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        <title><![CDATA[Getting Ready For Pharma 2.0: Trends Covered At The 3rd Annual Emarketing Summit Europe 2008]]></title>
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        <description><![CDATA[Much has changed in the world of technology and marketing over the past several years. The pharmaceutical industry is certainly no exception to these trends as electronic marketing has forced many...]]></description>
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        <pubDate>Wed, 23 Feb 2011 22:12:45 -0800</pubDate>
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        <title><![CDATA[The Absolute, Relative, And Incremental ROI Of DTC Digital Marketing]]></title>
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        <description><![CDATA[The pharma industry was spoiled. Back in the early days of DTC advertising, the industry had a unique opportunity that had been available to few industries before it: The chance to really measure...]]></description>
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        <title><![CDATA[Reaching Today's ePharma Consumer: How Consumers Are Using Online Channels For Pharma Product Information]]></title>
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        <description><![CDATA[Each year more and more U.S. consumers are becoming ePharma Consumers - those who use the Internet to research prescription drug information. In past five years alone this group has tripled to...]]></description>
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        <title><![CDATA[Consumers And Web 2.0: Five Action Items For Pharmaceutical, Biotech, And Device Marketers]]></title>
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        <description><![CDATA[There are many benefits to monitoring online conversations. First, by listening to your customers, you gain valuable market insight that is usually only available from extensive focus group...]]></description>
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        <pubDate>Wed, 23 Feb 2011 22:08:39 -0800</pubDate>
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        <title><![CDATA[Pharma &amp; Social Media: Practical Social Media Strategies For The Pharmaceutical Industry]]></title>
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        <description><![CDATA[Patients and caregivers shared health and treatment experiences with each other and physicians discussed clinical information with colleagues before the Internet, but the rise of Web 2.0 has given...]]></description>
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        <pubDate>Wed, 23 Feb 2011 22:03:32 -0800</pubDate>
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        <title><![CDATA[How Digital Is Shaping The Future Of Pharmaceutical Marketing]]></title>
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        <description><![CDATA[Technology has prompted drastic changes in the marketing world over the past decade, and pharmaceutical marketing has not been excluded from this evolution. Faced with shifting consumer and...]]></description>
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