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INDIAN INSTITUTE OF MANAGEMENT LUCKNOW
(2 results)-
White Papers
Modeling the Market Adoption of Mobile Payment Solutions
December 15, 2007, 12:00am PST
As mobile commerce becomes increasingly acceptable, mobile payments (m-payments) are now predicted to have a brilliant future. In order to exploit this growing opportunity, a number of innovative...
Provided by INDIAN INSTITUTE OF MANAGEMENT LUCKNOW
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White Papers
Genetic Algorithm Technique for Profitability Based Segmentation
May 16, 2008, 12:00am PDT
Segmentation involves viewing a heterogeneous market into smaller homogenous markets on the basis of particular criteria (criterion). Segmentation is mainly helpful in identification and...
Provided by INDIAN INSTITUTE OF MANAGEMENT LUCKNOW
-
White Papers
Genetic Algorithm Technique for Profitability Based Segmentation
May 16, 2008, 12:00am PDT
Segmentation involves viewing a heterogeneous market into smaller homogenous markets on the basis of particular criteria (criterion). Segmentation is mainly helpful in identification and...
Provided by INDIAN INSTITUTE OF MANAGEMENT LUCKNOW
-
White Papers
Modeling the Market Adoption of Mobile Payment Solutions
December 15, 2007, 12:00am PST
As mobile commerce becomes increasingly acceptable, mobile payments (m-payments) are now predicted to have a brilliant future. In order to exploit this growing opportunity, a number of innovative...
Provided by INDIAN INSTITUTE OF MANAGEMENT LUCKNOW
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