009, 12:00am PST
Can a company act ethically and make a profit? Stakeholder Management (SM) theory suggests so: If managers take everyone with an interest in the company into account, they will act responsibly. It...
Provided by IESE School Of Business
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Leading A Process Of Change Based On Mission
January 1, 2008, 12:00am PST
Companies don't look for leaders and followers; they want leaders who will beget other leaders. Leadership is a skill now sought after at all levels of an organization. However, achieving this...
Provided by IESE School Of Business
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Buzz Is Better For Bottom Line
January 1, 2008, 12:00am PST
Companies need customers, but not just any old customer - the right customer. Acquiring this choice client plays an important role in the newly emerging paradigm of customer equity. The...
Provided by IESE School Of Business
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Can´t Compete With Costs? Use Culture Instead
January 1, 2008, 12:00am PST
Competing in quality and innovation is the strategy of the future for industries affected by outsourcing and growing competition from surrounding countries, says IESE Prof. Xavier Vives in his...
Provided by IESE School Of Business
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A Prescription For Marketing Medicine
January 1, 2009, 12:00am PST
Contrary to what many scholars think, the marketing of the life sciences is an activity fraught with challenges unlike selling anything else. For example, in many countries, direct advertising of...
Provided by IESE School Of Business
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The Inexplicable Vitality Of Pension Funds
February 1, 2008, 12:00am PST
Despite promises of returns on pension plans, the fact is that with these investments, the loss column is outweighing the profits. Yet, judging by the rate of investment in these plans, the lack...
Provided by IESE School Of Business
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HR Practices Must Work Where They Work
January 1, 2008, 12:00am PST
Employee turnover and retention are particularly challenging for MNCs, since the strategies embraced by corporate headquarters may not always work in foreign subsidiaries. MNCs must not only...
Provided by IESE School Of Business
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A New Benchmark For High-Performance Investment
January 1, 2008, 12:00am PST
Equity indices play an important role in passive and active portfolio management. In the vast majority of cases, the assets in these benchmarks are weighted by market capitalization. There have...
Provided by IESE School Of Business
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Faulty Judgment In Valuation
January 1, 2008, 12:00am PST
Financial experts tend to agree that book value is not a good determinant of share value, especially in the case of well-established companies whose future direction seems assured. However,...
Provided by IESE School Of Business
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Japan And Her Dealings With Offshoring: An Empirical Analysis With Aggregate Data
July 1, 2009, 12:00am PDT
First moves towards a real understanding of the offshoring phenomenon date back to very recent times, with employment and productivity effects occupying much of the literature around the subject....
Provided by IESE School Of Business
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Generation Y: Attracting And Managing The Millennials
January 1, 2008, 12:00am PST
Four generations are now working side by side in companies, with employees' ages spanning more than 40 years. Each generation has its own aspirations and establishes a different psychological...
Provided by IESE School Of Business
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Black Swans, A Wild Goose Chase
January 1, 2009, 12:00am PST
From the Black Monday of October 19, 1987, to the September 11 attacks: When the seemingly impossible comes to pass, has a massive impact and seems to be predictable in retrospect, then we have...
Provided by IESE School Of Business
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White Papers
Curing Work-To-Family Conflict Across Cultures
January 1, 2009, 12:00am PST
How many of us have missed a school play because we've had to work late at the office? Or met with a lack of sympathy from a supervisor when we've felt down about problems at home? In the U.S.,...
Provided by IESE School Of Business
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The Slippery Slope Of A Damaged Reputation
January 1, 2010, 12:00am PST
If you want to sell a laptop or get rid of a coin collection, chances are you'll find a buyer on eBay. But if you are a regular eBay seller with an impeccable reputation, beware of your first...
Provided by IESE School Of Business
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Directors And Professors Treat Market Risk Differently
January 1, 2008, 12:00am PST
In "Market Risk Premium Used: Survey 2008," IESE Prof. Pablo Fernández put three simple questions to 424 business executives and professors, mostly Spaniards. What market risk premium does your...
Provided by IESE School Of Business
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Shareholder Vs. Stakeholder: Two Approaches To Corporate Governance
January 1, 2008, 12:00am PST
In countries with an Anglo-Saxon legal tradition, such as the United States, United Kingdom, Canada and Australia, corporate governance typically focuses on the firm's outside investors, mainly...
Provided by IESE School Of Business
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For Long-Term Effectiveness, Focus On Quality
January 1, 2008, 12:00am PST
In the wake of September 11, 2001, it was difficult to imagine that any of the major airlines could remain profitable. Who would have guessed that Southwest Airlines would be one of the rare...
Provided by IESE School Of Business
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The Determinants Of Changes In The Organization Of Production
March 1, 2009, 12:00am PST
In this paper the authors empirically examine the determinants of changes in the organization of production using detailed information on a data set from a new plant-level survey from 1003 plants...
Provided by IESE School Of Business
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The Role Of Culture On Technology Adoption
January 1, 2008, 12:00am PST
In today's world of global commerce, it is generally agreed that countries that possess more advanced technologies will invariably emerge as the economic powerhouses of the future. It is no...
Provided by IESE School Of Business
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Choice: How Much Is Too Much?
January 1, 2009, 12:00am PST
It seems counterintuitive that fewer choices provide higher levels of satisfaction. But that's exactly what Elena Reutskaja, assistant professor of marketing at IESE, and Robin M. Hogarth, of...
Provided by IESE School Of Business
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A Little Emotional Assurance Goes A Long Way
January 1, 2010, 12:00am PST
It's a sad fact of business that even in times of economic boom, the majority of fledgling companies go bust. Since it is investors, board members, customers and employees who provide the cash,...
Provided by IESE School Of Business
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The Term Structure Of Interest Rates In An Equilibrium Economy With Short Term And Long Term Investments
February 15, 2009, 12:00am PST
This paper develops an equilibrium model in which agents' heterogeneous investment horizons determine the dynamics of the real term structure of interest rates. The model endogenizes agents'...
Provided by IESE School Of Business
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Webcasts
I Want to Be an Entrepreneur": Celebrating FINAVES' 10th Anniversary
November 18, 2010, 12:00am PST
Entrepreneurship is an attitude towards life. This was the overall message of four entrepreneurs who participated today in an event marking the 10th anniversary of FINAVES. IESE Business School...
Provided by IESE School Of Business
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Webcasts
"Advanced Digital Media Strategies" In New York City
November 6, 2009, 12:00am PST
Digital innovations are transforming the way consumers act and think, and how media and entertainment businesses operate. Through actual industry cases, learn how some companies have prospered by...
Provided by IESE School Of Business
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Webcasts
The Unpredictability Of Black Swans In Emerging Markets
October 23, 2009, 12:00am PDT
As investors everywhere lose money to the financial crisis, many are wondering whether large catastrophic market swings, known as "black swans," could ever be predicted with any degree of...
Provided by IESE School Of Business
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Webcasts
Revising Management Fundamentals
July 14, 2009, 12:00am PDT
For the second year running, IESE hosted a workshop dedicated to sharing new ideas that may lead to a revised understanding of management fundamentals from a humanistic perspective. IESE Prof....
Provided by IESE School Of Business
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Webcasts
How Web 2.0 Can Help Your Business Do More With Less
June 11, 2009, 12:00am PDT
Amy Shuen is an internationally recognized authority on Silicon Valley business models and innovation economics. The speaker has taught high-tech entrepreneurship, strategy and venture finance at...
Provided by IESE School Of Business
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Webcasts
New York City, October 10-11
June 3, 2009, 12:00am PDT
In this webcast the IESE Alumni Association is celebrating its 48th Global Alumni Reunion in New York. The theme for this year's alumni reunion is "Reframing the Future of Business."
Provided by IESE School Of Business
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Webcasts
Case Study: Fiat's Strategic Alliance With Tata
June 1, 2009, 12:00am PDT
The case "Fiat's Strategic Alliance with Tata" looks at the automotive industry, Fiat and Tata's corporate background and provides an in-depth description of how these two sides came together...
Provided by IESE School Of Business
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Webcasts
Basic Measures To Manage The Crisis
May 22, 2009, 12:00am PDT
In this interview, IESE Prof. Alberto Fernandez analyzes the common mistakes that managers make when gathering information and taking decisions, and the speaker suggests some fundamental...
Provided by IESE School Of Business
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Webcasts
Lessons From The Japanese crisis
May 15, 2009, 12:00am PDT
Toyoo Gyohten, president of the Institute for International Monetary Affairs, says we did not act soon enough to avert the current crisis, and that CEOs must take seriously their leadership...
Provided by IESE School Of Business
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Webcasts
Entrepreneuring Towards 2020
April 22, 2009, 12:00am PDT
In his latest book, "Entrepreneurship: Towards 2020", IESE Prof. Pedro Nueno uses real-life business cases to review the process of creating a company. The speaker highlights all the tools...
Provided by IESE School Of Business
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Webcasts
Growing As A Leader
March 26, 2009, 12:00am PDT
Leadership can be learned, say Pablo Cardona and Helen Wilkinson in their book "Creciendo como líder" ("Growing as a Leader"), which, as the title implies, believes that leadership is a necessary...
Provided by IESE School Of Business
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Webcasts
Global Entrepreneurship Week: Simon Webster, Mark Egan
December 1, 2008, 12:00am PST
In this recent video interview, Simon Webster, former search fund entrepreneur, speaks about his experience and success of the search fund model, and offers advice to aspiring entrepreneurs. Mark...
Provided by IESE School Of Business
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Webcasts
New Book On Social Development And Economic Progress
November 7, 2008, 12:00am PST
The Indian economy is the fastest-growing in the world behind that of China's. Despite this fact, 220 million people in India still live off less than one dollar a day. Conversely, a south-western...
Provided by IESE School Of Business
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Webcasts
IESE Kicks Off Its Senior Executive Program In Miami
October 20, 2008, 12:00am PDT
IESE is set to launch its new Senior Executive Program in Miami, a fast-paced and high-level general management program with a focus on Latin America. The program, which aims to help senior...
Provided by IESE School Of Business
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Webcasts
Driving Mission-Based Management
September 30, 2008, 12:00am PDT
Companies suffering from communication problems or lack of interaction in their departments could be suffering from a management system that doesn't work and may have more success by implementing...
Provided by IESE School Of Business
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Webcasts
Managing Director Of BCG Stresses Growing Importance Of HR In Organizations
July 21, 2008, 12:00am PDT
Human Resources (HR) will be the main driver of strategy in the future, according to Dr. Rainer Strack, Partner and Managing Director of Boston Consulting Group, who spoke with IESE Prof. Steven...
Provided by IESE School Of Business
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Webcasts
The Impact Of Digitalization On Markets
July 4, 2008, 12:00am PDT
Over the last few years, Internet advertising has amplified the communications tools available to marketers. New media channels have rapidly expanded to include paid search advertising,...
Provided by IESE School Of Business
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Webcasts
Corporate Strategy And Market Creation In Context Of Deep Poverty
April 23, 2008, 12:00am PDT
Prof. Christian Seelos, Adjunct Professor and Director of IESE's Platform of Strategy and Sustainability (IPSS), talks about his award-winning paper, "Corporate Strategy and Market Creation in...
Provided by IESE School Of Business
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Webcasts
How To Lead Growth In Difficult Times
January 1, 2011, 12:00am PST
Prof. Rita Gunther McGrath, Associate Professor at Columbia Business School, visited IESE's Madrid campus recently as part of the conference "Leading Growth in Difficult Times." In this interview,...
Provided by IESE School Of Business
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Webcasts
Creative Cultures: Making Innovation Work
January 1, 2011, 12:00am PST
Much of the innovation industry talks recycled platitudes: the real secret is that innovation is more about business culture than it is about brainstorming ideas. A culture of innovation is driven...
Provided by IESE School Of Business
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Webcasts
Globalization, Then And Now
January 9, 2008, 12:00am PST
Harvard's Niall Ferguson, one of the world's leading historians of the global economy came to IESE (University of Navarra) to participate in the 46th Global Alumni Reunion, in September 27-28,...
Provided by IESE School Of Business
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Webcasts
A Dynamic Society
November 8, 2007, 12:00am PST
In this webcast, George talks about the pillars of dynamism, and whether society can be both dynamic and decent. He goes on to say that there are two pillars of dynamism to consider. The first...
Provided by IESE School Of Business
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Webcasts
Supply-Chain Guru Hau Lee Brings Expertise To IESE
October 11, 2007, 12:00am PDT
In this webcast, Lee highlights the importance of the whole complete value net, which must be managed and coordinated well in order to make a difference and solve operational problems. He also...
Provided by IESE School Of Business
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Webcasts
Getting Things Done
June 15, 2007, 12:00am PDT
In this webcast, Dr. Pfeffer discusses the effects of globalization on business education. Countries that attract and maintain the most skilled and able workforce are the ones that will succeed,...
Provided by IESE School Of Business
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Webcasts
Thoughts On Social Entrepreneurship
June 22, 2007, 12:00am PDT
In this webcast, Ms. Christenson talked about her thoughts on social entrepreneurship and the trends and challenges that face business schools today. She also spoke about her time spent at IESE...
Provided by IESE School Of Business
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Webcasts
Hans-Werner Sinn: Economic Perspectives For The U.S.
December 2, 2010, 12:00am PST
Professor Hans-Werner Sinn analyzes in this interview the current situation of the American economy and how could it evolve in the short-term future. Prof. Sinn gave the Continuous Education...
Provided by IESE School Of Business
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Interactive Advertising: A Surefire Bet
January 1, 2010, 12:00am PST
Spanish companies are more and more often putting stock in this alternative form of advertising due to the low costs involved and positive results, as well as the fact that they are completely...
Provided by IESE School Of Business
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Economic Crisis Pushes Outsourcing To New Heights
October 1, 2008, 12:00am PDT
In normal economic conditions, the option of outsourcing - delegating the supply to third parties, through the terms of service-level agreements - is encouraged by a number of factors. Heightened...
Provided by IESE School Of Business
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Optimizing Process Effectiveness
July 1, 2009, 12:00am PDT
Procuring improvement of corporate processes is precisely the reason behind Business Process Management (or BPM). This rationalization and automation strategy holds many similarities to the...
Provided by IESE School Of Business
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Webcasts
Entrepreneurs' Formula For Success: Event Celebrated In More Than 100 Countries
November 19, 2010, 12:00am PST
The experience of business success more than compensates for all the situations of failure. When you taste a little success, it gives you the fuel to move forward and deal with worse situations,...
Provided by IESE School Of Business
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Webcasts
Fast Fashion: The Faster, The Better - Interview With Prof. Martínez de Albéniz
December 2, 2009, 12:00am PST
Ordering two clothing collections a year is so last season. The latest trend in the sector is the "Fast fashion" model, used by companies such as Zara or H&M. IESE Professor Víctor Martínez de...
Provided by IESE School Of Business
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Webcasts
HR Expert On "Fat Cat" Compensation: World Business Forum Interviews
January 12, 2010, 12:00am PST
Human Resources Expert Bill Conaty addresses the topic of nurturing leaders, and how to foster a true meritocracy and build organizational vitality.
Provided by IESE School Of Business
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Webcasts
Iberia And British Airways Take Off Together: Interview With Prof. África Ariño
April 29, 2010, 12:00am PDT
With the merger between Iberia and British Airways nearing lift off, IESE Prof. Africa Ariño analyzes the keys to these types of unions in the airline industry and explains the possibilities that...
Provided by IESE School Of Business
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Webcasts
Moral Crisis: IESE Symposium Draws Ethics Experts From Around The Globe
May 14, 2010, 12:00am PDT
IESE's 2-day International Symposium on Ethics, Business and Society, which is now in its 16th year. The event brings together experts from universities from all over the world to debate ethical...
Provided by IESE School Of Business
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Webcasts
Award-Winning Case On Fiat's Alliance With Tata
June 8, 2010, 12:00am PDT
IESE professors África Ariño and Pinar Ozcan won the EFMD Case Competition, in the category of Indian Management Issues and Opportunities, for their case, "Fiat´s Strategic Alliance with Tata."...
Provided by IESE School Of Business
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Webcasts
Caesar IT Services: The Challenges Of Diversification
June 16, 2010, 12:00am PDT
Caesar, a professional IT services firm, has competed in the Dutch IT market since 1993. Its initial value proposition was providing its customers with qualified human capacity at a low hourly or...
Provided by IESE School Of Business
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Webcasts
Sustainability: The Next Big Imperative
June 17, 2010, 12:00am PDT
Kevin Roberts, Saatchi & Saatchi: "The recession has been a good reset, forcing brands to be sustainable culturally, socially, environmentally as well as economically, or else be rejected by...
Provided by IESE School Of Business
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Webcasts
The Risk Of A Double-Dip Recession
September 7, 2010, 12:00am PDT
IESE Prof. Antonio Argandoña analyzes the possibility of a worldwide double-dip recession in the second half of 2010 due to the difficulties of the U.S. economy.
Provided by IESE School Of Business
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Webcasts
Henkel: Cleaning Up Amid The Crisis - Interview With CEO Kasper Rorsted
September 21, 2010, 12:00am PDT
With consumer spending down, how should a consumer goods company respond? Where are the future growth opportunities? IESE Professor Jaume Ribera interviews Kasper Rorsted, CEO of Henkel.
Provided by IESE School Of Business
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