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iMedia Communications
(154 results)-
Webcasts
Tracking Social Media Metrics: Is It Worth It?
October 15, 2010, 12:00am PDT
Social media measurement is far from an exact science. Watch as a handful of brand marketers discuss what tools they are using and how useful those metrics have proven to be.
Provided by iMedia Communications
-
Webcasts
How To Use Digital Media To Find New Customers
August 26, 2010, 12:00am PDT
Digital media has opened new doors for customer acquisition. Watch as a handful of brand marketers discuss how they are using digital media to find new customers.
Provided by iMedia Communications
-
Webcasts
Social Media: What Lies Ahead
September 2, 2010, 12:00am PDT
In this webcast Kevin Lee talks with Deborah Swider, eMarketing manager for the ASPCA, about the influence of social media on the future of digital marketing.
Provided by iMedia Communications
-
Webcasts
Social Media Marketing Mistakes
September 9, 2010, 12:00am PDT
In this webcast Kevin Lee talks with Tim Schigel, CEO of ShareThis, about some missteps that brands and agencies make when dealing with social media.
Provided by iMedia Communications
-
Webcasts
Is An iPad App The Right Choice For Your Brand?
August 19, 2010, 12:00am PDT
The iPad has become a powerful new platform for brands, but it's not the right choice for everyone. Watch as a handful of brand marketers debate the relevancy of this influential tool.
Provided by iMedia Communications
-
Webcasts
Taking A New Look At Social Media
September 30, 2010, 12:00am PDT
In this webcast, Kevin Lee talks with Doug Loots, online marketing manager for Wells Fargo, about the ways in which many companies are going wrong with social media.
Provided by iMedia Communications
-
Webcasts
Will Facebook Draw Fire For Its Location-Based App?
July 12, 2010, 12:00am PDT
Some fear that Facebook's upcoming location-based app will rekindle the site's recent user privacy catastrophe. Shelly Palmer interviews Wired.com's John Abell to determine how people are likely...
Provided by iMedia Communications
-
Webcasts
Social Media: What Platforms Deliver?
January 16, 2010, 12:00am PST
As marketers continue to experiment with social media, some brands are finding that certain platforms tend to work better than others. Watch as a handful of brand marketers weigh in on what works...
Provided by iMedia Communications
-
Webcasts
Digital Versus Traditional: Where's Your Money Going?
July 1, 2010, 12:00am PDT
Watch as a handful of brand marketers explain how their marketing spends have shifted in order to better capitalize on the ever-growing array of digital opportunities.
Provided by iMedia Communications
-
Webcasts
Social Media's Next Evolution
April 22, 2010, 12:00am PDT
Twitter and Facebook have evolved significantly as marketing platforms over the past year. The presenter of this webcast asks industry thought leaders what's on the horizon.
Provided by iMedia Communications
-
Webcasts
How To Evaluate Online Media Channels
March 19, 2010, 12:00am PDT
In this webcast with Kevin Lee, Laura Santos, the director of e-commerce operations at Danskin, discusses how her company evaluates new media opportunities.
Provided by iMedia Communications
-
Webcasts
Facebook Passes Yahoo In Traffic Race
February 18, 2010, 12:00am PST
The social network saw more than 133 million hits in January 2010, thus surpassing Yahoo in overall traffic. Shelly Palmer of MediaBytes says this milestone makes Facebook the second most visited...
Provided by iMedia Communications
-
Webcasts
Budgeting For Social Media: Insider Tips
September 30, 2009, 12:00am PDT
Social media is hot, but marketers are still struggling to determine where it belongs in their media plans. In this webcast few tips are provided from top digital agencies.
Provided by iMedia Communications
-
Webcasts
Facebook Gets A Facelift
February 5, 2010, 12:00am PST
The social network is altering its layout to enhance usability. Shelly Palmer of MediaBytes says the new design is getting a lot of praise.
Provided by iMedia Communications
-
Webcasts
Facebook, Nielsen Take On Social Media Measurement
September 22, 2009, 12:00am PDT
Advertisers can now work with Nielsen to measure the impact of their ads on Facebook. Shelly Palmer of MediaBytes wonders what they'll do if they discover no one clicks.
Provided by iMedia Communications
-
Webcasts
How To Avoid Getting Sucked Into Social Hype
October 7, 2009, 12:00am PDT
Marketers are struggling to keep their brands relevant in tougher times. In this webcast with Kevin Lee, PR specialist Peter Shankman talks about the dangers of letting your public relations slip...
Provided by iMedia Communications
-
Webcasts
Twitter Adds Filters To Improve Usability
November 2, 2009, 12:00am PST
Shelly Palmer of MediaBytes says these new filters will help Twitter users organize tweets into different categories.
Provided by iMedia Communications
-
Webcasts
3 SEO Tips You Can't Afford To Miss
November 12, 2009, 12:00am PST
In this webcast with Kevin Lee, VP of Econsultancy, Rebecca Lieb, shares some pointers that could help strengthen your website's SEO.
Provided by iMedia Communications
-
Webcasts
China Pulls The Plug On Social Networks
June 3, 2009, 12:00am PDT
The Chinese government has blocked social media sites such as Twitter, YouTube, Flickr, and Bing. Shelly Palmer of MediaBytes wonders why China decided to clamp down on all of this content so...
Provided by iMedia Communications
-
Webcasts
Social Media And Your Customer: Beyond Buzz Monitoring
June 22, 2009, 12:00am PDT
In his insight presentation, Chance Parker evaluates various social media campaigns in order to determine when social media presents the right choice for your brand.
Provided by iMedia Communications
-
Webcasts
Debating The Vital Questions Of The Digital Marketing Age
June 24, 2009, 12:00am PDT
Doug Weaver debates both a panel and the audience over some of today's most pertinent digital marketing questions.
Provided by iMedia Communications
-
Webcasts
Facebook Strikes Back, Revamps Search
August 12, 2009, 12:00am PDT
Facebook has unveiled a new tool that returns search queries for keywords across its site. Shelly Palmer of MediaBytes says this move challenges Twitter's reign as the king of real-time social search.
Provided by iMedia Communications
-
Webcasts
Keep Your Brand From Failing At Social Media
August 13, 2009, 12:00am PDT
As brands continue to increase their social network spends, the challenge becomes how to stay relevant. The presenter of this webcast asked social media experts what brands need to be doing to...
Provided by iMedia Communications
-
Webcasts
Twitter Adds Location Feature
August 21, 2009, 12:00am PDT
Twitter will begin showing users the latitude and longitude of tweets in real time. Shelly Palmer of MediaBytes says with location in play, the iPhone possibilities are endless.
Provided by iMedia Communications
-
Webcasts
Tips For Bringing Your Brand Into The Facebook Era
December 2, 2008, 12:00am PST
Electronic Arts, Coca-Cola and more explain how they are positioning their brands on social networks such as Facebook and MySpace.
Provided by iMedia Communications
-
Webcasts
Facebook Snags Content Ownership From Users
February 17, 2009, 12:00am PST
In a new user-license agreement, Facebook says account holders do not own any rights to the content they upload on their account. Shelly Palmer of MediaBytes says several user groups are up in arms.
Provided by iMedia Communications
-
Webcasts
Yahoo Moving Beyond Text Ads
February 19, 2009, 12:00am PST
Yahoo is launching a new service dubbed Rich Ads in Search, which will place pictures and video ads in search results. Shelly Palmer of MediaBytes calls it a new twist on the age-old text-based...
Provided by iMedia Communications
-
Webcasts
Facebook In Full Stride At 222 Million Users
January 26, 2009, 12:00am PST
Facebook hit 222 million users last December, according to comScore. Shelly Palmer of MediaBytes says Facebook now has 100 million more users than MySpace, although both sites were neck and neck...
Provided by iMedia Communications
-
Webcasts
Are Social Networks Mining Fool's Gold?
January 28, 2009, 12:00am PST
Marketers remain wary about putting dollars into social networks. The presenter of this webcast asked a few agency trendsetters what they feel needs to be done to keep social networks viable and...
Provided by iMedia Communications
-
White Papers
4 Ways Social Media Can Save You Time And Money
January 29, 2010, 12:00am PST
From a marketing perspective, consider social media as an enhanced, more touchy-feely version of CRM. Hopefully you are already running an effective email marketing campaign and properly...
Provided by iMedia Communications
-
White Papers
A Defining Ad Marketplace Principle Revealed
January 1, 2007, 12:00am PST
Online display advertising needs far greater transparency if it is to hold the confidence of the publisher and agency. Online display advertising has matured at an almost unprecedented rate over...
Provided by iMedia Communications
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White Papers
Measuring How We Measure
November 20, 2007, 12:00am PST
Being able to tangibly measure the advertising process will be critical as all media eventually becomes digitally enabled. We are at a point in the development of online advertising where there is...
Provided by iMedia Communications
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White Papers
Is Google The Only Driver Of The Speeding Online Juggernaut?
August 28, 2007, 12:00am PDT
Media planning and buying agencies are undergoing something of a radical transformation - and a great deal of it is being caused by huge acquisitions. The major search players are now clearly more...
Provided by iMedia Communications
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White Papers
Get Set To Watch Online Video Take Off In 2008
February 19, 2008, 12:00am PST
YouTube has become so popular that sometimes it's easy to forget it's still a young and fast growing site. It quadrupled its share of internet visits in 2007 and is now the eighth most visited...
Provided by iMedia Communications
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White Papers
Mobile Vs. Web: Finding The Right Fit With Audiences
February 19, 2008, 12:00am PST
With Japan's mobile e-commerce revenue growing by 80 percent last year, mobile spending may just exceed online if it continues to surge on. Everybody talks about "Mobile and Japan", but when you...
Provided by iMedia Communications
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White Papers
Goodbye Viral Marketing, Hello Social Marketing
November 20, 2007, 12:00am PST
It's crucial to understand the differences between a viral and a social marketing campaign, where participants are both willing and eager to participate. It's interesting how some terms are used...
Provided by iMedia Communications
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White Papers
What Makes A Digital Ad Agency?
December 18, 2007, 12:00am PST
For years, most agencies chose to outsource all the digital stuff, hoping in vain that they could become digital by osmosis. It never happened. Some agencies established elaborate digital...
Provided by iMedia Communications
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White Papers
True Web Marketing Success Is Only Achieved Through Integration
August 28, 2007, 12:00am PDT
This paper argues "By entertaining and interacting with the consumer... a mutually beneficial relationship can be established and consumers will be happy to interact" Online marketing targets a...
Provided by iMedia Communications
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White Papers
Working With Publishers To Deliver Seamless Creative
February 19, 2008, 12:00am PST
Behavioural targeting is now a fully established mainstream media tactic. Understanding of consumers' needs and buying behaviour is essential to all marketing success and behavioural targeting...
Provided by iMedia Communications
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White Papers
6 Trends Transforming Living Online
February 19, 2008, 12:00am PST
With the highly immersive experience of the virtual environment and the ease of internet access, the online and real worlds will indeed merge almost completely. If you look at the rapid changes...
Provided by iMedia Communications
-
White Papers
4 Ways Social Media Can Save You Time And Money
January 29, 2010, 12:00am PST
From a marketing perspective, consider social media as an enhanced, more touchy-feely version of CRM. Hopefully you are already running an effective email marketing campaign and properly...
Provided by iMedia Communications
-
Webcasts
Are Social Networks Mining Fool's Gold?
January 28, 2009, 12:00am PST
Marketers remain wary about putting dollars into social networks. The presenter of this webcast asked a few agency trendsetters what they feel needs to be done to keep social networks viable and...
Provided by iMedia Communications
-
Webcasts
Facebook In Full Stride At 222 Million Users
January 26, 2009, 12:00am PST
Facebook hit 222 million users last December, according to comScore. Shelly Palmer of MediaBytes says Facebook now has 100 million more users than MySpace, although both sites were neck and neck...
Provided by iMedia Communications
-
Webcasts
Yahoo Moving Beyond Text Ads
February 19, 2009, 12:00am PST
Yahoo is launching a new service dubbed Rich Ads in Search, which will place pictures and video ads in search results. Shelly Palmer of MediaBytes calls it a new twist on the age-old text-based...
Provided by iMedia Communications
-
Webcasts
Facebook Snags Content Ownership From Users
February 17, 2009, 12:00am PST
In a new user-license agreement, Facebook says account holders do not own any rights to the content they upload on their account. Shelly Palmer of MediaBytes says several user groups are up in arms.
Provided by iMedia Communications
-
Webcasts
Tips For Bringing Your Brand Into The Facebook Era
December 2, 2008, 12:00am PST
Electronic Arts, Coca-Cola and more explain how they are positioning their brands on social networks such as Facebook and MySpace.
Provided by iMedia Communications
-
Webcasts
Twitter Adds Location Feature
August 21, 2009, 12:00am PDT
Twitter will begin showing users the latitude and longitude of tweets in real time. Shelly Palmer of MediaBytes says with location in play, the iPhone possibilities are endless.
Provided by iMedia Communications
-
Webcasts
Keep Your Brand From Failing At Social Media
August 13, 2009, 12:00am PDT
As brands continue to increase their social network spends, the challenge becomes how to stay relevant. The presenter of this webcast asked social media experts what brands need to be doing to...
Provided by iMedia Communications
-
Webcasts
Facebook Strikes Back, Revamps Search
August 12, 2009, 12:00am PDT
Facebook has unveiled a new tool that returns search queries for keywords across its site. Shelly Palmer of MediaBytes says this move challenges Twitter's reign as the king of real-time social search.
Provided by iMedia Communications
-
Webcasts
Debating The Vital Questions Of The Digital Marketing Age
June 24, 2009, 12:00am PDT
Doug Weaver debates both a panel and the audience over some of today's most pertinent digital marketing questions.
Provided by iMedia Communications
-
Webcasts
Social Media And Your Customer: Beyond Buzz Monitoring
June 22, 2009, 12:00am PDT
In his insight presentation, Chance Parker evaluates various social media campaigns in order to determine when social media presents the right choice for your brand.
Provided by iMedia Communications
-
Webcasts
China Pulls The Plug On Social Networks
June 3, 2009, 12:00am PDT
The Chinese government has blocked social media sites such as Twitter, YouTube, Flickr, and Bing. Shelly Palmer of MediaBytes wonders why China decided to clamp down on all of this content so...
Provided by iMedia Communications
-
Webcasts
3 SEO Tips You Can't Afford To Miss
November 12, 2009, 12:00am PST
In this webcast with Kevin Lee, VP of Econsultancy, Rebecca Lieb, shares some pointers that could help strengthen your website's SEO.
Provided by iMedia Communications
-
Webcasts
Twitter Adds Filters To Improve Usability
November 2, 2009, 12:00am PST
Shelly Palmer of MediaBytes says these new filters will help Twitter users organize tweets into different categories.
Provided by iMedia Communications
-
Webcasts
How To Avoid Getting Sucked Into Social Hype
October 7, 2009, 12:00am PDT
Marketers are struggling to keep their brands relevant in tougher times. In this webcast with Kevin Lee, PR specialist Peter Shankman talks about the dangers of letting your public relations slip...
Provided by iMedia Communications
-
Webcasts
Facebook, Nielsen Take On Social Media Measurement
September 22, 2009, 12:00am PDT
Advertisers can now work with Nielsen to measure the impact of their ads on Facebook. Shelly Palmer of MediaBytes wonders what they'll do if they discover no one clicks.
Provided by iMedia Communications
-
Webcasts
Facebook Gets A Facelift
February 5, 2010, 12:00am PST
The social network is altering its layout to enhance usability. Shelly Palmer of MediaBytes says the new design is getting a lot of praise.
Provided by iMedia Communications
-
Webcasts
Budgeting For Social Media: Insider Tips
September 30, 2009, 12:00am PDT
Social media is hot, but marketers are still struggling to determine where it belongs in their media plans. In this webcast few tips are provided from top digital agencies.
Provided by iMedia Communications
-
Webcasts
Facebook Passes Yahoo In Traffic Race
February 18, 2010, 12:00am PST
The social network saw more than 133 million hits in January 2010, thus surpassing Yahoo in overall traffic. Shelly Palmer of MediaBytes says this milestone makes Facebook the second most visited...
Provided by iMedia Communications
-
Webcasts
How To Evaluate Online Media Channels
March 19, 2010, 12:00am PDT
In this webcast with Kevin Lee, Laura Santos, the director of e-commerce operations at Danskin, discusses how her company evaluates new media opportunities.
Provided by iMedia Communications
-
Webcasts
Social Media's Next Evolution
April 22, 2010, 12:00am PDT
Twitter and Facebook have evolved significantly as marketing platforms over the past year. The presenter of this webcast asks industry thought leaders what's on the horizon.
Provided by iMedia Communications
-
Webcasts
Digital Versus Traditional: Where's Your Money Going?
July 1, 2010, 12:00am PDT
Watch as a handful of brand marketers explain how their marketing spends have shifted in order to better capitalize on the ever-growing array of digital opportunities.
Provided by iMedia Communications
-
Webcasts
Social Media: What Platforms Deliver?
January 16, 2010, 12:00am PST
As marketers continue to experiment with social media, some brands are finding that certain platforms tend to work better than others. Watch as a handful of brand marketers weigh in on what works...
Provided by iMedia Communications
-
Webcasts
Will Facebook Draw Fire For Its Location-Based App?
July 12, 2010, 12:00am PDT
Some fear that Facebook's upcoming location-based app will rekindle the site's recent user privacy catastrophe. Shelly Palmer interviews Wired.com's John Abell to determine how people are likely...
Provided by iMedia Communications
-
Webcasts
Taking A New Look At Social Media
September 30, 2010, 12:00am PDT
In this webcast, Kevin Lee talks with Doug Loots, online marketing manager for Wells Fargo, about the ways in which many companies are going wrong with social media.
Provided by iMedia Communications
-
Webcasts
Is An iPad App The Right Choice For Your Brand?
August 19, 2010, 12:00am PDT
The iPad has become a powerful new platform for brands, but it's not the right choice for everyone. Watch as a handful of brand marketers debate the relevancy of this influential tool.
Provided by iMedia Communications
-
Webcasts
Social Media Marketing Mistakes
September 9, 2010, 12:00am PDT
In this webcast Kevin Lee talks with Tim Schigel, CEO of ShareThis, about some missteps that brands and agencies make when dealing with social media.
Provided by iMedia Communications
-
Webcasts
Social Media: What Lies Ahead
September 2, 2010, 12:00am PDT
In this webcast Kevin Lee talks with Deborah Swider, eMarketing manager for the ASPCA, about the influence of social media on the future of digital marketing.
Provided by iMedia Communications
-
Webcasts
How To Use Digital Media To Find New Customers
August 26, 2010, 12:00am PDT
Digital media has opened new doors for customer acquisition. Watch as a handful of brand marketers discuss how they are using digital media to find new customers.
Provided by iMedia Communications
-
Webcasts
Tracking Social Media Metrics: Is It Worth It?
October 15, 2010, 12:00am PDT
Social media measurement is far from an exact science. Watch as a handful of brand marketers discuss what tools they are using and how useful those metrics have proven to be.
Provided by iMedia Communications
-
White Papers
Why Include Mobile Marketing Within Your Strategy?
November 27, 2007, 12:00am PST
According to research companies, national and international press, mobile advertising and marketing is 'The next big thing', and they are hailing the mobile phone as the gateway to the next...
Provided by iMedia Communications
-
White Papers
Why Now Is Not The Time To Exchange Ad Networks
November 27, 2007, 12:00am PST
These open, one-to-one auctions certainly have a role to play in the absence of intermediaries such as ad agencies. However, there seems to be confusion in the market about the distinct roles of...
Provided by iMedia Communications
-
White Papers
All Roads Lead To Behavioural Targeting
November 27, 2007, 12:00am PST
This paper explains seven essential rules to ensure you get your targeting spot on: the target group is more important than the environment; targeting makes the internet ripe for Fast-Moving...
Provided by iMedia Communications
-
White Papers
The Long Tail Of Asia's Interactive Industry
November 20, 2007, 12:00am PST
With their highly diverse capabilities to address the long tail, it's no wonder that Asia's interactive players are fast shaping up as a leading force in the global interactive industry. What's...
Provided by iMedia Communications
-
White Papers
The Age Of Participation
August 6, 2007, 12:00am PDT
What's changed this advertiser's mind about how to treat consumers? On the one hand, the answer lies in understanding the increasingly complicated life of the media planner, who has to decide how...
Provided by iMedia Communications
-
White Papers
The Dawn Of 'Sticky' Search
September 25, 2007, 12:00am PDT
It's now well recognized that we rely on search as an everyday part of our lives. Whether it's for quick sourcing of information, leisurely researching of products or browsing for entertainment,...
Provided by iMedia Communications
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White Papers
Marketing 2.0?
November 6, 2007, 12:00am PST
The fact is, consumer needs are forcing/driving technology advances much more than first meets the eye. The internet is helping propagate this - technology developers now have a window into their...
Provided by iMedia Communications
-
White Papers
Using The Mobile Phone To Understand Consumers
December 4, 2007, 12:00am PST
In market research, reaching consumers and maintaining their interest is the greatest challenge. Can mobile offer solutions? Whether one want to understand the success of a sponsorship campaign or...
Provided by iMedia Communications
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White Papers
Microsite Mania - Stop The Madness!
August 6, 2007, 12:00am PDT
Advertising agencies are building brand experiences, sales promotions houses do games to drive in-store trial, Public Relations (PR) agencies are building blogger outreach toolkits and DM agencies...
Provided by iMedia Communications
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White Papers
Building Appropriate Websites
September 25, 2007, 12:00am PDT
For every well-executed web development, there may be 10 that completely fail. This paper examines why it's critical to create something inline with your brand that people want to see, rather than...
Provided by iMedia Communications
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