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Lappeenranta University of Technology
(11 results)-
White Papers
Productivity Of Business Services - Towards A New Taxonomy
November 8, 2007, 12:00am PST
The sector comprising market-based services in the modern market economies has evolved through series of techno-economic sequences. To date, its growth is being driven by two complementary forces....
Provided by Lappeenranta University of Technology
-
White Papers
Matching Purchasing Maturity And Supplier Relationship Management Capabilities
August 18, 2008, 12:00am PDT
The paper focuses on the value creating role of purchasing and studies it through the purchasing maturity model. Generally, it is assumed that operating on a higher maturity level requires more...
Provided by Lappeenranta University of Technology
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White Papers
Ten Changes Shaping The Future Of Project Marketing
August 18, 2008, 12:00am PDT
The ongoing change in firms' orientations from products towards solutions, among other trends, calls for a reexamination of the existing project marketing concepts. Based on empirical qualitative...
Provided by Lappeenranta University of Technology
-
White Papers
Constructing Customer Reference Portfolio For Launching Innovations
June 26, 2008, 12:00am PDT
The purpose of the paper is to increase understanding of reference usage by constructing a customer reference portfolio for launching industrial innovations. The research questions are: What is an...
Provided by Lappeenranta University of Technology
-
White Papers
Characteristics Of A Good Customer Reference For A Process Equipment Supplier
August 18, 2008, 12:00am PDT
The goal of the paper is to increase the understanding about the characteristics of a good customer reference from an equipment supplier customers' viewpoint. An Internet-based survey study was...
Provided by Lappeenranta University of Technology
-
White Papers
Towards An Integrative Framework Of B2B Branding - A Bibliometric Study And Conceptual Analysis
August 29, 2010, 12:00am PDT
The purpose of this paper is to identify the most influential publications addressing B2B branding, and based on their contributions, tentatively propose a framework of Business-To-Business (B2B)...
Provided by Lappeenranta University of Technology
-
White Papers
Motivational Drivers Of Customer Knowledge Utilization In Key Account Management
June 30, 2010, 12:00am PDT
In the rapidly changing and globalizing business environment of today it is more and more difficult to attain sustainable competitive advantage based on products and technologies. Therefore, many...
Provided by Lappeenranta University of Technology
-
White Papers
Coping With Negative Critical Events During The Project Marketing Process
August 28, 2010, 12:00am PDT
The purpose of the paper was to develop means for project marketers to cope with the critical incidents occurring during the project marketing process. One essential direction in the development...
Provided by Lappeenranta University of Technology
-
White Papers
Launching Of Process Equipment To Global OEMs
July 1, 2009, 12:00am PDT
Management of innovation and launch has become important strategic issue in business marketing, but the launch has been used only in a few academic studies in international industrial and business...
Provided by Lappeenranta University of Technology
-
White Papers
Individual Actor's Perceived Power Within An Organization In A Project Marketing Case
June 30, 2009, 12:00am PDT
The paper focuses on examining how an individual actor perceives his/her own power within a project marketing organization. The phenomenon is approached through the concepts of network picture and...
Provided by Lappeenranta University of Technology
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White Papers
Dynamism Of Supplier's Position In Project Marketing Networks
June 28, 2009, 12:00am PDT
The present paper explores relationships between project marketers and their customers in project marketing context. The purpose of the paper is to increase the understanding on supplier's...
Provided by Lappeenranta University of Technology
-
White Papers
Dynamism Of Supplier's Position In Project Marketing Networks
June 28, 2009, 12:00am PDT
The present paper explores relationships between project marketers and their customers in project marketing context. The purpose of the paper is to increase the understanding on supplier's...
Provided by Lappeenranta University of Technology
-
White Papers
Individual Actor's Perceived Power Within An Organization In A Project Marketing Case
June 30, 2009, 12:00am PDT
The paper focuses on examining how an individual actor perceives his/her own power within a project marketing organization. The phenomenon is approached through the concepts of network picture and...
Provided by Lappeenranta University of Technology
-
White Papers
Launching Of Process Equipment To Global OEMs
July 1, 2009, 12:00am PDT
Management of innovation and launch has become important strategic issue in business marketing, but the launch has been used only in a few academic studies in international industrial and business...
Provided by Lappeenranta University of Technology
-
White Papers
Coping With Negative Critical Events During The Project Marketing Process
August 28, 2010, 12:00am PDT
The purpose of the paper was to develop means for project marketers to cope with the critical incidents occurring during the project marketing process. One essential direction in the development...
Provided by Lappeenranta University of Technology
-
White Papers
Motivational Drivers Of Customer Knowledge Utilization In Key Account Management
June 30, 2010, 12:00am PDT
In the rapidly changing and globalizing business environment of today it is more and more difficult to attain sustainable competitive advantage based on products and technologies. Therefore, many...
Provided by Lappeenranta University of Technology
-
White Papers
Towards An Integrative Framework Of B2B Branding - A Bibliometric Study And Conceptual Analysis
August 29, 2010, 12:00am PDT
The purpose of this paper is to identify the most influential publications addressing B2B branding, and based on their contributions, tentatively propose a framework of Business-To-Business (B2B)...
Provided by Lappeenranta University of Technology
-
White Papers
Characteristics Of A Good Customer Reference For A Process Equipment Supplier
August 18, 2008, 12:00am PDT
The goal of the paper is to increase the understanding about the characteristics of a good customer reference from an equipment supplier customers' viewpoint. An Internet-based survey study was...
Provided by Lappeenranta University of Technology
-
White Papers
Constructing Customer Reference Portfolio For Launching Innovations
June 26, 2008, 12:00am PDT
The purpose of the paper is to increase understanding of reference usage by constructing a customer reference portfolio for launching industrial innovations. The research questions are: What is an...
Provided by Lappeenranta University of Technology
-
White Papers
Ten Changes Shaping The Future Of Project Marketing
August 18, 2008, 12:00am PDT
The ongoing change in firms' orientations from products towards solutions, among other trends, calls for a reexamination of the existing project marketing concepts. Based on empirical qualitative...
Provided by Lappeenranta University of Technology
-
White Papers
Matching Purchasing Maturity And Supplier Relationship Management Capabilities
August 18, 2008, 12:00am PDT
The paper focuses on the value creating role of purchasing and studies it through the purchasing maturity model. Generally, it is assumed that operating on a higher maturity level requires more...
Provided by Lappeenranta University of Technology
-
White Papers
Productivity Of Business Services - Towards A New Taxonomy
November 8, 2007, 12:00am PST
The sector comprising market-based services in the modern market economies has evolved through series of techno-economic sequences. To date, its growth is being driven by two complementary forces....
Provided by Lappeenranta University of Technology
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