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        <title><![CDATA[Dynamism Of Supplier's Position In Project Marketing Networks]]></title>
        <link><![CDATA[http://www.techrepublic.com/whitepapers/dynamism-of-suppliers-position-in-project-marketing-networks/2924161]]></link>
        <s:doctype><![CDATA[White Papers]]></s:doctype>
        <description><![CDATA[The present paper explores relationships between project marketers and their customers in project marketing context. The purpose of the paper is to increase the understanding on supplier's...]]></description>
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        <pubDate>Tue, 07 Jun 2011 10:47:48 -0700</pubDate>
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        <title><![CDATA[Individual Actor's Perceived Power Within An Organization In A Project Marketing Case]]></title>
        <link><![CDATA[http://www.techrepublic.com/whitepapers/individual-actors-perceived-power-within-an-organization-in-a-project-marketing-case/2924149]]></link>
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        <description><![CDATA[The paper focuses on examining how an individual actor perceives his/her own power within a project marketing organization. The phenomenon is approached through the concepts of network picture and...]]></description>
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        <pubDate>Tue, 07 Jun 2011 10:41:39 -0700</pubDate>
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        <title><![CDATA[Launching Of Process Equipment To Global OEMs]]></title>
        <link><![CDATA[http://www.techrepublic.com/whitepapers/launching-of-process-equipment-to-global-oems/2924133]]></link>
        <s:doctype><![CDATA[White Papers]]></s:doctype>
        <description><![CDATA[Management of innovation and launch has become important strategic issue in business marketing, but the launch has been used only in a few academic studies in international industrial and business...]]></description>
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        <pubDate>Tue, 07 Jun 2011 10:33:28 -0700</pubDate>
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        <title><![CDATA[Coping With Negative Critical Events During The Project Marketing Process]]></title>
        <link><![CDATA[http://www.techrepublic.com/whitepapers/coping-with-negative-critical-events-during-the-project-marketing-process/2924087]]></link>
        <s:doctype><![CDATA[White Papers]]></s:doctype>
        <description><![CDATA[The purpose of the paper was to develop means for project marketers to cope with the critical incidents occurring during the project marketing process. One essential direction in the development...]]></description>
        <guid><![CDATA[http://www.techrepublic.com/whitepapers/coping-with-negative-critical-events-during-the-project-marketing-process/2924087]]></guid>
        <pubDate>Tue, 07 Jun 2011 10:09:52 -0700</pubDate>
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        <title><![CDATA[Motivational Drivers Of Customer Knowledge Utilization In Key Account Management]]></title>
        <link><![CDATA[http://www.techrepublic.com/whitepapers/motivational-drivers-of-customer-knowledge-utilization-in-key-account-management/2924015]]></link>
        <s:doctype><![CDATA[White Papers]]></s:doctype>
        <description><![CDATA[In the rapidly changing and globalizing business environment of today it is more and more difficult to attain sustainable competitive advantage based on products and technologies. Therefore, many...]]></description>
        <guid><![CDATA[http://www.techrepublic.com/whitepapers/motivational-drivers-of-customer-knowledge-utilization-in-key-account-management/2924015]]></guid>
        <pubDate>Tue, 07 Jun 2011 09:51:27 -0700</pubDate>
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        <title><![CDATA[Towards An Integrative Framework Of B2B Branding - A Bibliometric Study And Conceptual Analysis]]></title>
        <link><![CDATA[http://www.techrepublic.com/whitepapers/towards-an-integrative-framework-of-b2b-branding-a-bibliometric-study-and-conceptual-analysis/2920053]]></link>
        <s:doctype><![CDATA[White Papers]]></s:doctype>
        <description><![CDATA[The purpose of this paper is to identify the most influential publications addressing B2B branding, and based on their contributions, tentatively propose a framework of Business-To-Business (B2B)...]]></description>
        <guid><![CDATA[http://www.techrepublic.com/whitepapers/towards-an-integrative-framework-of-b2b-branding-a-bibliometric-study-and-conceptual-analysis/2920053]]></guid>
        <pubDate>Fri, 03 Jun 2011 08:05:41 -0700</pubDate>
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        <title><![CDATA[Characteristics Of A Good Customer Reference For A Process Equipment Supplier]]></title>
        <link><![CDATA[http://www.techrepublic.com/whitepapers/characteristics-of-a-good-customer-reference-for-a-process-equipment-supplier/2918893]]></link>
        <s:doctype><![CDATA[White Papers]]></s:doctype>
        <description><![CDATA[The goal of the paper is to increase the understanding about the characteristics of a good customer reference from an equipment supplier customers' viewpoint. An Internet-based survey study was...]]></description>
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        <pubDate>Thu, 02 Jun 2011 11:00:24 -0700</pubDate>
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        <title><![CDATA[Constructing Customer Reference Portfolio For Launching Innovations]]></title>
        <link><![CDATA[http://www.techrepublic.com/whitepapers/constructing-customer-reference-portfolio-for-launching-innovations/2918201]]></link>
        <s:doctype><![CDATA[White Papers]]></s:doctype>
        <description><![CDATA[The purpose of the paper is to increase understanding of reference usage by constructing a customer reference portfolio for launching industrial innovations. The research questions are: What is an...]]></description>
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        <pubDate>Thu, 02 Jun 2011 07:17:09 -0700</pubDate>
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        <title><![CDATA[Ten Changes Shaping The Future Of Project Marketing]]></title>
        <link><![CDATA[http://www.techrepublic.com/whitepapers/ten-changes-shaping-the-future-of-project-marketing/2917029]]></link>
        <s:doctype><![CDATA[White Papers]]></s:doctype>
        <description><![CDATA[The ongoing change in firms' orientations from products towards solutions, among other trends, calls for a reexamination of the existing project marketing concepts. Based on empirical qualitative...]]></description>
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        <pubDate>Wed, 01 Jun 2011 21:20:27 -0700</pubDate>
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        <title><![CDATA[Matching Purchasing Maturity And Supplier Relationship Management Capabilities]]></title>
        <link><![CDATA[http://www.techrepublic.com/whitepapers/matching-purchasing-maturity-and-supplier-relationship-management-capabilities/2917003]]></link>
        <s:doctype><![CDATA[White Papers]]></s:doctype>
        <description><![CDATA[The paper focuses on the value creating role of purchasing and studies it through the purchasing maturity model. Generally, it is assumed that operating on a higher maturity level requires more...]]></description>
        <guid><![CDATA[http://www.techrepublic.com/whitepapers/matching-purchasing-maturity-and-supplier-relationship-management-capabilities/2917003]]></guid>
        <pubDate>Wed, 01 Jun 2011 21:07:09 -0700</pubDate>
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        <title><![CDATA[Productivity Of Business Services - Towards A New Taxonomy]]></title>
        <link><![CDATA[http://www.techrepublic.com/whitepapers/productivity-of-business-services-towards-a-new-taxonomy/2390351]]></link>
        <s:doctype><![CDATA[White Papers]]></s:doctype>
        <description><![CDATA[The sector comprising market-based services in the modern market economies has evolved through series of techno-economic sequences. To date, its growth is being driven by two complementary forces....]]></description>
        <guid><![CDATA[http://www.techrepublic.com/whitepapers/productivity-of-business-services-towards-a-new-taxonomy/2390351]]></guid>
        <pubDate>Tue, 11 Jan 2011 07:57:20 -0800</pubDate>
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