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Institute for Public Relations
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White Papers
Using Web Analytics to Measure the Impact of Earned Online Media on Business Outcomes: A Methodological Approach
February 17, 2010, 12:00am PST
The focus of PR enterprises is slowly turning towards business outcomes instead of communication. But the adoption has been slow because the tools needed to do so are out of reach for many teams....
Provided by Institute for Public Relations
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White Papers
Using Web Analytics to Measure the Impact of Earned Online Media on Business Outcomes: A Methodological Approach
February 17, 2010, 12:00am PST
The focus of PR enterprises is slowly turning towards business outcomes instead of communication. But the adoption has been slow because the tools needed to do so are out of reach for many teams....
Provided by Institute for Public Relations
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